SIS agrees 24/7 Live Betting Channel deal with Georgia’s Betlive

Agreement covers over 30,000 live horse races and 38,000 live greyhound races

SIS (Sports Information Services), the leading multi-channel supplier of betting services, has secured an agreement with Betlive to deliver its 24/7 Live Betting Channel to the leading Georgia operator.

The 24/7 Live Betting Channel will feature a mix of leading horse and greyhound racing, interspersed with market-leading virtual racing, to provide the Georgian operator with profitable short-form content throughout the day across online and retail, with a betting event taking place every 3 minutes.

The company’s live 24/7 service will provide live pictures and data from over 30,000 horse races and 38,000 greyhound races. Premium exclusive live UK and Irish horse racing will be available, with international horse racing from Australia, Dubai, Latin America, and Korea, as well as UK and Irish greyhound racing.

SIS will distribute the channel to Betlive’s retail outlets in Georgia, as well as online, with the deal highlighting the global appeal of racing content in driving betting turnover for operators in emerging territories.

Paul Witten, Commercial Director at SIS, said: “This is an important move for us as we continue to extend our international customer base, and it represents the first time that SIS has partnered with a Georgian operator.

“We are delighted to have secured this agreement with Betlive, whose customers, both online and in-store, will be able to enjoy a betting experience second to none through our 24/7 Live Betting Channel and its unrivalled offering.”

Giorgi Khuroshvili, Head of Sportsbook at Betlive, said: “We are extremely excited to be working with SIS to bring first-rate horse racing, greyhound racing and virtual racing content to bettors in Georgia.

“We are confident that SIS’s 24/7 Live Betting Channel will provide our customers with a premium betting experience, while helping us to increase our revenues thanks to a significant number of new betting opportunities throughout the day.”