Gaming Americas Weekly Roundup – August 30-September 05

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new appointments and new partnerships. Read on and get updated.

Latest News

BetMGM has announced the launch of its industry-leading digital sports betting platform in Wyoming. Wyoming marks the 14th market to offer BetMGM’s mobile and online product.

Caesars Entertainment has announced that its brand-new Caesars Sportsbook app is now officially available to Arizona customers for download and deposit.

Aristocrat Gaming has launched its MarsX cabinet in Argentina at Casino Buenos Aires.

Betsperts Media & Technology Group CEO Reid Rooney has announced that Betsperts has just closed a $6 million Series A fundraising round.

Jamul Casino, one of San Diego’s top destinations for exceptional entertainment, outstanding cuisine and exquisite events, has become the winner in seven categories of the San Diego Union-Tribune’s 25th annual Reader’s Poll.

UDDA, a new free-to-play sports and entertainment wagering App, has announced the debut of the $1,000,000 Gridiron Games for fans to place risk-free bets on football games and win real cash prizes.

WynnBET has launched a new ad campaign starring Ben Affleck, Shaquille O’Neal and Melvin Gregg.

Rivers Casino Schenectady has reopened its poker room on September 1. The poker room was shut last year in March due to the outbreak of the COVID-19 pandemic.

Kindred continues its expansion in the US by taking on its fifth state, Iowa. This marks Kindred’s second launch as part of the multi-state partnership with Caesars, signed in 2020. The signed agreement is with Harrah’s Council Bluffs Casino in Council Bluffs, Iowa.

North Star Sports, the Canadian company providing sports betting advice, is now offering a $1000 bonus to customers who open a betting account with the firm.

The Tohono O’odham Nation was granted an event wagering license, allowing it to open an online sports betting platform by fall.

New Partnerships

Gambling marketing and operating company B90 Holdings has signed an affiliate marketing agreement with the Nordic Group to promote all of its sportsbook and online casino services in various territories.

Scientific Games Corporation has announced that the Company is bringing its industry-leading Customer Relationship Management (CRM) and related marketing services to the Kentucky Lottery to elevate iLottery and digital engagement programmes.

Parx Interactive has signed a multi-year partnership agreement with Pittsburgh Steelers to become its online casino partner.

Esports Entertainment Group has signed a partnership agreement with the Indianapolis Colts to become the NFL franchise’s official esports tournament platform provider.

DraftKings Inc. has entered into a partnership with the American Ultimate Disc League. As per the deal, DraftKings will feature AUDL in its Friday Game of the Week and make it available free to viewers on the DraftKings Dream Stream on YouTube and Twitch.

Esports Entertainment Group has announced that its VIE.bet esports betting brand has become an official partner of SG esports, a Brazilian professional gaming organisation.

New Appointment

Mohegan Gaming & Entertainment has appointed Christie St. Martin as Vice President of Online Marketing. Prior to joining MGE, Christie served as the CCO of Queens.gg, a female-led gaming lifestyle company that provides female competitors, content creators and streamers with the tools they need to build sustainable careers in gaming and esports.