The Dutch Gaming Authority (KSA) has again conducted research into the effectiveness of the various rules that were introduced in the second half of 2024 to better protect players in the online gambling market. The first study showed that the new rules had an effect: the number of high losses per account decreased. The second measurement shows that this positive effect continues. The channeling based on players (the share of players who play with legal providers compared to illegal ones) has also not decreased significantly.

The Ministry of Justice and Security made it mandatory for players to contact the provider before they can set a deposit limit of more than €150 (young adults) or €350 per month, so that providers can inform them of the dangers of such a high limit. The introduction of this mandatory contact moment has caused the number of players who set a high deposit limit to drop to less than 50%.

The limits on net deposits are also effective. When depositing more than €300 (young adults aged 18-24) or €700 (24 and older), the provider checks whether a player can afford that amount and if this is not the case or the check is not carried out, the provider must block deposits for the rest of the month. The percentage of players who deposit more than the deposit limits (€300 for young adults aged 18-24 or €700 for 24 and older) has further decreased from 9.7% to 2.2%. In the previous measurement, this was still 3.8%. For young adults, this percentage decreased from 12% to 1.9%. In the previous measurement, this was still 2.8%.

The lower deposit limits have also reduced the average loss per player account by 31%, from an average of €116 per month in the eight months before the introduction to €80 per month in the eight months after the introduction. The number of accounts that an average player has (2.4) has hardly changed. So there is still no evidence that players have started playing with more different providers in order to be able to spend more money across the board.

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The gross gaming result (BSR, stake minus prizes paid out) of legal providers has decreased by 8% compared to a year earlier. Before the introduction of the rules, approximately 4% of players lost more than €1000. Now that is 1%. This shows that the introduction of the policy rules ensures that excessive gambling occurs less with legal providers. However, there is a chance that heavy players now play with illegal providers.

The channelling based on players remains high: 93% of players only play with legal providers. In addition to the channelling of players, the KSA also looks at the channelling in terms of money. This has not yet been included in the follow-up report for technical reasons. The search volume of the top 100 illegal websites does show an increase. This could indicate a growth of the illegal market. In the impact assessment on the increase in the gambling tax, which will be published in July, the KSA expects to publish the figures on the channelling in terms of money.

BETBY, a premium provider of innovative sportsbook solutions, has once again demonstrated its growing influence in the global betting industry following a highly successful appearance at iGB Live 2025, one of Europe’s premier iGaming gatherings.

The event, hosted in London, brought together thousands of industry leaders, innovators, and decision-makers from across the globe. BETBY’s team was at the heart of the action, engaging with partners, operators, and stakeholders to share the latest advancements in its AI-driven sportsbook solution, proprietary esports offering, and tailored content capabilities.

Discussions centered around BETBY’s comprehensive sportsbook ecosystem, which provides operators with the tools to deliver localized and engaging betting experiences. From AI Labs, BETBY’s advanced suite of AI tools designed to enhance operational efficiency and real-time personalization, to Betby.Games, its exclusive esports feed delivering 24/7 engagement, BETBY’s portfolio enables sportsbooks to adapt faster to evolving player demands.

Crowning the successful week, BETBY was honored for the second consecutive year with the Innovation in Sports Betting Software award at the prestigious EGR B2B Awards. This achievement reflects the company’s ongoing efforts to push the boundaries of sportsbook technology, delivering flexible, data-driven, and market-responsive solutions for its partners.

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“Our participation at iGB Live in London this year was about building meaningful connections, sharing our vision for the future of sports betting, and showing how our solution is helping operators succeed in an increasingly competitive market,” said Leonid Pertsovskiy, BETBY’s Chief Executive Officer. “Winning the EGR B2B Award for Innovation in Sports Betting Software is an incredible honor, but our focus remains on pushing boundaries and delivering real value to our partners every day.”

The EGR recognition adds to a remarkable list of industry awards collected by BETBY in the past three months, further cementing its reputation as a leading force in the betting sector. Earlier this year, at SiGMA Americas, BETBY received the award for Best Esports Product. The company’s success continued at SiGMA Asia, where it was named Best Esports Provider. Meanwhile, the MiGEA Awards turned into a showcase of BETBY’s excellence, with the company taking home Best Sportsbook Provider, Best AI Sportsbook – Innovation of the Year, and Best B2B Marketing Campaign.

To find out more about BETBY, visit: https://betby.com/

FanDuel, Flutter’s largest brand and US market leader in online sports betting and iGaming, announced the launch of “Calling All Thrillionaires,” a new creative platform for FanDuel Casino.

“Calling All Thrillionaires” aims to elevate and set FanDuel Casino apart from the sea of online casino ads that focus on offers by showcasing the unique experience FanDuel Casino can provide. The campaign comes to life across TV, OLV, paid social and digital, retail, direct mail, radio and OOH. The first iteration of “Calling All Thrillionaires” highlights the entertainment experience that FanDuel Casino Jackpots provide customers. The new spots will air in key FanDuel Casino markets including New Jersey, Pennsylvania and Michigan.

“At FanDuel Casino, we believe the real magic lies in the thrill of possibility. Our newest campaign, ‘Calling All Thrillionaires,’ celebrates the enjoyment of anticipation within our new FanDuel Jackpots experience. The campaign builds upon our key brand values to always provide our players with fun, responsible, and exciting experiences on FanDuel Casino,” said Daniele Phillips, Vice President of Marketing at FanDuel Casino.

“Orchard Creative and FanDuel Casino will work together to drive FanDuel Casino’s next phase of ambitious growth. “Calling All Thrillionaires” is a clarion call to all online casino players. FanDuel Casino understands what really energizes and motivates customers is anticipation. Our new campaign showcases just that,” said Barney Robinson, Chief Executive Officer at Orchard Creative.

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