Canada
PlayIndiana.com: Sportsbooks take in more than $200 million in September
Indiana sportsbooks used the return of the NFL to launch itself into new territory in September, surpassing $200 million in bets in a single month for the first time, producing record operator revenue, and passing $100 million in combined revenue since launching in September 2019. And in doing so, the Hoosier State shook off the growing challenge from neighboring Illinois in the pecking order for U.S. sports betting markets, according to PlayIndiana analysts.
“Indiana has benefitted from Illinois’ relatively slow launch and its inconsistency with in-person registration requirements, buying Indiana time to continue to capitalize on the Chicago market,” said Jessica Welman, analyst for PlayIndiana.com. “Indiana’s balanced regulatory framework remains attractive to operators, which has kept the market on relatively firm footing, too. Those factors were key in kicking off the football season in record fashion.
Bettors wagered $207.5 million in September, according to official reporting released Friday, shattering Indiana’s previous record of $187.2 million set in February. September’s result is up 489% from the $35.2 million handle the industry posted in September 2019, the first month of legal sports betting in the state.
September’s bets produced $14.3 million in adjusted gross revenue for the state’s operators, up 66.9% from $8.6 million in September 2019 and topping the previous record $12.2 million set in January.
Since launch, sportsbooks have now generated:
$109.4 million in revenue.
$10.4 million in state taxes after injecting $1.4 million in September.
September’s totals should keep Indiana in fourth place nationally, ahead of quickly emerging Illinois, which produced $139.8 million in August, and Colorado, which posted $128.6 million handle in August.
Heavy local interest in September showed off the strengths of Indiana’s market. Football betting was paramount, attracting $48.4 million in bets even with the Big 10 football season postponed, as bettors flocked to bet on the Indianapolis Colts. Basketball betting produced another $34.2 million in bets and baseball chipped in $30.5 million in wagers.
“The strong start to the season by the Colts has undoubtedly spiked interest in football betting,” Welman said. “With Big Ten football planning a return this month, and assuming the Colts remain a contender, sportsbooks are suddenly eyeing a particularly busy fall.”
Online betting generated 83.5%, or $173.2 million, of September’s handle. That is down from 85.1% in August. DraftKings/Ameristar Casino topped the online market again with $89.4 million in bets, up from $73.7 million in August. September’s wagers led to $3.2 million in gross receipts, down from $5.2 million August.
The online market leader was followed by:
FanDuel/Blue Chip Casino ($56.5 million handle, up from $50.1 million; $2.3 million in gross receipts, down from $3.5 million.
BetMGM/Belterra ($13.2 million handle, up from $9.4 million; $1.3 million win, up from $634,599)
BetRivers/French Lick Resort ($6.2 million handle, up from $5 million; $340,387 win, up from $327,687)
PointsBet/Hollywood Lawrenceburg ($6.2 million handle, up from $4.8 million; $281,042 win, up from $274,923)
Caesars/Unibet/Horseshoe Hammond ($1.1 million handle, up from $902,246; -$42,294 win, down from $57,151)
BetAmerica/Rising Star Casino ($88,832 handle, up from $63,494; $13,565, up from -$599 win)
TheScore/Ameristar ($407,678 handle; $44,130 win)
Meanwhile, retail sportsbooks are inching toward normalization, combining for a $34.3 million handle in September, up from $25.1 million in August. Hollywood Lawrenceburg capitalized on the Cincinnati market to remain the top retail book with a $9.9 million handle, up from $6.9 million in August.
Heavy interest still remains in online sportsbooks. PointsBet inked a partnership deal with the Colts in September, and TheScore Bet launched to become the state’s ninth online sportsbook.
“Even with challenges ahead, Indiana’s sports betting industry has the potential for more growth,” said Dustin Gouker, lead analyst for PlayIndiana.com. “The market is still just 13 months old. And many of the advantages that made Indiana an instant success — including strong support of local teams such as the Colts, and easy access to large markets such as Cincinnati and Louisville — will remain for the foreseeable future.”
Online gambling
An even more reliable revenue driver could be on the way, too, after State Sen. Jon Ford (R-Terre Haute) promised a new effort next year to legalize online casino gambling in the state. Depending how the regulatory framework would be structured if and when it passes, it could mean big revenue for the state. In New Jersey, online casinos generated $13.2 million in taxes in August, tripling the $4.5 million generated by online sportsbooks in what was a record month for both.
“Online casino gambling has enormous potential to generate revenue for the state, and its legalization would almost certainly stem any slowdown in sports betting caused by increased competition from Indiana’s neighbors,” Gouker said. “With a maturing online sports betting market, Indiana already has strong infrastructure in place to quickly ramp up. That would put the market on the path of success.”
For more revenue information on Indiana sportsbooks, visit PlayIndiana.com/revenue.
About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.
Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
PENN Entertainment announced that it has launched theScore Casino, a new stand-alone iCasino app in Ontario. The dedicated online casino experience leverages the popular theScore brand, which has been a mainstay in the Ontario market for decades. Now available on Android, iOS, and desktop, customers can login using their existing theScore Bet credentials, allowing for a seamless experience across online gaming platforms.
theScore Casino operates on the same cutting-edge proprietary technology platform as PENN’s online Hollywood Casino, which launched as a standalone product in the US in December. The product was recently ranked by Eilers & Krejcik as the #2 overall iCasino product in the US.
theScore Casino, also available within theScore Bet app, offers a variety of online slots, table games, and live dealer content, including original titles from PENN Game Studios, the company’s in-house game development studio. theScore Casino also includes bespoke live dealer tables and exclusive games such as Blue Jays Blackjack, an original title leveraging theScore Bet’s partnership with the Toronto Blue Jays.
“We’re excited to introduce our dedicated iCasino product in Ontario under the well-known and trusted theScore brand. We’ve built a strong online gaming foothold in the Ontario market and are primed to deliver an even better casino experience with our proven stand-alone app. Our customer-friendly platform features more than 1200 games, dozens of original titles and intuitive game play that distinguishes our product and positions us for even greater success,” said Aaron LaBerge, Chief Technology Officer and Head of Interactive at PENN Entertainment.
The post PENN Entertainment Launches Stand-alone iCasino App, theScore Casino, in Ontario appeared first on Gaming and Gambling Industry in the Americas.
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