Latest News
Affilka by SOFTSWISS Inks a Deal with TruePartners
Affilka by SOFTSWISS announces its partnership with TruePartners, an affiliate program for multiple brands including TrueFlip.io, TrueFlip.com, Emojino.com, as well as the new brand Lucky Nova. The gaming brand’s affiliate program, TruePartners, will now run on Affilka by SOFTSWISS. This will provide an easy-to-use, highly customisable affiliate marketing solution to all affiliates across all casino brands operating under TruePartners.io program.
Now operating on Affilka by SOFTSWISS, TruePartners will benefit from a vast majority of features. This will include a variety of commission plans which are incredibly flexible and adaptable to every client’s specific needs.
The TruePartners affiliate program will also have access to in-depth reporting and affiliate database management. TruePartners multiple brands will be able to operate within one affiliate program. This will allow the operator to increase individual brands exposure, maximise revenues for each brand and reduce operational costs.
Commenting on the new launch, Anastasia Borovaya, product owner of Affilka by SOFTSWISS, said: “It’s exciting to be launching this new project with such major brands as TrueFlip and Emojino, a new exciting client under Affilka’s belt! Our portfolio continues to expand and we are happy to see distinguished brands of the iGaming industry go for our solution. We are definitely keen on becoming the best on the market to date. We thank TruePartners for their trust and are looking forward to our fruitful partnership.”
Konstantin Katsev, Cofounder of TruePartners, comments: “We did a lot of research on the tracking systems market before deciding on going for Affilka by SOFTSWISS, which won according to all parameters. After a while, we are very pleased with our partnership and our choice.”
All brands are now operating on Affilka by SOFTSWISS under the sole TruePartners affiliate program. TruePartners.io affiliate program is a mix of top converting brands with Curacao and MGA licenses such as award-winning TrueFlip, Emojino, Lucky Nova, and many more to come. Operating on its proprietary gaming platform gives a competitive advantage and the ability of instant adaptation to market changes.
About SOFTSWISS
SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an affiliate platform, and a recently launched sportsbook platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
About TruePartners
TruePartners comprises several casino brands under its roof including crypto-optimised TrueFlip.io, running on Curacao licence, fiat online casino brand TrueFlip.com running on MGA license, Emojino.com operating on MGA licence and the new brand Lucky Nova.
For more information, please contact:
Ms. Anastasiya Lvovskaya, Brand Communications Manager
Email: [email protected]
Latest News
REGISTRATION NOW OPEN FOR GLOBAL GAMING EXPO 2025

Gaming’s Premier Global Event Celebrates 25 Years of Excellence in Las Vegas, Oct. 6-9
Registration is now open for G2E 2025, presented by the American Gaming Association (AGA) and organized by RX. Celebrating its 25th anniversary, Global Gaming Expo continues to act as a catalyst for innovation and excellence, setting the benchmark for the industry standard as the global gaming community convenes at The Venetian Expo from Oct. 6-9. Exhibitors, media, and attendees can find more information and register now by visiting globalgamingexpo.com.
Supported by the Association of Gaming Equipment Manufacturers (AGEM), this historic year features exciting new additions to the show-floor experience, including the high-stakes Dealer Championship and reimagined iGaming Hub in the iGaming Zone.
“G2E 2025 is unlike any year before. Introducing the latest innovations, immersive experiences and business-driving programs, G2E is the place for the international gaming community to look ahead and network in a way that can only happen in person,” said Korbi Carrison, RX’s Event Vice President for G2E.
For 25 years, G2E has been the most influential trade event for the legal, regulated global gaming industry, fostering innovation and driving growth across casinos, hospitality, technology, iGaming, sports betting and more. The event will welcome over 25,000 industry professionals from more than 120 countries, regions and territories, and nearly 400 exhibitors showcasing the latest global gaming technologies.
“As the event that shapes the future of gaming, G2E fosters an environment that empowers and celebrates the decision makers driving the legal, regulated industry forward at a pivotal time,” said Maureen Beddis, AGA’s Senior Vice President of Membership and Events. “This year’s show is the culmination of 25 years of innovation and progress – and the can’t-miss event of the year for anyone invested in shaping what’s next for gaming.”
G2E 2025 will reflect the industry’s growth with a diverse range of offerings and experiences:
- New this year, the G2E Dealer Championship marks the nation’s first competition of its kind, celebrating the skill and professionalism of top land-based U.S. casino dealers.
- The all-new Meeting Zone, where AI-driven matchmaking ensures attendees make the most of their time, with seamless scheduling through the G2E mobile app for business connections tailored to professional goals.
- The G2E Networking Lounge returns as a hub for engagement and collaboration, offering a dedicated space for meaningful conversations across the G2E community.
- Debuting this year, the G2E Media Zone offers state-of-the-art studio space for media partners to conduct interviews, produce content, and connect with industry leaders. Space is available for hourly booking throughout the event.
- The 2025 education program features over 100 sessions and 330 speakers, offering insights from leading voices across gaming.
- A reimagined iGaming Zone delivers immersive opportunities to experience the latest advancements in legal, online gaming – from cutting-edge technology to expert-led conversations and networking in the iGaming Hub.
Education sessions will run from Oct. 6-9, and the expo hall will be open from Oct. 7-9. For more information and to register for G2E 2025, visit globalgamingexpo.com.
The post REGISTRATION NOW OPEN FOR GLOBAL GAMING EXPO 2025 appeared first on European Gaming Industry News.
Latest News
Gaming Corps signs groundbreaking strategic agreement with major shareholder, Denwena Limited

Gaming Corps, a publicly listed game studio based in Sweden, has entered into a strategic collaboration agreement with global iGaming group and existing major shareholder, Denwena Limited.
The agreement, subject to approval by Gaming Corps’ shareholders, aims to drive growth through the joint production, marketing and distribution of games.
In addition, Denwena will market Gaming Corps as a game studio to other operators and providers, as well as use its extensive network of streamers and influencers for major digital marketing campaigns for the games produced under the collaboration.
The agreement is based upon milestones regarding Gaming Corps’ monthly revenue, linked to the joint games produced. Each milestone is achieved when the turnover from the collaboration reaches or exceeds a specific threshold for a single calendar month, outlined in the table below.
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Should these milestones be achieved, Denwena Limited will be compensated through a warrant program with a predetermined number of shares in Gaming Corps for each milestone reached.
If the collaboration achieves all eight milestones, which Gaming Corps and Denwena Limited acknowledge to be ambitious, the maximum number of warrants Denwena Limited can receive is 208,640,208 with the maximum dilution in Gaming Corps shares fixed at 58.9%.
Each warrant entitles Denwena to subscribe for one new share in Gaming Corps at a subscription price of SEK 1.34 (which corresponds to 130 per cent of the volume-weighted average price (VWAP) of the Company’s share on Nasdaq First North Growth Market thirty trading days before June 16, 2025
Given the high levels of turnover required by the agreement’s various milestones, there is no communicated timetable for when each milestone will be achieved.
In addition to the collaboration agreement, Gaming Corps and Denwena Limited have entered into a loan agreement for a credit facility totalling €2 million, maturing on 20 June 2028 with an interest rate of 6 per cent per annum.
The total value of the agreement is approximately SEK 280 million, which means that the rules in AMN 2025:19 on certain related party transactions need to be considered to comply with generally accepted practice in the stock market.
Against this background, the agreement is subject to approval by Gaming Corps’ shareholders at an extraordinary general meeting. Notice of the meeting will be published shortly. The shares and votes held by Denwena will not be considered in the resolution of the General Meeting.
If milestones are reached, Denwena will subscribe for new shares in Gaming Corps with the support of the warrants Denwena receives in connection with each milestone.
These shares will be transferred from Denwena to Denwena’s owners to avoid mandatory bids in the Company. There is no agreement or other agreement between Denwena’s owners regarding the coordinated exercise of voting rights in Gaming Corps.
“The collaboration with Denwena Limited has had a flying start, and when they first chose to double their RGS agreement with us and then also enter heavily as an owner in connection with our directed share issue in the autumn of 2024, it was an important step for our company journey. To now be able to tell you about the continued path we have set out for Gaming Corps together with them feels incredibly exciting. Our common ambition is to build Gaming Corps into one of the great dragons among the world’s game studios in the coming years. Thanks to the step-by-step model with milestones that the collaboration is based on, the risks for us as a company are small, while the opportunities for both the Company and us shareholders are extremely exciting,” comments Juha Kauppinen, CEO of Gaming Corps.
“We are very pleased with the design of this agreement. In the event of a successful exchange, there is indeed a large dilution effect on our share, but at the same time it is fully conditional on extreme revenue growth levels for Gaming Corps, levels that most likely create value for our shareholders at completely different levels than the dilution effect,” adds Bülent Balikci, Chairman of the Board of Gaming Corps.
“This, in turn, means that if sales do not increase according to our set milestones and joint ambition, there will be no dilution of the share. In addition, Denwena is committed to supporting us with the financing needs that may arise when we gear up the organisation in such a comprehensive way through a loan agreement. Thus, the structure of the agreement creates double built-in protections for our existing investors.
“Here I would also like to clarify that it is only the turnover directly derived from the collaboration with Denwena Limited that is included in these calculations of milestones, while our other operations continue according to the previously communicated strategy and plan.”
Juha Kauppinen, CEO of Gaming Corps, concludes: “Although we have had a very good revenue development in Gaming Corps in recent years, the figures discussed in this collaboration are at very high levels. If we were to achieve only a couple of these milestones, we are likely to be more than profitable, which would be a fantastic development for Gaming Corps and the shareholders.
“In parallel, we will of course also continue to build the Company according to our previous communication, where our strong distribution network and our innovative, unique game engines have given us a solid foundation for increased shareholder value in the long-term work towards profitability, concludes.”
The post Gaming Corps signs groundbreaking strategic agreement with major shareholder, Denwena Limited appeared first on European Gaming Industry News.
Latest News
ELA Games Unveils Revamped Client Area – A Redesigned Hub For B2B Customers

ELA Games, an innovative iGaming game development studio, has redeveloped its comprehensive Client Area. These changes package crucial assets and data regarding the studio’s games and content in an intuitive and informative manner.
The new Client Area includes the following information:
- Roadmap: B2B clients can now learn about the studio’s plans before they’re revealed to the public. Here, clients can access upcoming games, their information and the company’s forthcoming business plans.
- Game Info: Clients can view ELA Games’ content stats in one consolidated section. They can sort each game by certain metrics, such as RTP%, volatility and more.
- Licensing Info: ELA Games currently has licenses for various regions across Europe, including Malta, Romania, Denmark, and Sweden. Clients can view all the games available in each region to better understand the scope of content applicable to their platforms.
- Visual Assets: Clients can access every game’s visual elements for promotional and marketing purposes and game demos.
ELA Games has grown substantially since its inception, with a significant increase in production output. With more visually-rich content and more technical details for clients to digest, having a consolidated and centralised Client Area that includes all relevant information for B2B clients is essential.
Yaroslav Soloshenko, Business Development Manager of ELA Games, commented on the new improvements, “The Client Area is a useful hub where all our onboarded clients can view game details, our studio’s plans and download any visual assets. This consolidated section makes it easier for operators to interact with our brand and make the most out of our content more effectively. We look forward to making more additions to the improved Client Area as we continue to grow and expand our portfolio.”
The post ELA Games Unveils Revamped Client Area – A Redesigned Hub For B2B Customers appeared first on European Gaming Industry News.
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