eSports
Fnatic Announces Multi-Year Partnership with Jack Link’s To Power Gamers Through Their Grind
Leading esports organisation Fnatic, today announced a multi-year partnership with Jack Link’s, a global leader in branded protein snacking and the world’s largest meat snacks manufacturer.
After a successful activation in 2019, Fnatic and Jack Link’s EMEA have teamed up again to enable gamers across Europe to power through their grind without compromising taste or nutrition. By having access to Fnatic’s massive network of fans and players, this partnership will allow Jack Link’s to expand its reach across EMEA and establish the brand as the primary protein snack for gamers.
Fnatic and Jack Link’s will work together to give gamers, whether beginners or competing on the world stage, the tools they need to achieve their personal goals. From providing plenty of the high protein Jack Link’s products, through to the development of content, in-game activations, online and physical tools as well as story-telling from the pros, every aspect of this partnership will be centred around enabling gamers to power through their grind.
Selecting Jack Link’s as Fnatic’s first global snack partner represents the company’s continued commitment to maximising and enhancing esports performance, while prioritising the health and wellbeing of its players. The Jack Link’s logo will be featured across the right sleeve of all Fnatic team jerseys immediately, and across the right sleeve of the retail jersey from May.
“In fast-paced online competition, gamers need a consumable respite that gives them the energy to get through their grind,” said Neil Walker, Partnerships Manager at Fnatic. “At Fnatic, we have a performance-first philosophy to ensure gamers are always playing at their best. All of Jack Link’s snacks are made with 100% beef, are high in protein and have less than 80 kcal per serving.”
Gamers have a reputation for snacking on sugary, greasy food that lacked nutrition which often results in an adverse impact on their performance. This collaboration unlocks gamers’ full potential by providing them with the quality, protein-rich fuel needed to power through intense gaming sessions, and play to their maximum potential.
“When it comes to nutrition, we are actively encouraging our players to eat in a way that will improve their performance in competitive games,” said Jens Hofer, Performance Director at Fnatic. “Providing them with snacks is extremely important, especially considering how long and intense gaming can be. A high protein, no-nonsense type of snack like Jack Link’s is the best option for us.”
Jan Pieter Schretlen, Managing Director Jack Link’s EMEA, said that snacking while gaming is an exciting area for the brand. “Our products are the perfect snack, no matter if at home or on the go, at work or during leisure time activities such as gaming. Beef Jerky is a natural source of protein, giving lasting energy and hence supports endurance.” He continued in saying, “we want to be a true partner, supporting gamers on all levels and building relationships both in competitive as well as amateur gaming.”
Hero Esports, an industry leader and the largest esports company in Asia, has announced its championship venues for the Asian Champions League (ACL) Grand Finals 2025 taking place May 16-18 in Shanghai. The landmark event will transform three of the city’s most iconic venues into battlegrounds for nine premier esports titles, cementing Shanghai’s status as the global esports capital.
The tournament is expected to attract 80,000+ live attendees across three venues, with global broadcasts reaching millions via Twitch, YouTube and TikTok. Participating teams will be competing for a total prize pool of $2 million. Selected ACL winners will earn direct entry to the Esports World Cup in Riyadh, Saudi Arabia—the largest esports event in history due to take place from July to August.
“Shanghai’s selection as our host city reflects its unmatched esports infrastructure and passionate community. By combining elite competition with DreamHack’s festival energy, we’re creating a new blueprint for global esports events,” said Jonny Wang, CEO of ACL.
“This is Hero Esports’ most ambitious project to date. The ACL bridges Asian talents with the world stage while delivering unforgettable fan experiences through cutting-edge production,” said Danny Tang, Co-Founder & CEO of Hero Esports.
The post Hero Esports Announces Venues for ACL Grand Finals 2025 appeared first on European Gaming Industry News.
PandaScore, the award-winning provider of esports data, odds and betting products, has rolled out an exciting player performance and skill rating system for League of Legends.
PandaSkill has been developed by PandaScore’s data science team and aims to uplift performance analysis and product performance.
It is a machine learning model that measures individual player skill in a way that more accurately compares every player, accounting for their respective roles and, crucially, measures the skill of players relative to the strength of every player across the world.
Each in-game role is modelled independently, ensuring a fair comparison between them. Then, using these performance scores, PandaSkill updates the player skill ratings using the Bayesian framework OpenSkill in a free-for-all setting
In this setting, skill ratings are updated solely based on performance scores rather than game outcomes, highlighting individual contributions.
PandaSkill has been developed as an open-source resource that can be used for the betterment of the wider industry.
It can be deployed across websites, apps or within the context of an esports publication and can be used by fans and bettors to compare players, teams and performances over time to guide their wagers, adding more interest and value to the community.
As well as adding value to PandaScore’s operators and their players, the provider is also using it to improve its offering.
PandaSkill is supporting the provider’s core esports betting services, especially its popular Player Props and BetBuilder as it helps to increase the accuracy of its odds by bringing them closer to true probability, as well as informing its traders as to how the probabilities are being created.
Oliver Niner, Head of B2B at PandaScore, said: “The idea for PandaSkill was borne out of a culture of understanding games at an intrinsic, data-driven level, what drives wins and what constitutes good or bad performance.
“Esports fans a bettors share a similar interest in data-driven performance, whether that be their personal ratings and rankings in the games they play or the latest stats for the best pro players in the world.
“PandaSkill takes this to the next level, helping inform public discussion, culture building and broadcast commentary, as well as helping players make smarter bets while also allowing us to improve the products and services we offer to operators.
“This makes PandaSkill an important product in our suite. It also stands as a testament to our commitment to be at the cutting edge of esports and esports betting.”
The post PandaScore drops PandaSkill for League of Legends appeared first on European Gaming Industry News.
eSports
Esports World Cup Foundation Confirms Full Game Lineup, Schedule, and Club Championship Rules for EWC 2025
200 Clubs, 2,000 players, 25 tournaments across 24 games, and a $70M+ prize pool set the stage for the largest celebration of competitive excellence and esports fandom
The Esports World Cup Foundation (EWCF) has finalized the full lineup of games, tournament schedule and Club Championship rules for the Esports World Cup 2025 (EWC), the world’s largest esports event, set to return to Riyadh, Saudi Arabia, from July 7 through August 24. This summer, over 2,000 elite players and 200 top Clubs from more than 100 countries will battle across 25 tournaments in 24 games, for a record-breaking $70+ million life-changing prize pool, the largest in esports history.
The Esports World Cup 2025 will once again unite gaming and esports communities for a global competition that will crown the next Esports World Cup Club Champion, while elevating esports as a global sport and driving long-term growth for the entire ecosystem.
The confirmed EWC 2025 game lineup will include iconic esports titles spanning fan-favorite shooters, battle royales, MOBAs, fighting games, and chess. New additions — CROSSFIRE, FATAL FURY: City of the Wolves, chess and VALORANT — join the prestigious lineup of returning titles, making this the most diverse and competitive EWC yet.
With the schedule locked, the stage is set for seven weeks of world-class competition. The initial wave of tickets are now on sale, and the countdown is on for the biggest celebration of esports, kicking off with the EWC Festival on July 7. Below is the schedule for each EWC tournament.
Week 1 (July 8–13):
VALORANT featured at 2025 Esports World Cup (July 8-13), Apex Legends at 2025 Esports World Cup 10–13), FATAL FURY: City of the Wolves at 2025 Esports World Cup (July 10–12), Rennsport at 2025 Esports World Cup (July 8–11), Dota 2 at 2025 Esports World Cup – Week 1 (July 8-13)
Week 2 (July 15–20):
League of Legends featured at 2025 Esports World Cup (July 16–20), Free Fire at 2025 Esports World Cup (July 16–20), Dota 2 at 2025 Esports World Cup – Week 2 (July 17–19), Mobile Legends: Bang Bang Women’s Invitational at 2025 Esports World Cup (July 15–19), Honor of Kings World Cup at 2025 Esports World Cup – Week 1 (July 15–20)
Week 3 (July 22–27):
Call of Duty: Black Ops 6 at 2025 Esports World Cup (July 24–27), PUBG MOBILE World Cup at 2025 Esports World Cup – Week 1 (July 25-27), Honor of Kings World Cup at 2025 Esports World Cup – Week 2 (July 23-26), StarCraft II at 2025 Esports World Cup (July 22–25), Mobile Legends: Bang Bang Mid Season Cup at 2025 Esports World Cup – Week 1 (July 23–27)
Week 4 (July 29–August 3):
Overwatch Champions Series: MidSeason Championship at 2025 Esports World Cup (July 31–August 3), PUBG MOBILE World Cup at 2025 Esports World Cup – Week 2 (July 29-30 / August 1–3), Mobile Legends: Bang Bang Mid Season Cup at 2025 Esports World Cup – Week 2 (July 30–August 2), Chess at EWC 25 (July 29–August 1)
Week 5 (August 7–10):
EA SPORTS FC 25 at 2025 Esports World Cup (August 7–10), Call of Duty: Warzone at 2025 Esports World Cup (August 6–9), TOM CLANCY’S RAINBOW SIX SIEGE X at 2025 Esports World Cup (August 7–9)
Week 6 (August 11–17):
Rocket League featured at 2025 Esports World Cup (August 14–17), PUBG: BATTLEGROUNDS at 2025 Esports World Cup (August 12–16), TEKKEN 8 at 2025 Esports World Cup (August 13–16), Teamfight Tactics featured at 2025 Esports World Cup (August 14–15)
Week 7 (August 19–24):
Counter-Strike 2 at 2025 Esports World Cup (August 21–24), Street Fighter 6 at 2025 Esports World Cup (August 20–23), CROSSFIRE at 2025 Esports World Cup (August 19–23)
EWC 2025 will unfold across four dedicated arenas, each spotlighting one game at a time to deliver the best fan experience. Select titles will host Last Chance Qualifiers in the Festival zone — giving players one final shot at advancing to the main stage.
The Esports World Cup has introduced a refined tournament schedule to enhance viewership across its expanded lineup. Finals will now take place on Fridays, Saturdays, and Sundays – reducing overlap and ensuring dedicated coverage for each title. Tickets for EWC 2025 are now available to purchase at esportsworldcup.com.
The total $70+ million prize pool is allocated across the Club Championship, Game Championships, MVP Awards, and EWC Qualifiers. Out of this, $27 million is dedicated to the EWC Club Championship — an innovative cross-game format that rewards the top 16 Clubs for their performance across multiple titles, with $7 million reserved for the 2025 champion. Game Championships will feature their own prize pools, totaling over $38 million combined, while standout players will compete for a share of the $450,000 MVP Award pool.
Open to all participating organizations, the Club Championship awards points for top-eight finishes across tournaments. To claim the title, Clubs must secure at least two top-eight placements and win at least one tournament. New for 2025, joint ventures — collaborations between two distinct organizations on a specific roster — will be ineligible for points, with Clubs required to compete under one aligned name throughout the EWC to qualify. The Club that shows both consistency and competitive excellence across the entire EWC calendar, will be crowned the Esports World Cup Club Champion at the EWC 2025 closing ceremony on August 24, 2025.
At EWC 2024, Team Falcons dominated with 5,665 points and three tournament wins to claim the $7 million Club Championship. Team Liquid and Team BDS followed in second and third, with 2,545 and 2,000 points respectively. The top 10 also featured some of the biggest names in global esports: Gaimin Gladiators, T1, Virtus.pro, Team Vitality, Twisted Minds, Gen.G, and LOUD — all delivering standout performances across multiple titles, setting the stage for EWC 2025.
The post Esports World Cup Foundation Confirms Full Game Lineup, Schedule, and Club Championship Rules for EWC 2025 appeared first on European Gaming Industry News.
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