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Nextwave Multimedia launches World Cricket Championship 3 with slick animation and a host of new features
Now at 143 million downloads post Covid-19 lockdown
The wait is over and the stadium roars again!
Cricket fans have something to cheer for this month as Nextwave Multimedia Pvt. Ltd. which is a subsidiary of Nazara Technologies Ltd., a global gaming and sports media company, has announced the launch of the third installment of its AatmaNirbhar Bharat App Innovation Challenge winning mobile cricket game franchise, World Cricket Championship (WCC) which is currently at 143 million downloads.
So, if you were missing the actual cricket gaming experience, here’s your chance to play!
The game is now available on:
Google Play:
https://play.google.com/store/apps/details?id=com.nextwave.wcc3&hl=en_IN&gl=US
App Store:
https://apps.apple.com/au/app/world-cricket-championship-3/id1514775424
The latest edition is aimed at bringing the ultimate cricket experience for the fans at their fingertips. To bring the feel of the actual cricket stadium, international commentators Aakash Chopra and Matthew Hayden have lent their voices to the game.
Keeping the fans in mind the game has been polished with motion capture sequences, better controls, dynamic difficulty mode, a comprehensive career mode, women’s cricket and much more. The features were carefully curated after feedback from the fans during a 3-phase beta testing which saw over 4 million players taking part in it for 49 minutes daily on an average.
Continuing its dominance over the mobile cricket gaming space, the franchise boasts of 143 million downloads and with the latest version adding to the hype. WCC 3 has realistic graphics and an array of new features for cricket enthusiasts.
Says P.R. Rajendran Nextwave Multimedia Pvt. Ltd., Co-founder and CEO, “We are delighted to launch the much awaited third edition of the game. We got a good response from the fans during the beta phase and we have made sure everything was on point before the launch. The franchise has been successful and we are sure that the third edition with all its features will continue to attract fans as we work on bringing fresh features in the future.”
To add the dash of extra realism, the game has been infused with simulation of actual cricket, updated gameplay features like brand new controls, animations, real-time motions of athletes and professional cricketers, advanced artificial, women’s cricket, a comprehensive career mode with over 400 tournaments, international leagues and much more.
Alongside, the League of Champs is a player bracketing system and dynamically scalable leaderboard in the game that slots players in a way that ensures higher degree of fairness. As players rank up by League Score, they gain higher rewards in a competitive system that manages millions of players. WCC3 uses artificial intelligence (AI) to track a player’s skills and dynamically adjusts difficulty for the player, creating a state of ‘flow’ that ensures players are always adequately challenged while not feeling overpowered. The AI balances aggression with safety based on the targets it needs to hit or chase. It smartly finds gaps in the field, and while bowling as well, it adapts field setups and customizes its deliveries to the user’s batting patterns.
The latest features which come into the game along with the launch are:
Women’s Cricket
As a tribute to the changing face of women’s cricket, WCC3 will feature women’s cricket. This is a new era for women in sports, and breaking all the taboos the emerging popularity of women’s cricket is all set to stir the mobile cricket market.
Player Name Presets
One of the best things about WCC3 is the ability to experience the pure thrills of cricket without stepping onto a pitch or into a stadium! Now users can simulate country teams with regional name flavours for all their favourite teams. No more tedious editing is needed every time you want to play as Australia instead of India. With Name Presets you’ll get access to regional squads that are mapped to your own in terms of performance and abilities. Have a few favourites in mind? Naturally you can also further customize these as you wish.
Hot Events
Much as we’d love to influence the outcomes of real matches, for most of us it’s restricted to watching and cheering on your favourite side. Not anymore. Hot Events are an exciting game mode, a live op that accurately simulates a match that has just concluded. Think you can make better decisions than the losing skipper? Now you can. Replay the events of the match and take your chosen side to victory!
World Tour
With all the lockdowns and travel restrictions, it’s hard to stay connected with the real world in a physical way. But through cricket you can. WCC3’s world tour puts you on a whirlwind path to glory by having you face off against the toughest cricketing countries on a play tour where you call the shots. Victors are rewarded with legendary kits and other goodies to further bolster their team strengths for the next outing.
Ashes to Ashes Series
Our take on an iconic series has made its way to WCC3. A true test of mettle for the cricket fan, play as your favourite side and battle it out in a time-honoured cricketing hallmark that has retained its popularity since inception. Victory here also comes with its own sweet rewards.
The game also features special features like international leagues, career mode and more which aims at giving the players a wholesome cricket experience, all in one title.
This summer, the iconic iGB Live lands in London for the first time — bringing together over 15,000 iGaming professionals from around the world. On July 2–3, 22Bet Partners will join the action at stand K60 in ExCeL London, ready to serve bold partnerships, fresh ideas, and a tennis-themed experience that’s game, set, match.
iGB Live 2025 marks a new chapter as it relocates from Amsterdam to London, raising the stakes for everyone involved. For 22Bet Partners, this is more than a showcase — it’s a statement. The brand is setting the tone with a standout stand themed around tennis, celebrating energy, precision, and competitive spirit.
Visitors to stand K60 can expect:
– A full-on tennis court setup with sleek design and interactive elements
– Signature cocktails and premium branded merch
– Real talk with the 22Bet Partners team: whether you’re looking to scale an existing collab or launch something new, they’re available
– A dynamic quest from Lucky Media — complete challenges at the 22Bet stand and you could score the ultimate prize: a ticket to Wimbledon
As a proud partner in the Lucky Media quest, 22Bet Partners invites attendees to bring their A-game — and leave with more than just a handshake.
“We’re thrilled to join iGB Live 2025 in London — an event that brings together the best minds in affiliate marketing. For us, nothing beats face-to-face conversations with our partners. It’s where ideas flow, plans evolve, and momentum builds. Our team is united by a love for what we do and a drive to grow bigger, better, bolder. Expect energy, surprises, and a lot of inspiration at stand K60”, says Yan, CEO of 22Bet Partners
Ready to serve up new wins? Meet 22Bet Partners at stand K60.
Connect with the team, dive into their tennis-themed world, and take your shot at winning a Wimbledon ticket.
The event is a perfect opportunity to see 22Bet Partners’ latest initiatives and partnership opportunities in action.
The post Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams appeared first on European Gaming Industry News.
There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
Reading Time: 3 minutes
Atlaslive, a premier iGaming platform provider, today released a comprehensive analysis of the European gambling market transformation, revealing that the industry’s €123.4 billion revenue base is undergoing unprecedented digital evolution. The analysis, based on latest market intelligence from European Gaming & Betting Association in partnership with H2 Gambling Capital, identifies mobile gaming as the dominant force reshaping player engagement across the continent.
Mobile Revolution Drives Market Transformation
Atlaslive’s analysis reveals that mobile devices now generate 58% of Europe’s online gambling revenue in 2024, with projections indicating this figure will surge to 67% by 2029. This mobile-first transformation represents a fundamental shift in how operators must approach platform development and player acquisition strategies.
“The data unequivocally demonstrates that the future of European gambling is mobile-first,” said Anastasiia Poltavets, CMO at Atlaslive. “Operators who fail to prioritize mobile optimization and user experience will find themselves increasingly marginalized in a market where player expectations have fundamentally evolved.”
Online Gambling Accelerates Toward 45% Market Share
The analysis identifies online gambling as the clear growth engine of the European market, with digital channels expected to command 45% of total gambling revenue by 2029, up from 39% in 2024. This €66.8 billion online market projection represents a 6.9% compound annual growth rate, significantly outpacing the 1.8% growth expected in land-based gambling.
Key growth drivers identified by Atlaslive include:
- Casino games leading digital adoption: €21.5 billion in 2024, growing to €30.8 billion by 2029
- Sports betting momentum: €13.7 billion online revenue with 6.9% annual growth trajectory
- Lottery digital transformation: Strongest growth potential at 7.7% annually, reaching €10.4 billion by 2029
Geographic Disparities Signal Untapped Opportunities
Country-by-country analysis reveals significant market maturity variations across Europe, presenting strategic opportunities for technology providers and operators.
Digital Leaders:
- Sweden: 68.3% online share
- Finland and Denmark: Both at 68.1% online share
- Strong mobile adoption and regulatory frameworks driving digital-first engagement
Growth Markets:
- Italy: Europe’s largest market at €21.0 billion with only 21.7% online penetration
- Germany: €14.4 billion market with 22.6% online share indicating substantial digital expansion potential
- France: €14.0 billion market with significant room for online growth
Strategic Implications for Industry Stakeholders
The Atlaslive analysis identifies several critical success factors for market participants:
For Operators:
- Mobile-native platform architecture becomes non-negotiable
- Omnichannel integration essential for capturing cross-platform player value
- Geographic expansion strategies should prioritize markets with low online penetration
For Technology Providers:
- Platform scalability must accommodate sustained high-growth environments
- Cross-jurisdictional compliance capabilities increasingly valuable
- Mobile-first development methodologies essential for competitive positioning
Market Resilience Demonstrates Industry Maturity
Despite digital transformation, analysis confirms the continued relevance of land-based gambling, which maintains €75.5 billion in 2024 revenue and projects steady 1.8% annual growth. This dual-track evolution demonstrates industry maturity and the enduring appeal of gambling experiences.
“The European gambling market is demonstrating remarkable sophistication in its evolution,” added Anastasiia Poltavets. “Rather than simple digital displacement, we’re witnessing the emergence of a truly integrated ecosystem where online and land-based channels complement and enhance each other.”
To explore the full report, regional breakdowns, and strategic insights for 2025 and beyond, visit: https://atlaslive.tech/blog/the-european-gambling-revolution-euro1234-billion-market-transforms-in-the-digital-age.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive Analysis: European Gambling Market Enters €123.4 Billion Digital-First Era appeared first on European Gaming Industry News.
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