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Banach teams up with Betsson for new dawn in football Flash Markets
Tech specialist powers leading sportsbook with next wave in rapid-fire Flash Markets
Banach Technology, the leading supplier of player-performance and in-play betting markets for international sportsbooks, has announced its latest partnership with international gaming giant, Betsson Group.
Under the terms of the agreement, the Malta-headquartered operator will roll out Banach’s formidable squad of Match and Player Flash Markets, a new product suite which enables customers to bet on rapid-cycling selections in any match. These partitioned segments vary in their quick-fire markets, covering simple binary outcomes around propositions such as what will happen in the next minute of a game (e.g. throw-in, corner, goal), or how will a player perform in a stipulated five-minute period (e.g. Mo Salah recording a shot, assist or goal from 20th-25th minute).
Betsson will also be launching Banach’s next generation of football player-proposition markets, which track individual player performance across a series of criteria (e.g. goals, assists, tackles or passes) in any given game. This allows Betsson’s global customer-base to benefit from granular-level betting on their favourite native players across all of the major European leagues.
The net result is an absorbing, localised props-portfolio that increases levels of customer activity both pre-match and in-play. It also adds a distinct dimension to betting on a sport where the user experience can sometimes be blunted by reams of derivative long-tail markets which lack either immediate game-relevance or engaging player-based specificity.
It’s just the latest evolution in Banach’s unique player-props functionality, which harnesses advanced mathematical models for the most sophisticated and reactive odds on player-specific markets across a comprehensive suite of sports.
Player-props betting currently represents the most progressive product segment for worldwide sportsbooks. Already hugely popular across the UK and Europe, Banach is also tailoring its unique offering to US sports, where player-performance wagering is in demand. Consequently, the Dublin-based supplier is targeting a similar breadth of pre-match and in-play props product for the NFL and NBA whose respective 2020/21 seasons are set to renew this autumn.
Mark Hughes, CEO of Banach, said: “As top-class live sport continues to return from the sidelines, we’re delighted to team up with Betsson to improve player engagement with a new series of props markets that can be effortlessly localised to any given region or sport.
“Banach’s trademark innovation is helping its global partners differentiate themselves in a variety of markets where domestic operators need localised content to stand out in a homogenous space and speak to personalised modern trends in engagement around specific moments or individual players, especially in-play.”
Joakim Thor, Product Director for Sports at Betsson Group, added: “Banach is allowing us to further expand our betting offering and introduce an additional layer of entertainment in our product. With Player Props, customers can bet on their favourite players in different forms. Whilst, with Flash Markets, we’re adding even more pulse to live betting and allowing customers to bet on different actions in the game.
“Over the past couple of years, we have invested heavily in our sportsbook and have made tremendous progress and improvements. With Banach’s technology, we are continuing on this journey of further strengthening our offering and football product.”
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Online Casino Legalization in Illinois: Study Finds Two-Thirds of Voters in Favor

A recent survey has confirmed that almost two out of three (63%) of Illinois residents support legalizing online casinos.
The survey, created by casino bonus and online casino review site BonusFinder.com, asked 1,000 Illinois residents their take regarding legalizing online casinos. The focus group covered voters across a variety of political backgrounds, age groups, and different geos.
Despite online casinos currently being illegal in Illinois, and the only way to access them is illegally, the survey found that one in four residents (26%) admitted to having played at an online casino.
According to a separate analysis, which delved into how much US States could be missing out on in online casino tax revenue, it revealed that Illinois could be missing out on up to $788m. Instead of going to the State, this potential tax money is being funneled to unregulated offshore gambling platforms.
When questioned, hypothetically, how residents would prefer the tax revenue to be spent they prioritized: public education (61.4%), mental health and addiction services (54.8%) and improvements in infrastructure (44%).
Other services that were still important, but less of a priority, to those questioned in the survey were: affordable housing (38%), crime prevention (33.1%), community programs (26.2%) and environmental initiatives (22.7%).
“These findings show that Illinoisans are ready for online casinos, as long as it’s done responsibly,” commented Luciano Passavanti, Vice President at BonusFinder.com.
“The message from voters is clear – they want safe, transparent platforms and strict oversight.
“They also want to know that tax revenue from online casinos will directly benefit their communities; whether that’s through education, healthcare, or local infrastructure.
“Illinois is already a major gaming market. Legalizing online casinos is the next logical step.”
While the majority of voters were in favor (63%), 19% were against legalization and 17.5% remained unsure.
The largest age group supporters of legalizing online casinos was the 45-54 age group, with 68.8% being in favor. However, the age group whose least in favor of legalization remained to be those aged 65 and over – with 51.2% being in favor of legalizing online casinos in Illinois.
The second-largest age group in favor of legalizing iCasinos are those aged 35-44 (64.1%), the third-largest group stood to be those in the 18-34 age bracket with 63.7% of voters supporting legalization.
When it comes to the battle of the sexes, men were found to be significantly more open to the idea of legalization, with 70.5% of men in support. However, in comparison, just 58.3% of women were found to be in support of legalizing online casinos in the State.
Furthermore, a variety of correspondents across different political views were also questioned; with findings revealing that Republican voters were slightly more in favor (65.4%) of legalization compared to Democrat voters (63.3%).
The post Online Casino Legalization in Illinois: Study Finds Two-Thirds of Voters in Favor appeared first on European Gaming Industry News.
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Use of Safer Gambling Tools Increases 22% During Safer Gambling Week 2024

The number of people using safer gambling tools increased during the Safer Gambling Week 2024, according to the new figures released by the Betting and Gaming Council (BGC).
Analysis of last year’s successful campaign confirmed over 1.5m unique accounts used a safer gambling tool during Safer Gambling Week, a massive 22% year-on-year increase.
Meanwhile, the number of deposit limits set during the campaign increased by 14% compared to the previous year’s Safer Gambling Week, with 47% of players setting deposit limits for the first time.
Safer Gambling Week 2024 – which ran from November 18 to 24 – also delivered an astonishing 7.2m safer gambling messages to punters across the week, a 10% rise on 2023.
New records were set on social media too, with the campaign generating over 60 million impressions across major platforms X, Facebook, LinkedIn and Instagram, a huge 21% increase on Safer Gambling Week 2023.
BGC CEO Grainne Hurst said: “Safer Gambling Week has proved its worth once again by making a real impact encouraging even more punters to make the most of the broad range of safer gambling tools only available in the regulated sector.
“These new figures are a testament to its ongoing success, and this industry’s commitment to raising standards and ensuring the millions of customers who enjoy a regular flutter, do so in a safe and responsible environment.
“Our members promote safer gambling every day of the year, but a single dedicated week, bringing together the whole sector with support from MPs, peers, the regulator and other stakeholders, promotes that work in a uniquely powerful way.”
The aim of Safer Gambling Week is to kickstart a national conversation between staff, customers and their friends and family, about safer gambling, as well as highlight the range of tools that are available to help people stay in control of their betting.
The campaign also generated over half a million visits to the Safer Gambling Week website, which signposts help and advice for those who may be struggling, as well as offering advice on safer gambling tools like deposit limits and time outs.
The post Use of Safer Gambling Tools Increases 22% During Safer Gambling Week 2024 appeared first on European Gaming Industry News.
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Danish Gambling Authority Publishes the Annual Report “The Gambling Market in Numbers 2024”

The Danish Gambling Authority has published the annual report “The Gambling Market in Numbers 2024”, which summarises the year that has passed on the gambling market in Denmark.
The report shows that Denmark’s total gambling spend in 2024 amounted to DKK 11.0 billion. This is an increase of 5.6% compared to 2023. At the same time, “The Gambling Market in Numbers” shows that an increasing share of online gambling takes place at operators with a licence to offer gambling in Denmark. Thus, the channelisation rate in 2024 rose to 91.5% from 90.8% in 2023, placing Denmark in fifth place over the countries, with the largest share of online gambling taking place on the regulated gambling market.
Tables and figures also describe the development of all gambling categories: charity lotteries, land-based casinos, monopoly lotteries, online casinos, gaming machines and betting. The overall trend remains that the share of gambling spend that comes from online gambling is increasing while the share of land-based gambling is decreasing accordingly.
One theme in this year’s edition of “The Gambling Market in Numbers” is the Men’s Euro, which took place in the summer of 2024. The betting activity during the period clearly showed that the Danes play when Denmark plays.
In addition to statistics for the gambling market, the report also delves into key figures for ROFUS (Register of Self-Excluded Players) and StopSpillet, the Gambling Authority’s helpline on gambling addiction and responsible gambling.
The post Danish Gambling Authority Publishes the Annual Report “The Gambling Market in Numbers 2024” appeared first on European Gaming Industry News.
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