Industry News
BtoBet’s Alessandro Fried Discusses Aspire Global’s Acquisition of Sportsbook and Tech Company
BtoBet founder Alessandro Fried has discussed about Aspire Global’s acquisition of the sportsbook and tech company and what next awaits the newly expanded iGaming group. Of one thing he is certain… the future looks very bright for the entire group.
News that BtoBet was acquired by iGaming solutions provider Aspire Global took the industry by storm. And rightly so, because through this acquisition we have assisted to the expansion of an already consolidated group which in all its elements is now at the forefront of the industry’s B2B value chain.
But what was the primary reason that led to this acquisition? There are two aspects that were fundamental. Aspire Global was seeking to increase its B2B product offering to their customers, but was missing on one of the industry’s most important verticals, which is sportsbook. It’s one of the most important in terms of market requirements, but also from a revenue generation point of view. From our side we were looking to have a partner that would push us quickly to markets which we were still missing in our global footprint. So all in all this acquisition was the ideal match with both companies finding a mutual balance in each other to achieve their goals.
During the past days it’s not the first time that I have been asked “what is next now for BtoBet”? The company will definitely continue to uphold its identity as a leading brand on the market, maintaining its own organisational chart, and pursuing a strategy that for the past years has characterised it and put it apart from the competition. This means that the relationship with our partners, the way that we deliver our services and assist all operators, will remain unaltered.
Nonetheless, there is no denying that with BtoBet now forming part of this larger group our partners can expect to have major innovative solutions put at their disposal derivating from an increased investment capacity, and at the same time accessing additional content and products that constitute the group’s portfolio.
It is worthy of mention that through this acquisition, the Aspire Global group, and BtoBet directly, will gain a significant market advantage. The group will have an incredible market cover, with BtoBet leading the way in emergent markets such as Africa and Latin America, and Aspire Global playing a leading role in more mature and new markets such as Europe or the US.
This will in itself create new market opportunities, with Aspire Global now being able to offer a holistic iGaming solution in the markets they are currently present and where up until now they were missing the sportsbook solution. All this without mentioning the tangible potential to generate significant growth, with the group providing the possibility to large customers to enter new markets through the use of a very advanced and complete solution in a very short time-to-market.
During the past days one of the primary questions that I posed myself was “in which way will Aspire Global enable BtoBet in becoming a leading sportsbook platform provider?” The quest for this answer took me to what formed an intrinsic part of our goals from the very beginning… global presence and market share. BtoBet has a very strong presence in emerging markets, but in order to reach the next step we had to push our products in markets such as Europe and the US. However, these markets require a significant amount of investment which is countered by a high level of organisational influence in order to gain access to the industry’s larger operators and bookmakers. In this sense Aspire Global was the perfect match for us, with the group offering stability and carrying a lot of clout in the betting and gambling industry on a global level.
Aspire Global’s iGaming (PAM) platform is already certified in the US and other major markets, and this means that BtoBet with its sportsbook product can now gain immediate access to these yet uncharted markets for the company. This is what we ultimately expect from this new chapter… gaining a strong entry to these new regions that still do not offer a lot of technological alternatives comparable to the ones that we offer today, and take the opportunity to bring to market a complete product covering all the elements of the iGaming value chain. Together we will be able to meet the requests and expectations of all operators that intend to work with us in all market scenarios, whether mature or emerging.
At the same time, I firmly assert that BtoBet will keep its growth momentum in Africa and Latin America. We have invested heavily in these markets in the past and our commitment to these strategic markets will remain unaffected. The very strong knowledge that we have cultivated locally during the past years have transformed BtoBet in the perfect gateway for any Tier 1 or larger Tier 2 operators that want to target these continents, and such position will be further bolstered, in the short term.
BtoBet’s acquisition by Aspire Global is testimony of the success and potential that the company keeps in hold. It all boils down to the sheer determination and talent of each and every member that forms part, and has formed part in the past, of this incredible and fast growing company. This new chapter will mark the perfect opportunity for the company to reach new heights, and we all must evaluate this as another step towards achieving a great group result.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Bragg Gaming Group confirmed that it will release its first quarter 2025 financial results prior to the opening of the financial markets on Thursday, May 15, 2025. The release will be followed by a conference call at 8:30 a.m. Eastern Time, hosted by Bragg Chief Executive Officer, Matevž Mazij and Chief Financial Officer, Robbie Bressler, to discuss the Company’s financial results and provide a business update. During the call, management will review a presentation that will be available on the day of the call.
Context Networks Inc, the first programmatic advertising platform engineered for the gaming industry, has announced the rollout of its groundbreaking Deep Intelligence Marketing strategy, redefining how brands engage consumers in bars, taverns and on-premise slot route operations. Leveraging the power of AI-driven data analytics, machine learning and context-aware digital couponing, Context Networks is turning local venues into the next frontier of high-impact retail media. Through its Contextual Promotions Media Network (CPMN), Context is converting digital screens—such as slot machines in bars—into dynamic, smart advertising surfaces. These systems use advanced data signals to deliver highly targeted promotions based on real-time factors like venue type, consumer behaviour, time of day, and even emotional context, moving far beyond traditional static or cyclic Digital Out-of-Home (DOOH) advertising.
ACR Poker’s Blitz Bonus Boost promotion is back by popular demand to supercharger players’ bankrolls, offering a 50% bonus up to a sizzling $500. To take advantage, players need to deposit $25 or more by 11:59 pm ET on Saturday, May 31 using bonus code: BLITZ and ACR Poker will match 50% of it, up to $500.
Partnerships
International Game Technology PLC announced that IGT PlaySports technology is now powering retail sports betting at Silver Reef Casino Resort in Ferndale, Wash. This technology agreement builds on IGT PlaySports’ leadership in the region, marking the 11th casino in Washington State to deploy the Company’s award-winning sports betting platform, and the 10th casino in the State to leverage its trading advisory services.
Playtech and Hard Rock Digital (HRD) have launched New Jersey’s first-ever dedicated trivia experience on the top-rated Hard Rock Bet online casino platform. This milestone establishes Hard Rock Bet as the first operator to launch a dedicated Live Trivia Game Show in the state. Since the announcement of their strategic partnership in 2024, Playtech has provided a wide range of gaming content through Hard Rock Bet, including slots, card & table games, and live dealer games.
Everi Holdings Inc. announced the Company’s digital CashClub Wallet technology is powering Penn Entertainment Inc’s (PENN) “PENN Wallet” at M Resort Spa Casino in Henderson, NV. The “PENN Wallet” offers M Resort guests the ability to access cashless payments throughout the gaming floor via integrations with existing loyalty and payments systems. PENN currently utilises CashClub Wallet technology across 22 properties in 11 jurisdictions. CashClub Wallet elevates patron engagement with frictionless, omni-channel payments. Everi’s industry-leading cashless payments solutions drive additional volume, improve operational efficiencies and transform the traditional casino cash-centric environment into a modern, seamless experience for an enhanced player journey.
The post Gaming Americas Weekly Roundup – May 5-11 appeared first on European Gaming Industry News.
Amusnet’s Live Casino 2025 strategy is to empower operators and differentiate their offerings with bespoke game environments, exciting gameplay and enhanced winning potential through special features and significant multipliers integrated into a variety of new releases planned for the year.
“2025 is shaping up to be an exciting year for our Live Casino division. We are introducing a diverse range of standout games that blend entertainment, technology, and interactivity in new ways,” said Marin Dimitrov, Head of Live Casino.
One of the key highlights is Showtime Roulette 500x, a fresh take on the classic roulette experience.
“What sets Showtime Roulette 500x apart is its unparalleled customization capabilities. Operators can fully tailor the game environment to reflect their brand identity,” Dimitrov said.
This fast-paced European roulette reinvents the classics, featuring a host who presents, entertains and spins the wheel for a seamless, engaging experience. Thanks to advanced chroma technology, operators can uniquely brand the game, showcasing their logo and any bespoke background theme they desire. This creates a tailored and immersive experience that feels truly one of a kind for each operator and their players. Further enhancing player engagement, the thrill of potential rewards is heightened through random multipliers on every spin, with payouts amplified up to 500x, creating a truly exceptional gaming experience that elevates player excitement and satisfaction.
Another highlight of the year is Extra Crown Deluxe Live, which is “inspired by our slot top performer Extra Crown and offers an engaging blend of traditional slot excitement and the dynamic atmosphere of live casinos,” added Dimitrov.
This innovative live slot game retains the charm of the original while introducing upgraded mechanics and captivating gameplay. A dynamic studio setting, complete with a charismatic host, fosters a strong sense of community, bringing players together 24/7 to share in the excitement of every spin. With ten traditional symbols across 5 reels and 20 paylines, players can enjoy this classic slot action enhanced by features like Free Spins (with retrigger potential), Respins with expanding symbols and lucrative Cash Prizes (multipliers). The innovative Dynamic Reel Prizes and real-time Statistics further enhance the immersive gaming experience, topped off by the ever-popular Jackpot Cards bonus game and the chance to multiply wins via the Gamble Feature.
The latest release is Football Thrill, a high-speed live casino game that brings the excitement of football to the casino floor with instant, easy-to-play mechanics. With its simple gameplay and dynamic pacing, this Live Casino addition is designed to captivate both sports fans and casino enthusiasts. Fast, intuitive and built for excitement, this Live Casino game is the perfect addition to any live casino looking to attract players who crave action-packed, easy-to-play games.
Amusnet’s Live Casino strategy for the upcoming year centers on delivering innovative and immersive gaming experiences. This will be achieved through the introduction of enhanced roulette variations featuring captivating gameshow elements and significantly larger multipliers, boosting excitement and winning potential. The company is set to expand its offerings with a diverse selection of card games that blend classic gameplay with modern twists to appeal to both traditional and modern players. Further enhancing player engagement will be the range of interactive wheel-based games and gameshows incorporating thrilling new mechanics.
The post Amusnet Unveils Live Casino Strategy for 2025 appeared first on European Gaming Industry News.
- Vixio forecasts that regulated online GGR in North and Latin America will grow at a compound annual rate of 3 percent from US$22.3bn in 2023 to US$56.3bn by 2028, drawing level with regulated European market.
Vixio, a leading provider of regulatory intelligence solutions, ahead of SBC Americas forecasts that the regulated online gambling market in the Americas to be worth US$32.5bn by 2026, compared to US$15.6bn in 2022, more than doubling in size in a period of four years. This growth rate is more than double the equivalent in Europe, with the European regulated online gambling market projected to be worth €37.3bn in 2026, up from just under €30bn in 2022.
By 2028, regulated online gambling markets in the U.S., Canada and Latin American countries are expected to generate US$56.3bn, drawing level with Europe or potentially surpassing it depending on currency fluctuations.
“Prior to 2018, the regulated online gambling market was highly euro-centric but legalization of sports betting and iGaming in various U.S. states as well as the major markets of Ontario and Brazil has coincided with stricter regulations in European countries that has restricted growth in a number of cases,” said James Kilsby, Chief Analyst, Vixio.
Vixio will be showcasing its data forecasting and regulatory intelligence solutions in more detail at the SBC Summit Americas 2026 at stand B175, with additional information in its Latin America Online Outlook report, available at vixio.com/research/latin-america-outlook-2025.
Vixio forecasts that regulated online GGR in North and Latin America will grow at a compound annual rate of 20.3 percent from US$22.3bn in 2023 to US$56.3bn by 2028, drawing level with regulated European market.
Providing further insight into one of the most closely watched online gambling markets globally, Kilsby, Vixio’s award-winning analyst, will be speaking during a panel session titled “Brazil 2025: A Surge in Licensing and Lessons So Far.” James was recently recognized as a Silver Stevie® Award Winner for Thought Leader of the Year in the 2025 American Business Awards®. The panel will take place on Wednesday, May 14, at 11 a.m. in conference room four.
In addition, Vixio has been shortlisted for Compliance Solution of the Year at the 2025 SBC Awards, which will be announced on the second day of the conference.
Visit us at stand B175 at SBC Summit Americas to learn more about how Vixio can help your business navigate the regulatory challenges of the gaming industry.
For more information, or to book a meeting with a Vixio representative at SBC Americas, visit vixio.com.
The post Americas Online Gambling Market To Soon Eclipse Europe’s, Finds Vixio Forecasts appeared first on European Gaming Industry News.
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