INTRALOT Launches AI-driven Betting Product in Malta

INTRALOT and its Maltese subsidiary Maltco Lotteries have announced the launch of U*BET Simulated Reality, encompassing a range of football and tennis AI-driven events. The new offering deployed by INTRALOT will enhance Maltco Lotteries’ prestigious sports offering in Malta.

The new introduction will incorporate Pre-Game and Live Betting Markets played out over a full 90 minutes with vast betting markets available to choose from. Simulated Reality Events, powered by SPORTRADAR, are AI-driven simulated matches generated by computer software which reflect the flow, duration and rules of the real sport. The generated events are based on historical statistics and data of the real teams involved in the respective simulated match whereby results are determined by advanced algorithms, using a certified Random Number Generator infrastructure.

“As the pioneers and leaders of betting in Malta, we feel committed to offer the most comprehensive sports betting product to our retailers in order to offer an unmatched gaming experience inside the shops, operating within a safe environment, practicing social distancing measures, following the Anti Money Laundering regulations and providing entertainment through a vast portfolio of games which have been specifically designed on responsible gaming principles,” Vasileios Kasiotakis, CEO of Maltco Lotteries, said.

“With the addition of U*BET Simulated Reality, we remain committed to offering a world-class betting experience to our partner in Malta and help them create a more engaging relationship with their players,” Dr. Chris Dimitriadis, CEO of INTRALOT, said.

U*BET Simulated Reality will cover the top-tier international leagues and competitions including English Premier League, Italian Serie A, Spanish La Liga, German Bundesliga, French Ligue 1, UEFA Champions League and Europa League.