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UKGC: Experts by Experience interim group created

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The UK Gambling Commission has announced that it is working with an interim Experts by Experience Group who will provide advice, evidence and recommendations to the Commission to help inform decision making and raise standards, along with co-creating a permanent Experts by Experience Advisory Group to advise the regulator on a more established basis.

The creation of the interim forum follows a workshop in March, in which people with lived  experience were asked to offer perspectives on key topics including High Value Customers,  Advertising Technology and Safe Game design – three areas the regulator had challenged the industry to make progress on quickly. The Commission also publishes a report on these areas of work which includes Expert by Experience input on progress made so far.

The group also discussed ideas about how the Commission could better work with people with lived experience and the need for more effective engagement and collaboration to benefit consumers, working together to prevent harm and make gambling safer.

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Gambling Commission Chief Executive, Neil McArthur, said: “Our goal is to make gambling safer for consumers and the creation of the interim group is another important step in helping us bring a wider range of perspectives into our work.

“We will work with the interim group to co-create a formal Advisory Board, which will allow us to involve Experts by Experience more closely in the development of our regulatory framework.

“I am really grateful for the open and constructive way in which members of the interim group have shared their personal experiences of gambling related harm and for everyone’s commitment to work together to tackle these important issues.  It is early days and we are learning along the way to ensure that feedback and advice is utilised in the most effective way.  This week we looked at the subject of affordability and we’ll be focused on other areas of player protection online in the weeks ahead.’

A spokesperson for the Interim Group said: “The Interim Group comprises a group of people who have suffered a wide range of gambling harms, including recovering gambling addicts, family and partners of addicts, and those who have lost children to gambling suicides.

“The role that is too often allocated to Experts by Experience (EbEs) of telling our stories and commenting on narrowly defined questions is ineffective, so the establishment of the group is long overdue.

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“We are determined that EbEs should play a continuing and much more active role in the deliberations and decision making across the whole remit of the Commission as part of the National Strategy to reduce gambling harms. We bring a new and vital perspective on key issues of regulation and even how the Commission itself works.

“We and they are learning how we can best work together, but we feel that there is a genuine commitment all round to make it work. Some of our comments were incorporated into the progress update on the industry-led working groups, but in future we may issue our own comments on issues that we have consulted with the Commission. We appreciate that the Commission recognises the value of our input, but we differ on certain key issues. Notably on how far and how fast improvements can be made. We look forward to working with the Commission.”

The interim group will be in place for at least the next six months, when the Commission plans to move to a permanent Advisory Group, which will add to other advice that the regulator receives through groups such as the Advisory Board for Safer Gambling and the Digital Advisory Panel.

This valuable input will add to the Commission’s other approaches currently used to include the views of consumers in their work. This includes information and feedback received from the consumer contact centre, online consumer research panels and engagement and consultations on regulatory changes.

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SBC Summit’s INFINITY Lisbon Levels Up with Timmy Trumpet on the Decks

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Blending classical training, jazz roots, and EDM firepower, Timmy Trumpet will take the stage at the INFINITY Lisbon closing party with a high-energy set that promises to close SBC Summit with a bang.

Taking place on Thursday, September 18th at the MEO Arena—which serves as the Super Stage during the day—the venue will transform into the ultimate party setting for the Australian DJ and producer, widely regarded as one of the most explosive live performers in EDM.

Known for his trumpet solos and crowd-hyping energy, his headline set will be open to VIP attendees and complimentary operator and affiliate pass holders.

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“The Greatest Show in Gaming couldn’t happen without the greatest showman in EDM! Jokes aside, no one brings the fire quite like Timmy Trumpet,” said Rasmus Sojmark, CEO & Founder of SBC. “He’s that rare artist who can blend high-energy drops with live instrumentation and still keep the crowd bouncing from start to finish.”

Timmy Trumpet’s musical journey began at just four years old when he picked up the trumpet. By thirteen, he was named Young Musician of the Year and earned a full scholarship to the Conservatorium of Music, studying under the Sydney Symphony Orchestra’s Anthony Heinrich. Within two years, he became the lead soloist for the Australian All-Star Stage Band, touring Europe and performing at some of the world’s top jazz festivals.

His evolution into the electronic music scene came naturally, blending live trumpet with high-energy EDM—culminating in his breakout hit Freaks in 2014, which has since surpassed a billion streams across all platforms and contributed to a discography that has amassed over 5 billion streams worldwide.

Trumpet’s Tomorrowland debut in 2017 remains the most-streamed set in the festival’s history. In 2024, he reached a new career high, ranking 5th on DJ Mag’s Top 100. That same year, he closed the main stage at Tomorrowland in both Belgium and Brazil—his Belgium set becoming the most-viewed performance of the year and further cementing his legacy as one of the festival’s most iconic acts.

The DJ’s genre-blending style and electrifying energy have also led to collaborations with some of the biggest names in electronic music. His discography includes powerhouse tracks with global stars like Steve Aoki, Armin van Buuren, Afrojack, Dimitri Vegas & Like Mike, Hardwell, KSHMR, R3HAB, W&W, and ALOK, among others.

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“We already announced Alok last month as part of the INFINITY Lisbon lineup, and now confirming Timmy Trumpet means we’ll have two powerhouse DJs headlining the closing party—an experience I’m sure our attendees will truly appreciate,” said Sojmark.

This won’t be the first time SBC event attendees are treated to electrifying DJ performances. The tradition began last September during the debut edition of SBC’s flagship show in Lisbon, with headline acts including Darude, Miss Monique, and Don Diablo. It continued earlier this year at SBC Summit Rio, where Afrojack and Brazilian duo Dubdogz brought the energy behind the decks. Next, the tradition heads to SBC Summit Americas, where Steve Aoki will headline the INFINITY Florida closing party in Fort Lauderdale.

“It’s becoming a tradition—and one that both we at SBC and our delegates absolutely love,” Sojmark added. “Industry events are fantastic in so many ways. But they’re also demanding. Closing them with world-class acts creates an experience that’s both celebratory and memorable, which is exactly what SBC Summit is all about.

SBC Summit will return to the Feira Internacional de Lisboa and MEO Arena on 16–18 September. Set to welcome 30,000 industry professionals from around the world, the event will offer three days of in-depth educational content, a comprehensive exhibition floor, and networking opportunities.

The post SBC Summit’s INFINITY Lisbon Levels Up with Timmy Trumpet on the Decks appeared first on European Gaming Industry News.

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Wikibet.com Partners with iConvert to Power Smarter Conversion Across its Markets

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iConvert, the conversion platform built specifically for iGaming, is partnering with online casino and sportsbook Wikibet.com operated by Geeker Technology N.V., to ramp up first-time deposits (FTDs) across all its markets and English-speaking territories worldwide.

Wikibet.com is built for players, including VIPs, who value speed, simplicity, and real rewards. But even the best user experience needs to be matched with conversion flows that deliver. That’s where iConvert steps in.
The goal? Maximise player acquisition without maxing out marketing budgets.

By using iConvert’s behavioural overlays which are tailored by traffic source, GEO, and device, Wikibet.com is now optimising every visit in real-time, ensuring more of the right players convert the moment they land.

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Wikibet gets it. They’ve built an operator brand with sharp UX, live dealers, and serious player rewards. Our job is to make sure every marketing dollar they spend results in deposits, not dead ends. This partnership is about precision, targeting bounce points, streamlining the journey, and turning intent into revenue

Ashley Wood, CEO, iConvert: “We built Wikibet for players who care about quality and speed, so it made sense to work with a partner who could bring that same mindset to conversion. iConvert gives us real-time insight, clean integration, and tangible FTD uplift. We’re excited to scale this across multiple markets and see what’s possible.”

Idan Levy, CEO of Wikibet.com: “This partnership marks another strategic step in iConvert’s global expansion, now powering over 140+ operators across 50+ markets, with over 3 million FTDs delivered to date.
Because in 2025, traffic alone isn’t enough. Conversion is the edge.”

The post Wikibet.com Partners with iConvert to Power Smarter Conversion Across its Markets appeared first on European Gaming Industry News.

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GR8 Tech Unveils Quick-Start Guide for ULTIM8 Sportsbook iFrame Integration

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GR8 Tech has released a 5-step guide for its ULTIM8 Sportsbook iFrame, giving a clearer look at what it takes to integrate one of the market’s most customizable and secure iFrame sportsbooks.

ULTIM8 Sportsbook iFrame delivers what matters most: content for different target geos and player preferences, customization tools that adapt to any brand, and full CRM control for targeted engagement. These capabilities translate directly into higher revenue and sustained growth within a safe environment rich with risk and anti-fraud features. And it all starts with fast, frictionless integration.

“Our onboarding approach is the foundation of a lasting relationship. We’ve built this guide to showcase that we don’t just provide a tool; we empower operators to get the most out of it,” said Kateryna Pozdnysheva, Chief Client Officer at GR8 Tech.

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The guide walks through all major phases of ULTIM8 Sportsbook iFrame’s integration:

  • Planning and requirement gathering, including technical scope, branding needs, and licensing details
  • Contracting and onboarding, with a dedicated project team, Slack channel setup, and live training sessions
  • Customization options, covering UI branding, gamification tools, CRM, bonus orchestration, risk tools, and more
  • Integration and go-live, detailing APIs, authentication, staging, and testing procedures
  • Post-launch support, including 24/7 access to support, risk & anti-fraud teams, and change request workflows

GR8 Tech’s Client Success team is central in the integration process, supporting clients from initial planning through post-launch growth. With tailored training, always-on support, and real-time risk management, the team ensures every partner can confidently scale and evolve their sportsbook offering.

Clients want to differ from other sportsbooks and have more control,” added Pozdnysheva. “So, client success means anticipating needs, not just answering questions. We combine tools with a personalized, proactive mindset, which continues after go-live.

Whether operators are new to sports betting or expanding existing platforms, the ULTIM8 onboarding guide looks at the proven steps to launch fast, stay agile, and unlock long-term value in partnership with GR8 Tech.

Explore the guide on ULTIM8 Sportsbook iFrame integration and learn how to follow the seven-day go-live path.

The post GR8 Tech Unveils Quick-Start Guide for ULTIM8 Sportsbook iFrame Integration appeared first on European Gaming Industry News.

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