Skyrocket Entertainment’s The Games Company joins Yggdrasil YG Masters as launchpad to global growth

Branded content developer and IP rights holder to accelerate business strategy and boost scale of operations with GATI integration

Branded content developer and IP rights holder Skyrocket Entertainment has joined Yggdrasil’s flagship YG Masters programme, accessing the supplier’s latest GATI standardisation technology as a launchpad to drive global growth.

Skyrocket’s content development and distribution division, The Games Company (TGC), join a host of the world’s most innovative independent studios and game developers on the award-winning YG Masters programme, that has seen partners design, develop and distribute best performing content using Yggdrasil’s proven technology and global network.

Launched at the 2018 Cannes Film Festival, Skyrocket Entertainment transforms iconic Hollywood feature films and branded intellectual property rights into content for real and social money gaming. The company recently acquired the international rights to 75 feature films including Rambo 4, The Expendables, and The Fallen franchise. In 2019 Skyrocket acquired The Games Company to broaden its reach in delivering exciting and standout games.

Skyrocket’s TGC will have access to GATI, Yggdrasil’s preconfigured, regulation-ready development toolkit, enabling studios and game developers to use a standardised technology solution to develop and effectively distribute games anywhere in the world.

This means YG Masters partners can source, build, and distribute content and crucially accelerate global reach, finding new ways to increase revenues, all using one standardised interface.

GATI is the enabler of the Yggdrasil Decentralised Aggregation Network (DAN). All Yggdrasil partners integrated to GATI will be able to cross-sell their games to any global Yggdrasil Franchisee. This is a unique model enabling them to rapidly scale distribution and boost revenue opportunities, at the same time as developing completely new ways of working and collaborating.

Stuart McCarthy, Head of Partner Strategy and Sourcing at Yggdrasil, said: “Skyrocket has grown rapidly in a very short space of time, however by joining YG Masters they will be able to greatly accelerate that progress and scale, with access to an unlimited audience, all powered by our revolutionary GATI technology. I am positive that our customers and their players will enjoy the innovative games delivered from our Skyrocket partnership.”

Richard Clarke, COO at Skyrocket Entertainment, said: “We’re delighted to announce our partnership with Yggdrasil. YG Masters has been a phenomenal success for its members and the recent addition of GATI technology will provide us with the firepower we need to significantly boost and further grow our global operations in the most efficient and secure way.”