Soft2Bet strengthens executive team with Max Portelli hire

Casino and sportsbook platform provider Soft2Bet has hired Max Portelli as its new Chief Financial Officer.

Portelli brings years of experience in accounting and auditing roles, starting his career with KPMG Malta before becoming the Financial Reporting Accountant for the airline of the Maltese islands. Prior to joining Soft2bet, he spent more than five years working as Chief Financial Officer for the payment services provider Entercash.

Soft2Bet’s new CFO boasts proficient skills in management, accounting and payroll, along with an extensive knowledge and understanding of external audits and International Financial Reporting Standards (IFRS).

Portelli will be based in Soft2Bet’s Malta offices as the company prepares to receive further certification from within the EU in addition to its SGA, MGA and Curacao licences.

Commenting on the hire, Soft2Bet CEO Boris Chaikin said: “We are thrilled to name Max Portelli as our new Chief Financial Officer, and have no doubt that he will be a fantastic asset for our company going forward.

“Max’s extensive experience and skills speak for themselves, and on behalf of the entire team I’d like to welcome him warmly into the Soft2Bet family.”

Soft2Bet CFO Max Portelli added: “I’m delighted to be joining Soft2Bet, an acclaimed industry leader with a world class product offering and a strong track-record in regulated territories across the globe.

“With promising commercial opportunities lined up for the near future, as well as the impressive succession of product launches and new market entries announced in recent weeks, it’s an exciting time to be a Soft2Bet employee.”