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SuprNation partners with Enteractive to breathe new life into CRM

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Enteractive, the leader in player reactivation and retention for the iGaming industry, has announced a new partnership with SuprNation to activate NRCs to NDCs, and to reacquire lapsed or dormant player accounts across their brand portfolio, including flagship VoodooDreams.com and the innovative mobile-optimised casino, Duelz.com.

By integrating the (Re)Activation Cloud platform, SuprNation will retain Enteractive’s skilled agents to engage in one-on-one conversations with players by phone, providing a personalised service that perfectly fits the SuprNation brand culture. The collaboration will drive more customer deposits and boost the company’s bottom line through re-activation of stalled registrations and lapsed player accounts.

Rasmus Hammar, Casino Manager of SuprNation, said, “With this new partnership, we are entrusting Enteractive with our unique brand values to re-energise our player engagement and activity. Their agents have all the right skills to remind our lapsed and dormant players about SuprNation’s one-of-a-kind entertainment services. This is a crucial component of our ongoing success.”

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With what Enteractive calls it’s Retention-as-a-Service platform, SuprNation will boost player retention rates while delivering a level of responsible gambling care not possible with SMS, email, or even live chat CRM strategies.

Mikael Hansson, Enteractive founder and CEO, commented: “SuprNation is a super-cool brand which requires only the best service to engage with their customers, and Enteractive has the cultural minerals to deliver on-the-money customer retention and reactivation strategies that resonate with the brand.  Our agents are super excited about bringing players back to this iGaming trailblazer!”

Enteractive’s personalised, responsible approach, ease of integration and solid ROI for clients sets them apart from other conversion or reactivation offerings, adding value to the players brand experience with each and every call.  Across Europe, iGaming brands are already benefiting from Enteractive’s ability to re-engage with inactive players in a scalable and personal way.

 

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Zitro Redefines Gaming with Innovative Entertainment at FIJMA Madrid

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Zitro, a global leader in gaming entertainment, is not just creating games; it’s crafting success stories that echo around the world. Known for its high-performance games and innovative gameplay, Zitro is set to transform the gaming narrative yet again.

This year, Zitro will showcase its latest advancements at the FIJMA Madrid, inviting attendees to experience a spectacular lineup of products that push the boundaries of conventional gaming. The event will serve as a stage for Zitro’s newest offerings, particularly its video slots and video bingo games, which have already proven profitable in Spanish Gaming Halls, Bingos, and Casinos.

Visitors to Zitro’s booth will encounter the cutting-edge designs and unique gameplay that only Zitro can provide. The company prides itself on its ability to blend engaging entertainment with profitable outcomes, ensuring that every game is a masterpiece of form and function.

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Moreover, Zitro Digital will take center stage with its array of online games that promise to revolutionize player engagement and challenge perceptions of traditional and digital gaming environments. This segment demonstrates Zitro’s commitment to innovation and its continuous effort to create immersive experiences that are not just games, but enduring stories loved by players across the globe.

Join Zitro at FIJMA Madrid to discover how it continues to rewrite the history of gaming, one successful story at a time.

The post Zitro Redefines Gaming with Innovative Entertainment at FIJMA Madrid appeared first on European Gaming Industry News.

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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule

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Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.

Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.

Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”

Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.

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“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”

SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.

PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.

The post SIS and Premier Greyhound Racing reveal improved greyhound race time schedule appeared first on European Gaming Industry News.

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The Importance of Data Quality Review Checks in the Gaming Industry

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By Lorenzo Nardini, Head of Technical Compliance and Maths Services

In the dynamic world of online gaming, data plays a pivotal role. Databases containing personal and financial information, often referred to as “Safe” databases, serve as the backbone of any gaming platform.

In this short article, I focus on control databases (CDBs) – that is how Safe databases are referred to in the Dutch landscape – and why it is important to ensure their completeness, accuracy, and consistency through continuous data quality review. In any case, the topics here covered apply to most regulated markets.

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Control databases contain critical information related to player accounts, financial transactions, game rules, and security protocols. Essentially, they ensure the smooth functioning of the entire gaming ecosystem. It is no wonder that the Dutch regulator (KSA) enforces specific technical regulations on them and often perform audits on these systems that can result also in fines in cases errors are detected.

Data quality review checks

Data quality review checks play a pivotal role in maintaining the integrity of control databases, ensuring continuous compliance. Here are some key reasons why they are essential:

  1. Accuracy and Consistency: Control databases handle vast amounts of data, including player profiles, game logs, and financial records. Ensuring accurate and consistent data is crucial for fair gameplay, financial transparency, and regulatory compliance.
  2. Player Experience: Imagine a player losing progress due to a database glitch or loss of connectivity. Such incidents can lead to frustration and loss of trust. Data quality checks ensure that the control database is correctly functional, and the information therein contained can be used to handle such incomplete games, enhancing the overall player experience.
  3. Regulatory Compliance: Gaming companies must adhere to strict regulations regarding data privacy, security, and fairness. Regular reviews ensure compliance with industry standards and legal requirements.

Most importantly, regular reviews can help gaming companies reducing the risk of an unsuccessful audit that could typically lead to a fine and negative PR.

Ideally, data quality reviews should be ongoing. Real-time monitoring is crucial for identifying issues promptly. Additionally, scheduled audits—monthly or quarterly—help catch any long-term discrepancies or trends.

Key areas of data quality reviews

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When performing checks on the quality of CDBs, the following are the main areas to consider:

  1. Data Completeness: Ensure that all necessary fields are populated correctly. Missing or incomplete data can lead to errors downstream.
  2. Data Accuracy: Cross-check data against reliable sources. For example, player balances should match financial records.
  3. Data Consistency: Verify consistency across different databases and systems. Inconsistencies can cause confusion and operational inefficiencies.

Starting from the specific Dutch case and then expanding to other markets, here at ComplianceOne Group we have developed a data quality review service using our experience in dealing with this form of analysis. Leveraging feedback obtained directly from regulators, we created a testing procedure that performs the following:

  1. Tests on triggering reports from staging environment. We access the client’s staging environment with test accounts and perform actions that are aimed at triggering specific reports in the control database. We then check that these have been correctly generated and that they contain all necessary information, checking their accuracy against the back-office.
  2. Data quality tests on production environment. We download a large number of reports directly from production and run a battery of tests that we have designed and that is tailored specifically at checking completeness and consistency of the information contained in the control database.

All findings are promptly reported to the client and, if needed, we can assist with solving any issues found.

Conclusion

When I started being exposed to control databases, I understood that for many this is a very technical area and that maintaining this environment functioning correctly can be quite cumbersome. Nevertheless, a commitment to data quality is a necessary for ensuring continuous compliance of gaming platforms. If you are interested in running regular data quality reviews, or even just a one-time overall check, contact me and I will be happy to assist!

 

The post The Importance of Data Quality Review Checks in the Gaming Industry appeared first on European Gaming Industry News.

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