Central Europe
Germany: Sales revenues from paid online services for games rises significantly once again
• 461 million euros generated by fees from online services
• More than 5 million people in Germany pay for online services
• German games industry tops 6-billion-euro mark
Sales revenue generated by fees from online services in Germany rose significantly once again. The segment grossed approximately 461 million euros in 2019, which is an increase of 30 per cent compared to 2018 (353 million euros) – and even that year, the segment had nearly doubled, with growth of 97 per cent. These are the figures released today by game – the German Games Industry Association, based on data collected by the market research company GfK. Fee-based online services are currently available in multiple versions and for a range of different gaming platforms. For example, services on consoles including Nintendo Switch Online, PlayStation Plus and Xbox Live Gold offer options such as playing online with and against other players, saving games in the cloud and receiving discounts on games and expansions. Subscription services for PC such as Origin Access Premier (EA) and Uplay+ (Ubisoft) allow players to pay a fixed monthly fee to access a huge rotating library of games and to play some new games before the release date. With cloud gaming services such as Google Stadia Pro and PlayStation Now, on the other hand, gamers no longer need high-performance hardware to play titles with their full range of graphics, as the computing power to run the games is provided in the cloud. Monthly fees for online services can range from 4 to 10 euros, depending on the provider. Last year, a total of approximately 5.1 million gamers paid for these fee-based services, which is around 300,000 people more than in 2018 (4.8 million).
In Germany, growing numbers of gamers are discovering fee-based online services that give them access to an enormous selection of the latest hot titles, offers and discounts for a monthly fee. The strong growth in this segment also indicates how much the games market is currently changing: long-term access and usage rights for games are becoming much more important than purchasing individual titles,’ says Felix Falk, Managing Director of game. ‘Cloud gaming services are an interesting option for many gamers, particularly if we consider future trends and blockbuster titles that require a lot of processing power. All the heavy processing takes place in data centres, so the players themselves no longer need particularly high-performance hardware. There’s a lot going on in this budding market segment at the moment, and we expect to hear much more about it in future.’
German games market grows by 6 per cent
As already reported by game, the German games market grew by 6 per cent in 2019, to around 6.2 billion euros. Sales of games hardware, including consoles, gaming PCs and accessories, dropped by 2 per cent from the previous year, to 2.4 billion euros. In contrast, the market for games software showed a gain of 11 per cent: in 2019, a total of about 3.9 billion euros was spent on computer and video games and the charges for the respective online services.
About the market data
The current data takes into account further dedicated games hardware like gaming PCs and the corresponding accessories, resulting in a larger market size than previously reported. This is true also of the adjusted data for 2018, which accordingly differs from that reported last year.
The market data is based on statistics compiled by GfK, the GfK Consumer Panel and App Annie. The methods used by GfK to collect data on Germany’s digital games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their digital game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.
game – the German Games Industry Association
We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.
Central Europe
Scientific Games and National Lottery of Slovenia Strengthen Instant Game Partnership
Scientific Games and Loterija Slovenije, the national lottery of Slovenia, are moving to strengthen their instant game partnership and position the Lottery for more growth through a new, exclusive five-year contract. The new contract follows 26% growth in Loterija Slovenije’s instant game sales over the past four years. The agreement may be renewed for an additional two years.
2024-SGSocials-Slovenia-1200×1200.png“The move to this new partnership with Scientific Games heralds further progress for our Srečka games portfolio,” said Loterija Slovenije CEO and President Romana Girandon. “The enhanced partnership aligns our goals to responsibly grow these products and ultimately, grow proceeds to our good cause programs.”
Loterija Slovenije’s new partnership closely aligns the strategic interests of both companies using Scientific Games’ world-leading instant game design and portfolio management services, as well as data-driven analytics and insights, game manufacturing, retailer analysis, marketing, sales support and licensed brand services.
Scientific Games began working with Loterija Slovenije six years ago as the Lottery’s primary instant games provider and most recently collaborated on successful higher price point game launches featuring an Advent calendar and a €10 extended play game.
“We’re proud to move to an enhanced partnership with Loterija Slovenija so that we can fully maximize the potential of its Srečka games,” said Kevin Anderson, VP of Global Strategic Accounts for Scientific Games. “Our expertise with data analytics and portfolio management will help drive sales performance for the games and provide entertaining experiences for Slovenian players.”
With products that generate more than 70% of global instant game retail sales, Scientific Games is the world’s largest instant games creator, producer and services provider, and the primary provider to nine of the Top 10 performing instant game lotteries in the world (La Fleur’s 2024 World Lottery Almanac).
The post Scientific Games and National Lottery of Slovenia Strengthen Instant Game Partnership appeared first on European Gaming Industry News.
Leading German software provider teams up with Hamburg-born aggregator to make full suite of slots available to customers in regulated markets worldwide
With immediate effect, German iGaming-business Apparat Gaming is teaming up with fellow Hamburg-founded company edict egaming. The former, having forged a reputation for providing premium casino content with a German accent, has thus joined forces with one of the country’s top aggregators in edict, one of the Merkur Group’s subsidiaries.
As a result of the deal, Apparat Gaming’s ever-expanding portfolio of 30+ quality slots, including recent releases like the high-octane Autobahn Alarm and the hotly-anticipated Fishin’ the Biggest, will be joining edict’s already widespread line-up of over 200 titles – making them now available to all operators who choose edict for their game aggregation needs.
This collaboration will give customers access to an even more diverse selection of games, all of which are fully compliant with the latest German regulation and certified for release in multiple markets.
Founded in 1998, edict was one of the industry’s pioneering online casino service providers before it was acquired by the Merkur Group a decade later. In 2021, the company added an aggregator solution to its offering, and it has been steadily developing this product ever since to a point where it now supplies content to over 150 operators and starts 8.5+ billion games per year.
Specialising in engaging titles that are supplied by some of Germany’s most popular studios, Apparat Gaming’s releases will certainly look right at home among the aggregator’s prestigious game portfolio – and both parties are already looking forward to a highly successful collaboration.
Martin Frindt, Co-Founder and Chief Product Officer at Apparat Gaming, said: “Given Apparat Gaming’s German roots, we’re delighted to be teaming up with a Hamburg-born business-like edict. Adding our titles to their line-up will give operators access to our over 30 top slots that all come with our signature German accent, and we can’t wait to hear how they’re received by customers.”
Dominic-Daniel Lienard CEO at edict, said: “Since launching our aggregator solution, edict has compiled a stellar portfolio of releases from some of the top developers in Germany and beyond – and adding Apparat Gaming titles will strengthen this roster further. With great graphics, unique themes, and innovative bonus features, we’re sure their slots will be a huge hit with our operators.”
The post Apparat Gaming and edict egaming announce partnership appeared first on European Gaming Industry News.
Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences has further expanded in the regulated Swiss market, taking its games live with Swiss4Win.
The collaboration enhances Wazdan’s profile in the country with Swiss4Win’s leading online gambling platform revolutionising player experiences with the introduction of the studio’s exciting range of games.
As Wazdan continues to deliver the world’s most rewarding casino game experiences, this new partnership heralds a new era of entertainment. Players can look forward to a diverse selection of captivating slots designed to appeal to Swiss players.
In conjunction with this partnership, Swiss4Win unveils its new website, meticulously crafted to enhance user engagement. The platform boasts a cutting-edge SEO-oriented design, complemented by a sleek dark mode interface. With a heightened focus on slot providers, the website features a dedicated page showcasing premier gaming offerings.
Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “We’re excited to join forces with swiss4win.ch to introduce our latest games to players worldwide. This collaboration represents a shared commitment to innovation and excellence in the iGaming industry.”
Paolo Sanvido, Chief Executive Officer at Casino Lugano and Swiss4Win, added: “Wazdan’s distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally. Its dedication to crafting enriching casino experiences offers players greater control over their gaming preferences and seamlessly aligns with our audience’s interests.”
The post Wazdan amplifies Swiss presence with Swiss4Win launch appeared first on European Gaming Industry News.
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