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Adverty partners with InMobi, further strengthening in-game advertising’s programmatic reach
Leading in-game ad platform announces partnership with mobile-first exchange to enable more advertisers to leverage market-leading programmatic offering
Adverty, the leading in-game platform for advertisers, agencies and content creators, announces partnership with global mobile-first advertising technology company InMobi to enable more advertisers to leverage market-leading programmatic in-game offering. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.
Adverty, the leading in-game platform for advertisers, agencies and content creators, has announced a partnership with global ad exchange, InMobi, in order to increase its programmatic reach for brands and advertisers looking to enter the increasingly important world of gaming.
Adverty delivers unobtrusive advertising which connects brands and audiences through its revolutionary and patented technology built specifically for gaming, while InMobi’s industry leading mobile marketing technology is connected to every relevant programmatic DSP allowing advertisers and publishers to engage consumers through contextual mobile advertising. The partnership will allow its buy-side clients to access innovative formats in mobile games at scale within Adverty’s platform. The partnership is set to launch during Q1 2021, once the technical integration of platforms has been completed.
”There is significant demand for Adverty’s seamless in-game inventory at scale and this development enables our team to bring it to a wider range of brands and agencies,” says Niklas Bakos, CEO of Adverty. “Advertisers are certainly waking up to the untapped potential of this burgeoning media channel.”
Earlier this year, Adverty launched a world-first In-Menu offerings.
“As the leading global independent advertising platform across mobile apps, mobile websites and connected TV, InMobi has enabled the world’s biggest brand advertisers to connect with audiences through the apps they use everyday,” said David Di Angelo, VP of Marketplace Development at InMobi. “With this new partnership with Adverty, InMobi is able to provide even more opportunities for brands to effectively reach and engage with premium gaming audiences through non-intrusive in-game ads that blend seamlessly into the gaming experience.”
Industry figures are increasingly recognising gaming’s importance as one of the most significant entertainment media channels. The latest figures from games analytics provider, NewZoo, show that the global gaming market currently comprises some 2.7 billion users, valued at USD 160 billion – and it is expected to reach 3.1 billion users and a value of over USD 200 billion by 2023.
There is therefore a huge opportunity for forward-thinking brands to leverage this market with programmatic advertising – mindful of the fact that programmatic ad transactions now make up 84.5% of the digital display ad market, with a total estimated spend of $80 billion in the US alone next year, according to eMarketer.
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Konami Promotes Tom Jingoli to President and COO

Konami Gaming has announced the promotion of Tom Jingoli to President & Chief Operating Officer, as well as Managing Director of its overseas subsidiary Konami Australia Pty Ltd.
For more than 20 years, Tom Jingoli has served Konami with strategic leadership across a variety of areas, including compliance, sales, marketing, customer service and more. Concurrent to this announcement, Konami marked the appointment of Steve Sutherland as Corporate Officer for parent company KONAMI GROUP CORPORATION, where he now serves in addition to carrying on his role as Chief Executive Officer of Konami Gaming Inc.
“Considering Tom Jingoli’s exceptional industry tenure, commitment, vision, and impact, it is especially rewarding to announce this leadership change within the organization. As President of Konami Gaming and Managing Director of Konami Australia, Jingoli will continue the organizations’ business growth, market expansion, and positive momentum on a global scale,” said Steve Sutherland, chief executive officer at Konami Gaming.
As President & COO of Konami Gaming, Tom Jingoli is responsible for successful daily operations, execution and partnership throughout the business, to ensure company results. All internal departments and divisions are under his direct report, spanning seven locations across five continents. This supervision extends to his role as Managing Director of Konami Australia. In his role as Chief Executive Officer of Konami Gaming, Steve Sutherland continues to oversee all aspects of the global organisation and its divisions to achieve long-range goals. Steve Sutherland and Tom Jingoli are both long-time members on Konami Gaming’s Board of Directors.
The post Konami Promotes Tom Jingoli to President and COO appeared first on European Gaming Industry News.
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MGA Signs MoU with MFSA

The Malta Gaming Authority (MGA) had signed a Memorandum of Understanding (MoU) with the Malta Financial Services Authority (MFSA) to enhance the collaboration and reinforcing the long-standing relationship between the two regulatory bodies.
This agreement complements an existing multi-party MoU between the Sanctions Monitoring Board (SMB), the Financial Intelligence Analysis Unit (FIAU), the MFSA and the MGA, which remains in force and governs cooperation in areas related to anti-money laundering, the financing of terrorism and the proliferation of weapons of mass destruction.
While the multi-party MoU continues to provide a robust basis for coordination in these specific areas, the MGA and the MFSA identified the need for a separate bilateral agreement to govern their broader relationship. The newly signed MoU sets out a structure for closer cooperation in areas of mutual regulatory interest, with the aim of supporting each authority in the effective discharge of its respective functions.
In addition, the MoU includes provisions relating to training and education, with the aim of equipping both authorities with the necessary skills and knowledge in areas where there may be regulatory overlap. This commitment to capacity building is intended to strengthen institutional competencies and support the overall effectiveness of the respective regulatory frameworks.
MGA CEO Charles Mizzi said: “This agreement marks another step forward in our commitment to strengthening inter-agency collaboration. The relationship between the MGA and the MFSA is an important one, and through this MoU we are not only enhancing the exchange of information but also fostering a shared commitment to high regulatory standards and professional development.”
MFSA CEO Kenneth Farrugia said: “The MoU that the MFSA entered into with the MGA is a reflection of our commitment and dedicated efforts to strengthen ties with other local authorities, as we continue to recognise the value of inter-institutional collaboration. This agreement enhances our mutual cooperation on due diligence and enforcement, which is essential in view of the similar players in the respective industries that we regulate and serve. The MoU itself goes beyond the exchange of good practice and intelligence, as it also focuses on the upskilling of our supervisors who are instrumental to the daily operations of both authorities.”
The post MGA Signs MoU with MFSA appeared first on European Gaming Industry News.
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MGA Publishes its Capital Requirements Policy

The Malta Gaming Authority (MGA) has published its Capital Requirements Policy, which serves as a foundation for reinforcing the financial soundness of entities holding a licence issued by the MGA to offer a remote gaming service and/or a critical gaming supply.
The primary objective of this Policy is to safeguard the integrity and financial sustainability of the gaming industry by ensuring that sufficient capital resources are available to support licensees’ continued operation and growth. This reflects the MGA’s long-standing commitment to promoting a resilient and sustainable gaming industry, in line with its regulatory objectives.
The Policy has been shaped by an extensive consultation process and has been formally notified to the EU’s Technical Regulation Information System (TRIS), in accordance with Directive (EU) 2015/1535. The consultation process was instrumental in refining the Policy to ensure it strikes a balance between the MGA’s objective of enhancing sector-wide financial stability and the practical considerations of licensees’ business operations.
In addition to existing minimum nominal share capital requirements, the Policy now introduces a requirement for licensees to maintain a Positive Equity Position. The new requirement to restore a Negative Equity Position will serve as an objective early warning mechanism, enabling the MGA to ensure that licensees remedy the situation at an early stage.
This new framework will enhance the Authority’s ability to proactively address potential financial instability, and to monitor and resolve issues of non-compliance more effectively.
The post MGA Publishes its Capital Requirements Policy appeared first on European Gaming Industry News.
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