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Betway Enters Discussions for Sevilla FC Shirt Sponsorship

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Online gambling company Betway is preparing for its biggest Spanish marketing commitment. The company reportedly enters into discussions to become the official shirt sponsor of Sevilla FC in time for the start of the 2020/2021 La Liga football season.

As per the reports, Betway is leading the way to replace Marathonbet as lead sponsor of Sevilla, recognised as Andalucía’s biggest football club. Following the abrupt postponement of the La Liga 2019/2020 season, Marathonbet is reported to have withdrawn its sponsorship of Sevilla, terminating terms on its existing two-year contract.

Meanwhile, Betway, which seeks to further establish its La Liga presence, has offered Sevilla a €5 million per season deal, representing the club’s biggest-ever sponsorship.

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However, Betway’s planned Sevilla sponsorship will carry underlying risks, as Spain’s coalition government moves to enforce a new federal code across all gambling verticals.

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Gaming Realms unveils latest game with thrilling new BL4STTM mechanic

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Gaming Realms has sweetened its Slingo collection with the launch of brand-new mechanic BL4STTM, making its debut in latest release Slingo Candy Machine BL4ST.

The BL4ST mechanic sees players triggering explosive reactions that allow for even more winning opportunities and adds a new layer of excitement to the popular Slingo concept.

After every reel spin, matching numbers are highlighted and a coloured candy is revealed. Available adjacent positions are then also shown, and if they match, these turn into dabbed positions for more chances to secure a Slingo line. If four or more candies of the same colour appear in one reaction, BL4ST mode is activated.

Once BL4ST mode is in play, matched candies will have a cash value attached depending on the size of the cluster created. Gameplay persists if new adjacent colour matches are found. Different coloured candies revert to numbers and once blast mode is completed, the game continues in its base state.

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Packed with vibrant visuals, thrilling gameplay, and sweet surprises, Slingo Candy Machine BL4ST delivers a delicious twist on the classic Slingo format.

The new mechanic is the latest testament to Gaming Realms’ commitment to evolve its offering with innovative and engaging mechanics and features that appeal to a wide global audience.

Suki Sandhu, Chief Product Officer at Gaming Realms, said: “Slingo Candy Machine BL4ST with our new BL4ST mechanic takes the iconic Slingo experience to a new level.

“BL4ST creates exhilarating action that refreshes the gameplay whilst allowing more opportunity for players to match more numbers, create Slingos and the chance of instant cash wins. We are constantly working to expand our product portfolio to introduce unique ways to further engage players and we are certain BL4ST will resonate with our target audience.”

The post Gaming Realms unveils latest game with thrilling new BL4STTM mechanic appeared first on European Gaming Industry News.

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Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025

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e EGR Marketing & Innovation Awards 2025
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Kaizen Gaming secured a total of three awards, including Innovation in Sports Betting and Best Native App for the second consecutive year.

 Kaizen Gaming, one of the world’s biggest GameTech companies and owner of the Betano online sports betting and gaming brand, has been honoured with three awards at the prestigious EGR Marketing and Innovation Awards 2025, held in London on June 19th. Kaizen Gaming was awarded with “Brand of the Year – B2C” for its premium brand, Betano, “Innovation in Sports Betting” and “Best Native App”.

The past year has been especially significant for Betano which unveiled a new brand identity, brought to life globally through sponsorships of major international football tournaments, such as the UEFA EURO 2024™, the CONMEBOL Copa America™️ 2024, the UEFA Europa League and the UEFA Conference League, alongside prominent local competitions, like Brasileirão Betano (Campeonato Brasileiro Série A) and Torneo Betano (the Argentine Primera División).

Furthermore, the award victories in the “Innovation in Sports Betting” and “Best Native App” categories highlight Kaizen Gaming’s ongoing commitment to customer-centric innovation, delivering highly engaging gameplay and mobile-first experiences that continue to set new industry standards. Notably, this is the second consecutive year that Kaizen Gaming has been distinguished for developing the “Best Native App”, a testament to the excellence of its in-house technology, product, and innovation teams.

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Pablo Puertas, Marketing Director of Kaizen Gaming said: “The past year has been a defining one for Betano. We didn’t just refresh our visual identity; we reinforced Betano as a modern, premium and trusted brand, radiating confidence, playfulness, and artistic flair. Through bold 360° campaigns and landmark sponsorships we connected with millions of people in meaningful, localized ways.

But this is more than branding. It reflects our broader commitment to delivering the best, most innovative, and most responsible gaming experiences possible. Winning ‘Best Native App’ once again, as well as ‘Innovation in Sports Betting’ shows that we are pretty successful at it. We are now at a stage where we can confidently say that Betano is a truly premium global player, able to compete for leadership in any given market. A big thank you to the award organizers, but more importantly to the ‘Kaizeners’, who are the driving force behind our success”.

Building on last year’s momentum, the first half of 2025 has been a remarkable period for Kaizen Gaming and Betano, highlighted by multiple high-profile global sponsorships – including the most recent partnership with FIFA for the FIFA Club World Cup 2025™ for South America and the long-term principal and front-of-shirt partnership with Club Atlético River Plate.

The EGR Marketing & Innovation Awards reward the most innovative and creative companies in the online gaming industry, celebrating commercial success, game-changing innovation, leading customer service and marketing prowess over the past 12 months. This year’s ceremony took place at The Mermaid, London, on 19th June 2025, and was hosted by Greek comedian George Zach.

The post Kaizen Gaming’s Betano Recognised as Brand of the Year at the EGR Marketing & Innovation Awards 2025 appeared first on European Gaming Industry News.

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iGB L!VE to champion player protection

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iGB L!VE to champion player protection
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The Sustainable Gambling Zone (SGZ) located on stand Q30 at iGB L!VE will reflect the very latest thinking on player protection delivered by a mix of not for profit and private sector companies including Yaspa, Experian, Department of Trust, Gordon Moody and BetBlocker  – the 2025 Clarion Gaming charity partner.

Visitors to the Zone will have the opportunity to connect directly with specialists in responsible gambling, mental health, and consumer protection, learn about the latest technological advances and initiatives designed to enhance player safety and well-being, attend thought-provoking sessions and workshops focused on best practice and foster collaborations aimed at driving positive change across the industry.

Explaining the evolution of Clarion Gaming’s commitment to player protection Managing Director Stuart Hunter said: “I’m extremely proud that we became the first b2b gambling event to champion player protection when we launched the Consumer Protection Zone at ICE 2018.

“The journey of the Sustainable Gambling Zone has been nothing short of remarkable. What began as a ground-breaking initiative has evolved into a powerful symbol of the industry’s collective commitment to sustainability. As the home of the iGaming community moves to London, the heart of the iGaming industry, the SGZ will once again underscore our belief that player experience and responsible practices are fundamental to long-term success.”

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Naomi Barton Portfolio Director iGB events added: “World class exhibitions provide a powerful platform for engagement. The opportunity to bring together the international industry with its regulators in a professional environment is a key opportunity to ensure that gaming regulation delivers robust player protection undertakings within a framework which allows the industry to grow.

“We remain utterly committed to supporting safer gambling and the promotion of regulated markets. The SGZ provides a focus for our attendees to understand, implement, and champion the responsible principles that underpin a healthy and thriving iGaming sector. We invite all 15,000+ iGaming professionals attending iGBLive 2025 to visit the SGZ and be part of what promise to be vital conversations.”

iGB L!VE: 2 – 3 JULY, 2025 | ExCel London

The post iGB L!VE to champion player protection appeared first on European Gaming Industry News.

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