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Luxury Brands Louis Vuitton and Gucci provide further legitimacy for esports industry – states Abios Founder Oskar Fröberg

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The Abios founder and CEO explains why esports is one of the most promising sectors for future growth within the iGaming market

What does the recently announced relationship with ICE365.com mean to the company and what do you hope to achieve?

We are naturally very excited about the partnership and to contribute to the new ICE365 platform. Abios aims to provide content and detailed insights for the industry to take part of through the platform, while presenting our team with a great communication platform to address important topics and potential issues. Among these are very important but often overlooked topics such as match integrity and regulatory compliance. Building the right foundation for esports is paramount for its continued growth.
Having been active in the industry for 8.5 years, we believe ourselves to have profound insights into what is important and want to bring them to light. Our intention is ultimately to protect the future of esports. Our team also seeks to provide value for the iGaming-community through timely esports content.

The partnership has a clear focus on education – do you think there’s a knowledge gap as far as esports and the broader igaming community is concerned and how do you hope to address it?

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The iGaming community is well-aware of esports, as many have already identified the market as one of the most promising sectors for future growth. Most sportsbooks have also started experimenting by at least offering a couple of markets or tournaments in esports.
Esports can however be demanding to navigate since it is both dynamic and fast-moving, with changes introduced on a regular basis and new game titles still trying to establish themselves as part of the core offering. In addition to our data and odds products, we do our best to offer in-depth content around various esports-related topics to help the iGaming community identify opportunities within the sector and make educated decisions.
While there may sometimes be a slight gap in knowledge, it is more often the case that traditional companies lack properly customised tools to monetise esports. Alongside our data business, we are currently investing heavily in enabling sportsbooks to build completely custom and new experiences using our odds product.

You appear to have a strong commitment to protecting the integrity of esports – how important is this and is match-fixing a very real threat?

Match-fixing is a prevalent threat to esports, as it is to any traditional sport. Nobody wants to watch or place a bet on a match with suspicious or unfair behaviour. It removes the fun out of the competition and gambles (no pun intended) with the entire legitimacy of esports. If esports is perceived as an environment with lots of suspicious activity, its public perception and viewership will be adversely affected. This is not only a challenge for Abios but for the industry as a whole.
Today, game publishers are increasingly improving safeguards to deal with cheating, making it more and more difficult to cheat. Tournament organisers work closer with data partners and sportsbooks to identify suspicious betting behaviour. Generally, large tournaments are very safe, game publishers and tournament organisers alike take these issues very seriously. It’s important to continuously raise awareness of these subjects.

Does the involvement of big blue chip sponsors the final symbolic confirmation that esports is here to stay?

While some blue chip-sponsors such as Coca Cola have been in the industry for years, the real shift is seen when non-endemic luxury brands such as Louis Vuitton and Gucci join the mix, designing skins for games as well as clothing lines with teams. These companies are incredibly quality and brand conscious. Seeing them engage in esports provides further legitimacy for the industry. We’ve come a long way from esports being perceived as a pastime for young boys sitting in their parents’ basements, but there is still a long way to go until esports has reached its full potential.

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How important is it that regulators understand the nuances of esports?

We generally do not comment on the work of regulatory bodies in esports, as we respect the immense complexities of the subject. We do however feel that it is important for regulators to understand esports and its intricacies instead of simply copying the regulations of regular sports and pasting them for esports.
A great example of a relatively new regulation is that of player ages. Several countries have put regulations in place against offering matches where the players are minors. This is both to protect the players and to combat match-fixing, which is noble. However, it simultaneously imposes complications for sportsbooks looking to keep their markets open while staying compliant in different regions simultaneously.
Abios has always put a lot of emphasis on regulatory compliance, which encompasses the need for downstream partners, such as sportsbooks, to comply with these regulations without any friction. We therefore make regulatory compliance tools an integral and automatic part of our products.

During the pandemic has esports managed to fill a void while the traditional big sports such as football weren’t able to function properly?

When practically all traditional sports were delayed, postponed or outright cancelled more than a year ago, we experienced a strong influx in interest for esports. The esports betting market has proven to be very pandemic-resilient. The best part is that esports seems to remain popular, even as traditional sports have come back.
The interest is definitely there among punters and the audience is huge. However, we still believe that there is a long way to go with building the best possible products for esports. We are conducting extensive research to find the most engaging markets and fast integration processes for our odds feed and will bring new and unique possibilities for customer differentiation given the data rich nature of esports.

Has the pandemic created a new esports audience and demographic?

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With more people staying at home, more people have picked up on esports tournaments. However, the pandemic has also increased the pace of change in the esports industry. New games have grown in popularity, especially sports games which from a competitive esports perspective were very small two years ago. These games have helped bridge the gap to esports for regular sports fans and punters. The sports games have also proven to work tremendously well as filler products for when there are no matches in traditional sports.

Is this the most exciting time to be involved with the esports phenomenon and what does it mean to you personally and to Abios as a company?

With the risk of sounding clichéd, it has always been an exciting time to be involved within esports. The industry is fast-growing and nowhere near its peak.
While our odds product is currently on par with other products on the market, we have so much more in the pipeline. We have built a strong foundation with over eight years of esports data management and base our in house modelling on this unique dataset and platform. This allows us to drive down bet delays and increase uptime through automation while creating completely unique and engaging bet offers.

Clarion’s head of Esports, William Harding, described Abios as being ‘the perfect partner’ – would you concur?

We want to add value to Clarion Gaming’s high-quality content by bringing our expertise and leveraging our 8+ year history in esports to provide the iGaming audience with further insights. Given the past years growth in the esports iGaming-sector, this partnership is certainly a perfect fit.

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CECC Texas “May Madness” Scores Record Growth Again in its Fourth Year

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Winthrop University, Ball State University, St. Clair College, and Illinois State University Crowned as Commissioner’s Cup Champions at the largest scholastic esports festival globally

McDonald’s of North Texas, State Farm, Apple Music, Red Bull, U.S. Army 5th Brigade, Smoothie King, along with other world-class partners lend valuable support for event

Collegiate Sports Management Group (CSMG) concluded its fourth Collegiate Esports Commissioner’s Cup (CECC) today crowning four new champions during the largest scholastic esports festival globally and celebrating another year of record growth. CECC Texas presented by McDonald’s welcomed more than 800 student-athletes representing 84 teams (up from 64 in 2023), including a record-breaking 19 conference champions, at Esports Stadium Arlington on May 2-5, along with thousands of fans. In total, 453 teams from 255 schools participated during the 2023-24 CECC season.

Champions included Winthrop University for Super Smash Bros. Ultimate through Generation Esports, Ball State University for Rocket League, St. Clair College for VALORANT, and Illinois State University for Overwatch 2®

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“By elevating scholastic esports, we empower students, schools and conferences while fueling industry growth. This is a testament to the increasing interest from brands, media entities, publishers making this the ultimate destination for the scholastic esports and the gaming community.“ said Michael Schreck, CEO for CSMG. “CECC isn’t just a competition; we’re providing structure, recognition and endless opportunities to shape the future of esports.”

Arlington Mayor Jim Ross joined Schreck on stage during the event along with Arminda and Anthony Grissett, Owner/Operators of McDonald’s of North Texas, to announce CECC will return to Esports Stadium Arlington in 2025, marking it the third straight year Texas will host this event.

CSMG also announced during CECC Texas it has joined forces with Capcom to launch the College Street FighterTM Tour during its 2024-25 academic year with the finalists competing at CECC Texas in 2025 throughout its May Madness event. Wim Stocks will serve as the Commissioner of the College Street Fighter Tour and bring his 20 years of experience in college esports to create a dynamic and engaging format of competitive gaming.

CECC Texas offered something for everyone including the Texas High and Middle School Esports Championships, the National Esports Collegiate Conference (NECC) championship finals across League of Legends, Overwatch, Rocket League, and VALORANT, open tournaments for Street Fighter 6, Teamfight Tactics and HALO Infinite 2v2, the Smoothie King Super Smash Bros. Ultimate Open, through Generation Esports with a prize pool up to $5,000, gaming-themed onsite activations, and various industry panels.

McDonald’s of North Texas returned for the second year in a row as the presenting sponsor with various promotions and giveaways through the McDonald’s App as well as awarding a free custom @McDonalds PC built by @Oasis PC’s.

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“McDonald’s of North Texas was thrilled to once again sponsor CECC and to see first-hand the incredible experience this tournament brings to the teams and fans nationwide,” said David Floyd, Owner-Operator with McDonald’s of North Texas. “As local business owners, it’s an honor that our community could serve as the center of the esports world this weekend. We were also delighted to add a delivery service this year, which was a great success. This feature allowed fans to order food and continue in their CECC experience.”

The ESPORTSU Collegiate Awards took center stage throughout the weekend recognizing leaders who are driving the ecosystem forward, including:

  • Commissioner of the Year – J.J. Myers (NACE)
  • Community Ambassador – Yugina Yun (Gen.G)
  • Club of the Year – Indiana University
  • Club President of the Year – TJ Stephens (University of Georgia)
  • Club Impact Award – Arizona State University
  • Rising Star Award – Greyson Harding (Michigan State University)
  • Coach of the Year – Ethan Stone (Indiana University)
  • Director of the Year – Chris Bilski (Michigan State University)
  • Program Impact – Michigan State University
  • Ally of the Year – Christopher Turner (Southern University)
  • Program of the Year – St Clair College
  • CECC School of the Year – Winthrop University

The ESPORTSU Awards Committee Members included Kyler Tandal (ESPORTSU), ToniAnn Convertino (ESPORTSU), Nikita Bair (Syracuse University),Joey Gawrysiak (Syracuse University), Aaron Colaiacomo (Fisher College), Adam Antor (Ferris State), and Chase Neukam (St Cloud State University).

Finally, the Aurora Series, dedicated to supporting all who identify with a marginalized gender, made its debut at CECC Texas with the University of Houston Scarlet defeating the University of North Texas in a thrilling VALORANT match 13-11 on the main stage.

“The power of esports was on full display this weekend as many colleges are continuing to push this as the ‘new sport’ on campuses across the nation,” said Angela Bernhard Thomas, Chief Esports Officer for CSMG. “The students arrived in all their team gear, the fans came out to cheer, and the brands integrated into the competition. We’re excited to continue to shape the future of the ecosystem.”

Super Smash Brothers Ultimate through Generation Esports – Winthrop University

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2nd seeded Winthrop University battled back after losing the first game to beat defending champion and 5th seeded Fisher College (Northeast), 3-1. Winthrop never backed down throughout the tournament, especially in the Grand Finals with Carlos “Sonix” Perez on the Fisher squad, who is considered a top 10 player globally in Super Smash. Bharat “Lima” Chintipall, a sophomore majoring in computer science from Dallas, TX, was named MVP for the tournament.

Winthrop advanced to the finals beating the 6th seeded University of Texas-Arlington 2-0, while Fisher College (Northeast) denied its fellow students and number one seeded Fisher College (East) 2-1 in best-of-3 series.

Rocket League – Ball State University

In one of the most epic Grand Finals in Rocket League, the top seeded Ball State University needed overtime in the final game of the best-of-7 series to beat the three seeded Boise State University, 4-3. No team won a game by more than one goal throughout the match. Arlin “Oath” Burns, a graduate student majoring in clinical mental health counseling from Westfield, IN, was named MVP for the tournament.

In the semi-finals in the best-of-7 series, Ball State bounced the 5th seeded University of Akron 4-0, while Boise State knocked out the 7th seeded Fisher College, 4-2.

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VALORANT – St. Clair College

The 5th seeded St. Clair College completed the sweep in a best-of-3 series to defeat 3rd seeded Blinn College, 2-0. The Saints from Windsor, Canada, become the first non-U.S. college to win a CECC championship. Tanner “geeza” McGhee, a freshman majoring in business from Camarillo, CA, was named MVP for the tournament.

In the semi-finals in the best-of-3 series, St. Clair edged out the 8th seeded Winthrop University, 2-1, while Blinn College held off the 2nd seeded Fisher College (White), 2-1.

Overwatch 2 – Illinois State University

The 6th seeded Illinois State University captured their second CECC trophy in three years after taking down the 5th seeded Northwood University, 3-0, in a best-of-5 series. The Redbirds captured their first title at CECC Atlanta in 2022. Denis “Lethal” Tari, a sophomore majoring in business administration from Dubai, took home MVP honors for the tournament.

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In the semi-finals in the best-of-5 series, Northwood upset the top seed Winthrop University, 3-1, while Illinois State advanced by sweeping the 2nd seeded Fisher College Esports, 3-0.
Semi-Finals (best-of-5)

Brand Partners and Talent Elevate CECC Texas

CECC Texas grew its partners from 2023 with the support of McDonald’s of North Texas, State Farm, U.S. Army 5th Brigade, Smoothie King, CTRL, Arlington Convention and Visitors Bureau, Apple Music. Zipchair Gaming, Dairy MAX, Dallas Cowboys Game Time presented by Lenovo, Cisco, Red Bull, Oasis PC, Cirkul, Grand Canyon University, and U.S. Army ROTC, who activated throughout the event.

The broadcast team featured a stacked group of professional esports hosting, desk analyst, and casting talent. The event was stage hosted by Elyse “Herculyse” Herrera and floor hosted by Mathew “Septilence” Corfee II. The desk analysts included Carlos “Carlos Ivan” Braadt, Miles “KilomilesIRL” Catenza, Logan “Catinator” Brown, Cassandra “Chixxa” Meltsch, and Madison “N3RDYBIRD” Benge. Shoutcasters included Keegan “ClutchKey” Ohta and Jesse “Twinsalty” Brawders for Overwatch 2, Samuel “SamTalkz” DeLoach II and Sierra “ Zhobiii” Fisbee for VALORANT, Oliver “Bass” Bass and Jeffrey “TheDangerTaco” Skalamera for Rocket League, and Phil “EE” Visu and Saeed Hassan “Sai” Shareef for Super Smash Bros. Ultimate.

Creators also streamed their own CECC Texas experiences directly to their audiences on their channels. Well-known Twitch personalities included Hungrybox for Super Smash Bros. Ultimate, TenacityTV for Rocket League, QuarterJade for VALORANT, and Flats for Overwatch 2®, creating a new engagement platform to build college esports fandom.

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The Road to Texas featured official CECC sanctioned tournaments including the CECC Midwest Online Regional, CECC East Regional presented by the US Army and Army ROTC at Helix eSports in Foxborough, Mass. CECC South Regional, CECC West Regional, the Big Esports Conference live championship event at The Ohio State University and Game Arena featuring fourteen Big 10 schools, the Atlantic Coast Esports Conference online Rocket League championship, the Western Cactus League live championship at Grand Canyon University, the Military Services Academy qualifier, the ESPORTSU n’ I All Womens Qualifier, and the very competitive Last Chance Qualifier.

Champions representing participating conferences that receive automatic bids include the: Atlantic Coast Esports Conference, Big Esports Conference, Big Sky Conference, Eastern Collegiate Athletic Conference, East Coast Conference, Great Lakes Esports Conference, Great Lakes Intercollegiate Athletics Conference, Metro Atlantic Athletics Conference, Mid-American Conference, Mid-Atlantic Esports Conference, Midwest Esports Conference, Missouri Valley Conference, Mountain West Conference, National Esports Collegiate Conferences, National Junior College Athletics Association Esports, Peach Belt Conference,,Western Cactus League and Western Esports Conference

Full list of CECC Texas-qualified teams (in order of seeding):

Super Smash Brothers Ultimate (through Generation Esports)

Fisher College (East), Winthrop University, Northwood University, University of California-Riverside, Fisher College (Northeast), University of Texas-Arlington, Lubbock Christian University, Manchester College (Indiana), University of Akron, New Jersey City College, Oakland University, Wichita State University, Quinnipiac University, Sacramento State University, University of Houston, University of Miami-Ohio, Southwestern Oklahoma State University, San Jose State University, Marist College, University of North Texas, Southern New Hampshire University, Illinois State University, Arizona State University, and Michigan Tech University.

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Rocket League

Ball State University, Boise State University, Indian River State College, Nichols College, University of Akron, Lubbock Christian University, Maryville University, St. Clair College, Davenport College, Fisher College, Syracuse University, Indiana University, University of Arizona, Old Dominion University, University of Air Force, Northern Arizona University, San Jose State University, Staten Island College, Montevallo University, and Saint Xavier University.

Valorant

Blinn College, Simon Fraser College, Northwood University, Fisher College (White), St. Clair College, Fisher College, San Jose State University, Winthrop University, Texas A&M University, Brewton-Parker College, Converse University, Boise State University, Grand Canyon University, Purdue University, Northeastern University, Utica University, Manhattan College, University of North Texas, University of Air Force, and Saint Xavier University.

Overwatch® 2

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Wintrhop University, Maryville University, Fisher College, Northwood University, Arizona State University, Illinois State University, University of California-Irvine, Fisher College (Freaks), Converse University, Boise State University, Blinn College, Bryant and Stratton College, University of Miami-Ohio, Southern New Hampshire University, University of Maryland, University of Texas-Arlington, Grand Canyon University, Cleary University, University of Army-West Point, and Salt Lake Community College.

 

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Axlebolt and Epic Esports Events announce WINLINE EPIC Standoff 2: Brasil #2

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Axlebolt mobile game developer, Epic Esports Events tournament operator, RuHub esports broadcasting studio and Winline company announce the second tournament in the series as part of WINLINE EPIC Standoff 2: Brasil. The event takes place from 11 to 19 May. This means audience and pro-players will have new exciting games and unexpected outcomes of matches between teams from South America in the fight for the prize pool of 10 000 USD*

The WINLINE EPIC Standoff 2: Brasil #2 tournament first stage will be held in the open qualifiers format. They will be organized on 11 and 12 May on the Battlefy platform.

Teams from Latin America can register their team using the links:

  • Qualifiers 1 — battlefy.com
  • Qualifiers 2 — battlefy.com

The group tournament stage will take place from 14 to 16 May. Four teams that advance to the open qualifiers stage will compete. They are will joined by four teams that received invites at the main stage:

  • A7
  • INVENCCY E-SPORTS
  • iNCO
  • 7Sete

Further four teams that have passed the group stage will compete in the playoffs in the Double Elimination format to win the large prize pool and get the tournament winner status.

The tournament prize pool distribution:

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  • 1 – 5 000 USD*
  • 2 – 2 500 USD*
  • 3 – 1 500 USD*
  • 4 – 1 000 USD*

Tournament broadcasts will start from the main stage and will be available on the official RuHub online resources. Live broadcasts will be available in English and Portuguese language.

*The tournament prize pool is 1 000 000 rubles The announcement video on youtube.

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Global Esports onboards sports psychologist Dr. Michelle Pain to its BGMI Team

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Global Esports, a leader in South Asia’s gaming scene, proudly welcomes Dr. Michelle Pain as the official Sports Psychologist for their newly formed BGMI team (Battlegrounds Mobile India). Dr. Michelle is geared up to facilitate the mental training sessions for the GE players as they embark on the highly-anticipated new BGMI season, the ‘BGIS 2024’ (Battlegrounds Mobile India Series 2024). Her role is centred on cultivating a positive mindset among Esports players, helping them navigate the challenges of competitive gaming while leveraging sports psychology principles. The BGMI lineup includes experienced IGL – Harmandeep “Mavi” along with young talents like Tanjot “Ninjaboi” Singh, Raghuraj “Slug” Singh, Harshit “Beast” Yadav and Akshit “Arclyn” Kumar.

A seasoned private practitioner in sports psychology working in traditional sports, her tenure as a tertiary lecturer at Monash University, Victoria University, and Deakin University adds invaluable experience to her illustrious career. Dr. Pain is also known for her pioneering work in developing innovative and accessible resources tailored for athletes and coaches, such as the acclaimed Pocket Psychology series. She has also authored an eBook ‘Sport Psychology Tools for Every Coach and Athlete’ that encapsulates her wealth of practical insights and knowledge. She also conducts educational workshops in sports psychology, catering to coaches at all levels and empowering them with effective strategies to optimize athlete performance.

Dr. Rushindra Sinha, CEO and Founder, Global Esports, said, “Dr. Michelle Pain’s innovative approach to addressing players’ psychological needs aligns perfectly with our vision to continuously innovate and empower our athletes and grow as professional players. Her invaluable guidance and rich experience will equip our players with the focus, resilience, and emotional balance needed to become the best version of themselves as they embark on this BGIS journey.”

With an extensive career spanning over three decades, Dr. Michelle brings unmatched expertise in empowering elite athletes and coaches across diverse sports organisations to optimize mental resilience and achieve peak performance levels. She aims to assist players in coping with stress, mind fitness training, making sound decisions under pressure, improving communication, and regulating emotions to elevate their overall performance on the global stage. Her appointment underscores Global Esports’ commitment to nurturing excellence and maximizing potential within the Esports community.

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