Eastern Europe
Gaming Innovation Group signs with Casino Win in Hungary
Gaming Innovation Group Inc. (GiG) has signed a long term contract with Casino Win, one of Hungary’s leading land-based casino operators, for the provision of GiG’s platform, frontend development and managed services to launch their digital operation in the regulated Hungarian market.
Casino Win has been present in the Hungarian gambling market since 2016, and has always prioritised their players to ensure that they receive the highest possible levels of service, coupled with the latest gambling equipment and technology to provide the best gaming experience there is. To complement their successful land-based operations, Casino Win is now taking their operation to the next level by entering the online space.
Online licenses in Hungary are only available to land-based operators who have physical locations within the country. At present, there are only four operators in Hungary of which two are already online, with Casino Win becoming the third in H1 2021. Casino Win own three casinos in leading locations across Hungary and offer an extensive selection of slots games as well as roulette, blackjack and poker.
The agreement is based on a combination of fixed fees and revenue share structure. The casino offering is expected to go live in H1 2021, and this partnership is expected to make a positive contribution to GiG’s revenues from the second half of 2021. The term of the contract is for an initial three year period.
Mr. Zsolt Kruppa Managing Director of Casino Win says: “Gaming Innovation Group is known in the iGaming industry as a reliable and trustful company with a history of success working with land-based operators like ourselves. We are pleased to have them supporting our digital transformation and online player acquisition strategy as we expand into the regulated Hungarian online market. We believe that by joining our efforts we can transfer the feel and look of our casino’s into an online offering that both caters for our current players as well as attracts new ones. We are looking forward to a long-lasting and mutually beneficial partnership.”
Richard Brown, Chief Executive Officer of GiG says, “We are very pleased to move into the regulated Hungarian market supporting Casino Wins expansion into online. They have a proven track record of success and have some of the market-leading land-based operations. We believe that this, in conjunction with GiG’s tailored online offering will lead to further success for the companies, while providing Casino Win’s customer base a seamless, high-quality retail and digital experience.”
Eastern Europe
TotalBet Joins Forces with Fast Track to Boost Player Engagement
Fast Track, a pioneer in customer engagement and CRM solutions for iGaming operators, is thrilled to announce its strategic partnership with TotalBet, a leading brand in the online sports and casino industry. This collaboration marks a significant milestone for TotalBet as it aims to enhance its player engagement strategies and deliver unparalleled gaming experiences to its customers.
With a focus on providing innovative and personalised gaming experiences, TotalBet recognises the importance of leveraging advanced CRM solutions to optimise player engagement and retention. By joining forces with Fast Track, TotalBet aims to streamline its CRM operations and foster long-term player loyalty.
“We are excited to embark on this partnership with Fast Track,” said Gabriel Nita, Director of Operations at TotalBet. “Their expertise in CRM solutions and deep understanding of the iGaming industry align perfectly with our goals of delivering exceptional player experiences and driving sustainable growth.”
Fast Track’s cutting-edge CRM platform offers TotalBet the capabilities to orchestrate real-time campaigns, personalise player journeys, and efficiently manage player interactions across multiple channels. By leveraging Fast Track’s advanced technology and industry-leading expertise, TotalBet aims to establish itself as a market leader in player engagement and retention within the Romanian gaming market.
“We are delighted to collaborate with TotalBet and support their vision of elevating player engagement to new heights,” said Fast Track’s Simon Lidzen, CEO & Co-founder. “Our partnership signifies a shared commitment to innovation and excellence in the iGaming landscape. Together, we are poised to unlock new opportunities and drive mutual success.”
As TotalBet prepares to go live with its site operations in the coming months, the partnership with Fast Track underscores its dedication to delivering unparalleled gaming experiences and exceeding customer expectations. With a focus on innovation, agility, and customer-centricity, TotalBet and Fast Track are poised to redefine player engagement standards in the online gaming industry.
The post TotalBet Joins Forces with Fast Track to Boost Player Engagement appeared first on European Gaming Industry News.
Eastern Europe
EGT Digital and PublicWin: A Successful Combination in Romania
One more prominent betting site in the Romanian market enriched its gaming portfolio with the top-performing slots of EGT Digital. The titles of Bell Link and Clover Chance jackpots have won the hearts of the visitors to PublicWin’s site since the very beginning, currently being among their favourites.
Tsvetomira Drumeva, Head of Sales at EGT Digital, said: “We are happy that EGT Digital’s games are once again demonstrating excellent performance. We would like to thank Public Win for choosing us as one of their providers of high-quality casino games, and I believe that we will soon have the opportunity to expand our partnership with them.”
Alex Marin, COO at PublicWin, said: “EGT Digital’s titles fit perfectly into our concept of always offering to our customers fresh and attractive gaming content. The results so far show that we have made the right decision and in the near future players on our site will be able to enjoy more slot products of the Bulgarian provider.”
The post EGT Digital and PublicWin: A Successful Combination in Romania appeared first on European Gaming Industry News.
Compliance Updates
Romania Bans Gambling Venues in Small Towns and Villages
Romania has announced a ban on gambling venues in small towns and villages with populations of less than 15,000 residents.
What’s known as the “law of slot machines” was passed by deputies in the lower house of parliament. “It is the first law adopted in Parliament in 30 years against this mafia that has controlled the political world until now,” said Alfred Simonis, the leader of the Social Democrats.
“Right now we are fighting an industry that has a total turnover of €10-12 billion.”
Industry figures complain they were not consulted, and hope that the authorities will control the black market as they promised.
Despite the unanimous vote, there was some dissent within the chamber. Two opposition parties that want to ban the “scourge” of gambling outright accuse the government of collusion with the gaming sector for not taking a stronger position.
On another front Ionut Mosteanu, the leader of the opposition USR, questioned how lawmakers had set the threshold.
“They thought that slot machines only damage 15,000 people,” he said. “There was not even a debate to see how many townships qualify for this 15,000. Why not 16, 17, why not two million and you would ban them definitively?”
Gambling venues have become ubiquitous across Romania over the last few decades. The National Gaming Office, the state body that monitors and approves the sector, has registered 12,000 sports betting, bingo, casino, lottery rooms.
The state collects taxes from gambling venue licenses and online ticket sales as from the amount betting houses spend on advertising.
There are no recent data to indicate how many people in Romania are addicted to gambling. The last survey was conducted in 2016, and found that there could be around 100,000 addicted people across the country. The number today could be much higher.
The post Romania Bans Gambling Venues in Small Towns and Villages appeared first on European Gaming Industry News.
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