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From athletes to digital entrepreneurs: SKS365 and LVenture Group launch ‘Digital & Entrepreneurship in Sports’

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The free training course is addressed to ex sport professionals and consists of five workshops where digital business ideas will be developed

A path to acquire skills in the field of digital economy after having been a sports star: this is the challenge launched to all former professional athletes who want to join the Digital & Entrepreneurship in Sports course, a free training program powered by LVenture Group in collaboration with SKS365 through its brand dedicated to CSR, “Training Program”. Former athletes will have time until February 20th to apply and participate in the selections for the course that is going to start in March.

The program has an intensive quarterly calendar, with classes between Rome and Milan which will be accessible also remotely. It is addressed to former athletes who, once their professional career is over, want to develop a business idea, launch an entrepreneurial project and seize the opportunities of the digital economy. The program consists of five workshops on different topics such as digital entrepreneurship, personal branding, communication, Social Responsibility and it is aimed at teaching an effective methodology in building and promoting one’s image in the business environment.

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In a global context still strongly affected by the Covid-19 pandemic, sport is one of the most damaged sectors. A study carried out by PwC[1] estimated an average loss of 220 billion euros in 2020 and 55 billion euros in 2021. This scenario further highlights the need for “re-skilling” and repositioning in the digital field in order to acquire the strategic skills necessary to succeed in the “new-normal”.

Based on this experience, the SKS365 Training Program together with the Open Innovation division of LVenture Group, a listed VC operator and one of the main start-up accelerators in Europe, has developed the Digital & Entrepreneurship in Sports program.

During their career, sportsmen develop unique and personal ‘skills on the field’, which are difficult to understand by those with a purely academic background. However, this experiences risk to be lost if not put into practice – commented Brian Dean, Chief People OfficerSKS365 With this program, we aim to leverage on previous knowledge in the sports sector and offer, thanks to LVenture Group know how, the tools and the appropriate skills for a new career path in the digital economy. We want to focus on the people element – adds Dean – because we believe that every professional experience, when supported with the right tools, can generate new and successful business ideas. Training is one of the core values of our Corporate Identity. SKS365 has been investing energy and ideas for some time to support the professional growth of its employees. Among the various projects, we launched a training program in Covid-19 times with Udemy, a leading e-learning platform.

A recent study by the FIGC[2] (Italian football Federation) underlined the difficult situation experienced by many former athletes. FIGC interviewed over 3,000 players after their sport retirement: 61% were unemployed and only 1 out of 10 had gotten a job within five years. This trend is also confirmed internationally. In the United States, some research has underlined that 78% of NFL[3] players and 60% of NBA[4] basketball players face serious financial difficulties within 5 years since their sport retirement. Planning the professional future at the end of the sport career is an even greater need for less-paying sports athletes: that is the reason why the International Olympic Committee introduced the career programs for sportsmen in 2005.

The transition from competitive activity to the beginning of a new professional career can present various obstacles, considering the evolution of the labour market and the new skills required in the digital field. With this program made in cooperation with the SKS365 Training Program, we want to enhance the personal skills and mindset acquired by the athletes during their careers and offer them an opportunity to launch new professional projects, whether they are self-entrepreneurial or not, and strengthen the image and reputation of these pros to fully seize all the opportunities that the digital economy offers today”, said Antonella Zullo, Head of Open Innovation at LVenture Group.

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More info about contents and on how to apply for the Digital & Entrepreneurship in Sports course are available on the website dedicated to the project: https://www.digitalinsportstraining.com/.

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Zimpler introduces ID+: A next-gen identification layer for digital payments

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Zimpler introduces ID+: A next-gen identification layer for digital payments
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Zimpler, a leading Swedish company in Pay-by-bank solutions, today announced the launch of Zimpler ID+, a new identity layer designed to simplify compliance and accelerate user conversion within digital payment environments. By embedding biometric identification and regulatory checks directly into the first user interaction, Zimpler ID+ reduces friction in sectors with complex onboarding requirements.

“Zimpler ID+ gives our partners a direct path to compliance and conversion – cutting onboarding time, reducing drop-offs, and removing the need to build identity infrastructure in-house,” said Tobias Gunnesson, Chief Product Officer at Zimpler.

“While most verification flows still rely solely on deposit-based triggers or cookie tracking, we’re the first to enable verification at the point of entry – meeting compliance head-on and delivering a better user experience from the start.”

Purpose-built for highly regulated digital environments

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Zimpler ID+ serves industries where compliance is critical and abandonment rates are costly, such as iGaming and financial services. It ensures users are verified from the start, without requiring deposits or post-registration identity checks.

Key features include:

  • Quick onboarding: Verification and collection of KYC data takes place at the first point of contact, not only at the point of payment
  • Seamless return user experience: Returning users can identify with biometric technology and are recognized with the help of cookies
  • Works even without cookies: If cookies are unavailable, the user can easily identify themselves using a passkey
  • Built-in compliance: Regulatory assurance at every step of the customer journey

By functioning as a unified identity layer from sign-up through repeat visits, Zimpler ID+ helps businesses minimize onboarding churn and maximize regulatory confidence.

Solving identification friction at scale

The launch of Zimpler ID+ comes as businesses across Europe face rising pressure to improve digital onboarding while maintaining regulatory standards. National ID systems remain foundational – but they weren’t built to optimize every business touchpoint.

Zimpler ID+ complements these systems by offering operators a plug-in layer of biometric identification and gathering of KYC information tailored to business needs. It removes the need for deposit triggers, repeated logins, or re-verification after a device change.

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“With Zimpler ID+, we’re introducing a flexible approach that gives businesses more control over identity flows – without compromising security or relying solely on external systems” said Gunnesson.

Product availability

Zimpler ID+ is now available as a value-added service to select partners in Finland, with more markets to be added in the future.

By embedding advanced onboarding capabilities directly into its existing infrastructure, Zimpler expects ID+ to strengthen customer retention and enhance platform value across regulated sectors for years to come.

The post Zimpler introduces ID+: A next-gen identification layer for digital payments appeared first on European Gaming Industry News.

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Gaming Americas Weekly Roundup – June 30-July 6

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

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The Alcohol and Gaming Commission of Ontario has issued monetary penalties totaling $350,000 against Great Canadian Casino Resort Toronto for multiple violations of provincial gaming standards. The penalties follow an impromptu after-party that was permitted to take place in the pre-dawn hours directly on the casino’s gaming floor. On September 27, 2024, an electronic dance music event attended by thousands of people was hosted in the theatre adjacent to the casino at Great Canadian Casino Resort Toronto. The event was marked by widespread intoxication, disorderly behaviour and numerous criminal and medical incidents – both inside and outside the venue – including alleged assaults, drug overdoses and acts of public indecency. Although paid duty officers were present, additional police and emergency services were required to manage the situation.

International Game Technology PLC, doing business as Brightstar Lottery, announced that Michelle Carney, Brightstar’s Vice President of Global Lottery Marketing, will be inducted into the Lottery Industry Hall of Fame as a member of the Class of 2025. The induction ceremony will take place this September at an industry event in Ontario, Canada hosted by the Public Gaming Research Institute (PGRI) in conjunction with the North American Association of State and Provincial Lotteries (NASPL). In her current role, Carney is responsible for the development of marketing and communications strategies that support growth for Brightstar’s Global Lottery business, including lottery product marketing, trade shows and events, thought leadership communications and B2C marketing campaign materials to support customer launches of new game content.

Partnerships

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International Game Technology PLC announced that its subsidiary, IGT Canada Solutions ULC (IGT), signed an eight-year agreement with Atlantic Lottery to supply its IntelligenEVO video lottery central system technology across Atlantic Canada. The agreement includes the option for multiple extensions and positions the Atlantic Lottery to become the first World Lottery Association (WLA)-affiliated lottery operator to deploy IGT’s next-generation central management system in a game-to-system (G2S) distributed market. With peak system security, network availability and responsible gaming functionalities, IntelligenEVO is a reliable, scalable solution that can meet the needs of today and in the future. The solution will accelerate time-to-market and enables the Atlantic Lottery to benefit from the system’s suite of player-focused functionality. The technology’s G2S and open API design optimises data collection and delivery and will enable Atlantic Lottery to customise their programme for evolving player needs.

EDGE Boost by EDGE Markets, a financial platform for smart bettors and gamblers, has partnered with World Series of Poker, the premier series of worldwide poker tournaments. The EDGE Boost debit card is now the preferred payment method for WSOP, offering ease of payment, safety and several exclusive on-site perks for tournament players. In past tournaments, WSOP players were limited to $10,000 per transaction and had to complete a lengthy approval process, often resulting in frequent cash deposits. Now, those using the EDGE Boost card through PayPal checkout can bypass traditional credit card verification. They can also make entries up to $250,000, which eliminates the need to carry large sums of cash at the event and increases security measures.

The post Gaming Americas Weekly Roundup – June 30-July 6 appeared first on European Gaming Industry News.

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7777 gaming gains certification for Italian iGaming market

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7777 gaming is proud to announce that it has successfully obtained the required certification to offer its iGaming content in Italy, marking a significant step forward in the company’s continued expansion across regulated European markets.

This milestone underlines 7777 gaming’s strategic vision of building a global presence through compliance, innovation, and strong partnerships. The Italian market, known for its mature regulatory framework and discerning player base, presents an ideal environment for the company’s next-generation games to thrive.

Italy is an essential milestone in our international roadmap. With certification secured and partnerships already signed with well-established local companies, we’re bringing our fresh and distinctive portfolio to one of Europe’s most mature gaming markets,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “We’re excited to build on these strong collaborations and deliver gaming experiences that truly stand out.”

The certified game package for the Italian market showcases 7777 gaming’s signature diversity in format, theme, and gameplay innovation. It includes a robust lineup of slot games, such as Crazy 100 Bucks, Cash 100, Thracian Treasures, and Vault Looter – titles built to deliver consistent performance and broad appeal. The portfolio also features instant win games like Sea of Treasures and Bloody Stakes & Riches, offering fast-paced mechanics. Additionally, 7777 gaming introduces its distinctive Innovative” – a category reserved for titles that push creative and technical boundaries. Among them, Devil’s Deal Soul for Sale stands out with its unique storytelling, visual style, and experimental gameplay, reflecting the company’s bold approach to modern iGaming entertainment.

All games are designed with a strong focus on player engagement, featuring popular functionalities such as multipliers, bonus rounds, free spins, gamble features, expanding reels, and buy bonus options.

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With this new certification, Italy becomes the 14th consecutive market in 7777 gaming’s global expansion. Over the past three years, the company has extended its reach worldwide, establishing a presence across diverse regions and regulated markets. Since the beginning of 2025 alone, 7777 gaming has secured entry into Peru, Brazil, Colombia, Croatia, and Italy underlining its commitment to growth and trusted partnerships. The team remains dedicated to bringing high-performing, regulation-ready content that resonates with players and operators everywhere.

About 7777 gaming:

7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.

The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.

7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.

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Contact us:

[email protected]

https://www.7777gaming.com

Social Media:

LinkedIn

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The post 7777 gaming gains certification for Italian iGaming market appeared first on European Gaming Industry News.

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