SIS extends greyhound reach with Flutter Group’s Sportsbet

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has reached an agreement with Sportsbet to deliver its portfolio of UK and Irish greyhound content to Australia’s biggest online bookmaker.

Flutter Group-owned Sportsbet will significantly strengthen its digital platforms with SIS’s leading UK and Irish greyhound racing, which will also be shown on Tabcorp’s (TAB) SKY Racing network in the TAB app, in venues and homes throughout Australia.

The operator’s new greyhound offering will consist of up to 53 meetings per week from British tracks including Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore, Romford, and Towcester as well as Irish action from Cork, Kilkenny, Limerick, Mullingar, Tralee, Waterford and Youghal.

SIS’s agreement with Sportsbet, Australia’s largest sportsbook operator, will further extend the reach of UK and Irish greyhound racing to even more bettors internationally than ever before.

This latest move follows the recent agreement between SIS and Racecourse Media Group (RMG), to deliver British and Irish horse racing to Sportsbet as part of a new multi-year streaming and marketing content deal.

Helen Ridley, Head of Group Account Management at SIS, said: “Delivering our industry-leading portfolio of UK and Irish greyhound action to Sportsbet is the perfect way to follow up on our recent horse racing deal with the leading Australian operator.

“Sportsbet have significantly boosted their racing offering by adding our first-class greyhound racing, which continues to deliver strong revenues for bookmakers across the globe. We are delighted to have extended our partnership with Sportsbet and look forward to working with them.”

Paul Bittar, of Sportsbet, said: “We are continually looking at expanding our international racing offering, so are thrilled to partner with SIS and deliver quality UK and Irish greyhounds. With SIS’s experience in the distribution of top-quality live pictures and data of these greyhound meetings, we are in a strong position to deliver exciting new betting experiences for our customers and increase engagement levels.”