Asia
Google Play Best of 2020 Awards’ declares World Cricket Championship 3 as winner
Prior to this, the WCC franchise has been featured in Google Editor’s Choice and Google’s Best of Games
World Cricket Championship 3 (WCC 3), the third edition of the award winning cricket gaming franchise, by Next Wave Multimedia Pvt. Ltd., a subsidiary of Nazara Technologies Ltd., today won the ‘Google Play Best of 2020 award’ in the ‘Users’ Choice’ category. Earlier this year, the second edition, WCC 2, won the AatmaNirbhar Bharat App Innovation Challenge conducted by the Government of India.
The ‘Google Play Best of 2020 Awards’ are bestowed upon the most voted apps in different categories on the Google Play Store. The voting process took place on Google Play Store between 10 to 23 November this year with WCC3 being declared a winner on 30 November, 2020.
The WCC franchise crossed 143+ million downloads globally since its inception. As live cricket came to a grinding halt during the pandemic, this ‘Made in India’ game franchise gave players a taste of the sport and got more than 22 million downloads between February and August, 2020. Alongside this, it also recently witnessed more than 100% growth in-app purchases between February to November 2020.
Commenting on the victory, Next Wave Multimedia Pvt. Ltd.’s Co-founder and CEO P.R. Rajendran said, “We are absolutely elated by this recognition and would like to credit the fans of WCC for this feat! Being a fan driven game, we plan to continue to innovate and usher more features and engage even more players. WCC is the longest running mobile cricket gaming franchise from India and we’re thrilled that the recently launched third edition of the game was the only cricket game to make it to the top 10 list of nominations in this category, this year. This award is dedicated to all the WCC fans out there!”
The recently launched third edition of WCC has been infused with a host of innovative and engaging features which aims to provide an immersive gaming experience to the players. The game also includes a comprehensive career mode set across 3 brackets, 25 series, and 400+ matches with a built-in challenging performance decision system which determines your rise in ranks starting from a local club to the national or international level. The much-awaited Women’s Cricket mode which is a tribute to the changing face of women’s cricket across the globe, is also a part of the latest edition.
To add a dash of extra realism, the game has further been polished with simulation of actual cricket, updated gameplay features like brand new controls, animations, real-time motions of athletes and professional cricketers, bilingual commentary by professional cricketers such as Aakash Chopra and Matthew Hayden and much more.
This latest award for the franchise will add to the list of previously garnered awards including Google Editor’s Choice (2016-2020). WCC2 has also been listed as Google’s Best of Games in 2015, 2016 & 2017 and Apple’s Best of Games 2016, 2017 & 2018.
Furthermore, the cricket game has also been featured among the Top 10 Games for Monthly Active Users by the App Annie Report for 3 years in a row (2016-2018) and was also listed under Top 10 games by time spent in Android & IOS by App Annie 2016 report.
The game is available on Google Play and App Store.
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
Asia
EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
Asia
EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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