Canada
FanDuel Group Announces Exclusive Multi-Year Partnership with Charles Barkley
FanDuel Group announced an exclusive content deal with Sports Emmy Award-winning analyst and Naismith Memorial Basketball Hall of Famer Charles Barkley.
This new partnership designates FanDuel as Barkley’s exclusive sports betting and daily fantasy sports partner. Additionally, Barkley will serve as the company’s brand ambassador and spokesperson and will appear in FanDuel advertising and Turner Sports promotions featuring FanDuel’s free to play contests. Barkley will also provide unique content for FanDuel Group’s social media channels and make guest appearances on FanDuel Group affiliated podcasts and television programs as part of the agreement.
“The Inside the NBA crew and I really enjoyed working with FanDuel during last season’s playoffs and I’m grateful to now be their brand ambassador,” said Barkley. “FanDuel helps our show be more informative and interactive, and they do it in a way that any knucklehead could understand. So even if your team is down by 20 in the fourth quarter, with FanDuel you’ll have a reason to keep watching.”
In July, FanDuel Group became the exclusive sports betting provider for Turner Sports’ NBA programming and Bleacher Report NBA content and Charles Barkley took the time to educate his co-hosts on Inside the NBA, along with millions of viewers, on the ins and outs of sports betting. One of the highlights of each broadcast since the integration of FanDuel Sportsbook odds, was the “Charles Barkley Guarantee.” These entertaining segments became popular on social media and will continue to be a big part of this partnership.
“Charles has been with the Turner Sports family for more than 20 years, bringing his unique flair, personality and predictions to our NBA on TNT telecasts,” said Will Funk, Executive Vice President, Sports Partnerships and Branded Content, Turner Sports. “We look forward to featuring him in engaging FanDuel brand integrations on Turner Sports’ and Bleacher Report’s NBA programming.”
‘Tis the season and the start of the NBA season, so it’s time to celebrate Christmas Week Tipoff with a special $30 million holiday delivery from “Jolly Ol’ Saint Chuck” in the form of free bets, credits and prizes for FanDuel Customers. Among the gifts that “Saint Chuck” will deliver under the tree to sports fans this holiday season are:
● A risk free bet or site credit for all sportsbook customers valid for use on 12/22 and 12/23
● A free entry for all FanDuel daily fantasy customers into an NBA daily fantasy contest between 12/22-12/25.
● Special “Barkley Boosts” on odds at the FanDuel Sportsbook for NBA Tip-Off and Christmas Day NBA games that will pay out even larger winnings to customers.
● In honor of Barkley’s retired number 34, FanDuel Group will donate 340,000 meals to Feeding America, the nation’s largest domestic hunger-relief organization. The Feeding America network of food banks and partner food pantries and meal programs serve every community in the United States.
“Charles Barkley is an American sports icon, a television legend and gaming royalty, so he’s the perfect person to ring in the holidays for our customers,” said Mike Raffensperger, Chief Marketing Officer of FanDuel Group. “For the next few years, we look forward to amplifying his voice and adding Barkley’s one of a kind personality will continue to differentiate FanDuel and make sports betting fun for everyone.”
Barkley is the newest member of FanDuel’s roster of exclusive sports betting talent and influencers headlined by Pat McAfee and the PMI Team, in addition to World Wide Wob, Cousin Sal, and JJ Zachariason. FanDuel has also formed exclusive sports betting partnerships with blue chip media companies like Turner Sports, Bleacher Report, The Ringer, SportsGrid, Entercom and Minute Media. This is all in addition to FanDuel’s own sports betting and daily fantasy content offerings that includes numberFire, The Duel, an extensive podcast network with a total of seven podcasts, and More Ways to Win on TVG.
Turner Sports will officially tip off the 2020-21 NBA regular season with an Opening Night doubleheader, Tuesday, Dec. 22 on TNT: the Golden State Warriors will take on the Brooklyn Nets at 7 p.m. ET, and the LA Clippers will face the defending NBA Champion Los Angeles Lakers at 10 p.m. Along with expansive portfolio-wide content on Bleacher Report, House of Highlights and social media channels, TNT will host a special two-hour pregame show with the Sports Emmy Award-winning studio team of Ernie Johnson, Barkley, Shaquille O’Neal and Kenny Smith, beginning at 5 p.m.
About FanDuel Group
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, and TVG. FanDuel Group has a presence across all 50 states and 8.5 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland. FanDuel Group is a subsidiary of Flutter Entertainment plc, the world’s largest sports betting and gaming operator with a portfolio of globally recognized brands and a constituent of the FTSE 100 index of the London Stock Exchange.
Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.
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