Connect with us

Latest News

LOTTOLAND EXPANDS UK PORTFOLIO WITH SPORTSBOOK

Published

on

Reading Time: < 1 minute

Sports Betting launched in time for the Euros

World leading online lotto betting operator Lottoland, has today announced that it has expanded its UK portfolio with Sportsbook in time for the Euros. The UK is the latest market that Lottoland has successfully launched its Sportsbook product into.

Lottoland continues to grow its product portfolio in the UK, having launched Bingo late last year. Customers can now enjoy a truly unified experience across it’s multi product platform which includes Lotto betting, Instant Win Games, Scratchcards, Casino, Bingo and now Sportsbook.

Altenar will be providing the fully managed sports betting platform for Lottoland –providing UK customers with a competitive sports product and pricing across all major sporting events across the globe. Altenar are also Lottoland’s sportsbook partner in the ten other territories.

Nigel Birrell, CEO of Lottoland, said: “We are thrilled to be incorporating a sportsbook platform into our product offering for Lottoland’s UK players. Our customers are at the heart of what we do, and for that reason we are very pleased to be providing a one stop shop for lottery betting, gaming and sports.

“Continuing to partner with Altenar means that we can truly focus on customer experience, with competitive pricing, ease of use, market variety and a frictionless user journeys all being incorporated into the design. We are very pleased to see the finished product live on our site ahead of the Euros.”

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement

GamingNewsRoom.com – The Pulse of the Global Gaming Industry

GamingNewsRoom.com cuts through the noise and delivers what the industry actually needs: fast, sharp, and relevant updates from across the gaming universe. Powered by HIPTHER, this platform brings clarity, insight, and a bit of edge to a world overflowing with press releases and recycled headlines.

Real News. Real Insights. Zero Fluff.

With a rapidly growing audience of industry professionals, operators, suppliers, regulators, and tech innovators, GamingNewsRoom.com serves up in-depth stories, analysis, and timely coverage that keeps the global gaming community in the loop. We follow the trends that matter:

  • iGaming & Land-Based Gaming
  • Sports Betting & Esports
  • Regulation, Compliance & Market Movements
  • Technology, AI, Web3 & Future-Ready Innovation

From rapid-fire news briefs to deeper investigative pieces, interviews, opinion columns, and event reporting, GamingNewsRoom.com brings a modern, dynamic perspective to every corner of the industry.

A Platform That Brings the Industry Together

GamingNewsRoom.com doesn’t stop at publishing. Through extensive coverage of HIPTHER’s conferences, virtual discussions, meetups, and global insights, we act as a bridge between leaders, innovators, regulators, and rising talent. It’s where the stories happen — and where the industry connects.

Why GamingNewsRoom.com?

Because the industry deserves a news hub that’s fresh, fast, and unfiltered. Backed by HIPTHER’s decade-long legacy of empowering communities through events, media, and knowledge, GamingNewsRoom.com is built to be your daily checkpoint for what’s shaping the future of gaming worldwide.

Get In Touch

Want to collaborate, submit news, or explore partnerships? We're here for it.

Sales & Partnerships: [email protected]
Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025
GamingNewsRoom.com is proudly part of HIPTHER. Registered in Estonia under HIPTHER OÜ, Registration no.: 17339889, EU VAT ID: EE102909106.

A decade of innovation — and yes, we’re just getting started. The future isn’t waiting, and neither are we.

Please turn AdBlock off