iGB L!VE will be underscoring its status as one of the industry’s most popular business, networking and social igaming events this year following confirmation that it has teamed up with the LatAm Media Group to stage the first London LMG Futbol Experience. 

Taking place on Friday 4th July at the BallerZ Dome in Bluewater, the live-streamed 6-a-side tournament will be played on a state of the art 5G pitch with games officiated by fully qualified referees.

With free transportation provided to and from ExCeL London, a journey which takes less than 35 minutes, the day’s activities will run from 1pm – 10pm and comprise a host of networking opportunities and events including lunch and a prize giving cocktail reception as well as a post-match poker tournament.

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Expanding on the day’s activities, Agustin Cikes COO and Jorge Gomez, CEO of LatAm Media Group said: “This will be the 14th LMG Futbol Experience with previous editions being staged in Argentina, Brazil, Colombia, Mexico, Peru and Spain. The mix of competition and camaraderie sits at the heart of the LMG Futbol Experience and we are looking forward to bringing the excitement and competitive fun of our Latin American events to London. To be able to hold the tournament alongside iGB L!VE represents a true milestone.”

Welcoming the opportunity to deliver another high profile event as part of iGB L!VE’s London iGaming Week, Global Portfolio Director Naomi Barton noted: “London is the birthplace of igaming so it’s totally appropriate to hold a prestigious industry tournament in the country which was the birthplace of football!

“It’s fantastic to able to work with LatAm Media Group to celebrate the relocation of iGB L!VE to London and create a series of social events to complement all the business lead generation and networking activities that will be available on the iGB L!VE show floor. July’s edition will not only be the largest iGB L!VE on record but also the most valuable and inspirational for our customers, as the event continues to provide an ultra-professional environment in its new London home, right at the heart of the igaming community”.

To enter a team in the LMG Futbol Experience and/or take advantage of the tournament branding and sponsorship opportunities contact Agustin Cikes at [email protected]

iGB L!VE (2^nd– 3^rd July, ExCeL London) will welcome a projected 15,000 igaming and affiliate pioneers, helping businesses throughout the online gaming ecosystem to navigate an ever-changing landscape via networking opportunities, cutting-edge innovations and crucial market knowledge-sharing. To register for the first edition of the show to be held in London visit: igblive.com

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July’s iGB L!VE is helping to fuel the future of iGaming innovation courtesy of the new iGB Startup Summit which will be launched July 1st at ExCeL London – the new home of  the world’s fastest growing iGaming exhibition.

The influential Summit represents a must attend for start-up businesses and will facilitate invaluable introductions to top-tier venture capital, private equity and institutional investors.

Curated in partnership with Defy the Odds, a specialist start-up accelerator founded by Kelly Kehn, Paris Smith, and Sue Schneider, it will feature private networking, roundtable discussions, panels and fireside chats providing the leaders of early-stage businesses with the insights and connections to help take their enterprises from concept to execution.

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Expanding on the role of the Summit, Naomi Barton, Clarion Gaming’s Global Portfolio Director responsible for iGB L!VE said: “We know from working with the start-up community that new businesses struggle with securing funding, meeting mentors and entering the industry. Equally, investors lack a centralised, professional and sympathetic environment where they can connect with talented entrepreneurs and in the process gain early access to iGaming’s cutting-edge start-ups.

“In order to bring these two important communities together we are creating an exclusive Chatham House style high-value networking environment where start-up enterprises can meet with iGaming founders, spark new partnerships and potentially attract long-term investment. The Start-Up Summit reflects  iGB L!VE’s status as the go to platform for new entrepreneurial businesses which are the future of iGaming.”

Aimed at a broad audience of Investors and  VCs, looking for the next big idea in iGaming, entrepreneurs and start-ups seeking insights and funding, industry leaders wanting to connect with the next wave of innovators and business development professionals exploring strategic partnerships, the invite-only stream, which will take place above the show floor in the South Gallery Rooms at ExCeL London, will include practical workshops led by investors and successful founders providing real-world strategies for scaling a start-up.

To register interest in participating visit: igblive.com/igb-startup-summit

iGB L!VE  (2^nd– 3^rd July, ExCeL London) will welcome a projected 15,000 igaming and affiliate pioneers, helping businesses throughout the online gaming ecosystem to navigate an ever-changing landscape via networking opportunities, cutting-edge innovations and crucial market knowledge-sharing. To register for the first edition of the show to be held in London visit: igblive.com

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Flexion, the games marketing company, has announced that its revenue grew 9% to year-end December 2024. The growth is attributed to the Company’s success in the alternative app store market.

Since its IPO in 2018, the company has built a well-positioned games marketing business around the alternative stores and grown annual revenue 50-fold to almost US$100 million. Its game portfolio represents several billion US$ in gaming IP for alternative market partners like Samsung, Amazon, Huawei, OneStore and Xiaomi.

“With the Digital Markets Act (DMA) coming into force in Europe and recent legal actions in the US, mobile game developers have felt a new-found freedom to explore their market options. We’ve already moved beyond the era when Google and Apple controlled everything. Developers are looking for alternatives that offer better margins, and additional audiences and revenue. Partnering with Flexion opens up a range of market channels with very little up-front investment,” said Jens Lauritzson, CEO of Flexion.

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Flexion currently distributes more than 30 high-profile titles on the alternative stores. Top-tier games in the Flexion portfolio make on average US$ 10 million a year based on Q4 2024 run rate. That’s income in addition to their Google and Apple revenue with a business model that adds little to their costs.

In Q4 2024, Flexion-serviced games were, on average, generating 9.3% through the alternative stores of the revenue they made on Google Play. This is a significant boost for Flexion’s partners without major costs or effort.

“If you scale for the size of the stores, the alternatives massively out-performed Google in Q4 for our games. This is exciting both for Flexion’s business and for the future of the games industry as a whole. We’re seeing the beginning of a sea change in games marketing,” Jens said.

“We’re seeing just the beginnings of a major shift in how top-tier developers address their markets. Using Flexion to access alternative stores is an easy first step into the post- Google and Apple world. Many developers are already looking at their options beyond that and Flexion will be right there with them providing the technology and expertise they need to maximise the potential of their games,” Jens added.