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Aspire Global Acquires Leading B2B Sportsbook Provider Btobet
Aspire Global has signed an agreement to acquire 100% of the shares of BtoBet Ltd, a leading B2B sportsbook and technology provider. The acquisition of the sportsbook constitutes a key part of Aspire Global’s growth strategy since it is a major step in creating an offering that covers the main elements of the B2B iGaming value chain. Together with the acquisition last year of the leading aggregator and games studio Pariplay, the purchase of BtoBet’s sportsbook platform positions Aspire Global among the world’s leading iGaming suppliers.
The purchase price is €20 million in cash of which €15 million at closing and €5 million twelve months after closing. In addition, there is an additional consideration based on BtoBet’s performance two years after closing. This consideration is seven times BtoBet’s EBIT in the second year from closing date minus the purchase price of €20 million. In 2019, BtoBet had revenues of €4.4 million and an EBITDA of €1.5 million and in the first six months of 2020 revenues were €3.1 million and EBITDA €1.2 million. The transaction is supposed to be closed during Q4 2020 with material positive effect on Aspire Global’s EBITDA as of 2021. The acquisition is not expected to have any material effect on the financial results in 2020. BtoBet is headquartered in Gibraltar and has almost 100 employees, the majority of which are based in the offices in Italy and North Macedonia.
With the proprietary sportsbook Aspire Global will control the IP in the full value chain and consequently also steer the complete roadmap. In addition, the proprietary sportsbook provides Aspire Global with the highest flexibility when it comes to adding new features and securing fast time to market.
BtoBet has 32 operators on its platform in Europe, Latin America and Africa. The company is a leading provider in Latin America and Africa and with the acquisition Aspire Global, with its broad presence in Europe and recent establishment in the US, takes a prime position also in these two growing markets. BtoBet’s platform, named Neuron 3, provides operators with the core technology for a player-centric environment to facilitate their player interaction in placing their bet in any channels of choice. The result is a betting experience with an accentuated entertainment perspective based on the seamless transition of the core technology which adapts to various scenarios related to the players’ behaviour through any channel, any jurisdictions and markets’ requirements.
Tsachi Maimon, CEO of Aspire Global, said: “Aspire Global now enters the sports betting arena with storm strength. With the acquisition of BtoBet we have become a true global B2B company which owns and provides an iGaming platform, sports betting, casino games and games aggregator as well as managed services for all continents and markets. Aspire Global can now compete for any deal, big or small, that exists out there.”
Tsachi Maimon continued: “This is a perfect match. We are impressed by the qualities of the Neuron Sports platform and in addition we will get access to new growth markets, new potential big deals and new opportunities.”
Alessandro Fried, founder and shareholder of BtoBet, said: “I am truly enthusiastic by the opportunities we see by becoming part of Aspire Global, the powerhouse for iGaming operators. With our joined forces we will take this new global iGaming offering in every corner of the earth. We have been in the industry for a long period of time and finally we met the perfect partner that matches our vision and with which we can build a stronger presence globally.”
Latest News
Konami Promotes Tom Jingoli to President and COO

Konami Gaming has announced the promotion of Tom Jingoli to President & Chief Operating Officer, as well as Managing Director of its overseas subsidiary Konami Australia Pty Ltd.
For more than 20 years, Tom Jingoli has served Konami with strategic leadership across a variety of areas, including compliance, sales, marketing, customer service and more. Concurrent to this announcement, Konami marked the appointment of Steve Sutherland as Corporate Officer for parent company KONAMI GROUP CORPORATION, where he now serves in addition to carrying on his role as Chief Executive Officer of Konami Gaming Inc.
“Considering Tom Jingoli’s exceptional industry tenure, commitment, vision, and impact, it is especially rewarding to announce this leadership change within the organization. As President of Konami Gaming and Managing Director of Konami Australia, Jingoli will continue the organizations’ business growth, market expansion, and positive momentum on a global scale,” said Steve Sutherland, chief executive officer at Konami Gaming.
As President & COO of Konami Gaming, Tom Jingoli is responsible for successful daily operations, execution and partnership throughout the business, to ensure company results. All internal departments and divisions are under his direct report, spanning seven locations across five continents. This supervision extends to his role as Managing Director of Konami Australia. In his role as Chief Executive Officer of Konami Gaming, Steve Sutherland continues to oversee all aspects of the global organisation and its divisions to achieve long-range goals. Steve Sutherland and Tom Jingoli are both long-time members on Konami Gaming’s Board of Directors.
The post Konami Promotes Tom Jingoli to President and COO appeared first on European Gaming Industry News.
Latest News
MGA Publishes its Capital Requirements Policy

The Malta Gaming Authority (MGA) has published its Capital Requirements Policy, which serves as a foundation for reinforcing the financial soundness of entities holding a licence issued by the MGA to offer a remote gaming service and/or a critical gaming supply.
The primary objective of this Policy is to safeguard the integrity and financial sustainability of the gaming industry by ensuring that sufficient capital resources are available to support licensees’ continued operation and growth. This reflects the MGA’s long-standing commitment to promoting a resilient and sustainable gaming industry, in line with its regulatory objectives.
The Policy has been shaped by an extensive consultation process and has been formally notified to the EU’s Technical Regulation Information System (TRIS), in accordance with Directive (EU) 2015/1535. The consultation process was instrumental in refining the Policy to ensure it strikes a balance between the MGA’s objective of enhancing sector-wide financial stability and the practical considerations of licensees’ business operations.
In addition to existing minimum nominal share capital requirements, the Policy now introduces a requirement for licensees to maintain a Positive Equity Position. The new requirement to restore a Negative Equity Position will serve as an objective early warning mechanism, enabling the MGA to ensure that licensees remedy the situation at an early stage.
This new framework will enhance the Authority’s ability to proactively address potential financial instability, and to monitor and resolve issues of non-compliance more effectively.
The post MGA Publishes its Capital Requirements Policy appeared first on European Gaming Industry News.
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Andrés Iniesta Becomes Brand Ambassador of MelBet

MelBet has announced a partnership with one of the best midfielders in football history – Barcelona legend, World Cup winner and two-time European champion Andrés Iniesta. The foundation for a productive partnership is the parties’ desire to achieve high results in sports and business, as well as their respect for the principles of fair play.
“We are grateful to Andrés Iniesta for his trust and are delighted that he has joined the community of our brand’s ambassadors. Together, we’ll be able to implement many spectacular events and important social initiatives aimed at promoting football and the principles of fair play,” a spokesperson for MelBet said.
As part of this cooperation, a unique concept called “The Greatest 8” was created – it will highlight the shared values of MelBet and Andrés Iniesta, who played most of his career wearing the number 8 jersey. These values include Passion, Hunger for Victory, Reliability, Drive, Dynamism, Leadership, Brilliance and Sincerity.
Another result of this promising partnership will be the creation of entertaining content on social media. Every month, MelBet and Andrés Iniesta’s pages will host giveaways and activities dedicated to the key values of “The Greatest 8” concept.
Fans will have a unique opportunity to stay in touch with their idol and win jerseys, boots, footballs and other merchandise autographed by Andrés. There are also plans to raffle off a limited edition gift box with exclusive prizes from the legendary player.
The post Andrés Iniesta Becomes Brand Ambassador of MelBet appeared first on European Gaming Industry News.
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