William Hill Signs EGBA’s pan-European Advertising Code

Bookmaker William Hill has signed the European Gaming and Betting Association’s (EGBA) pan-European code of conduct on responsible advertising for online gambling.

The code applies to all media platforms and introduces essential standards for advertising content and dedicated measures for social media, particularly focusing on the protection of minors.

“We are very pleased to join the initiative by the EGBA. As license holders within numerous markets, our advertisement policies always follow the local regulatory frameworks. During these difficult times we welcome any initiative that will offer additional protection of minors,” Patrick Jonker, MD of William Hill International and CEO of Mr Green Ltd, said.

“Advertising is essential to inform the consumer of the websites which are regulated and steer them away from rogue black-market websites. But advertising should be responsible and protect consumers, particularly minors. We encourage other gambling companies to sign up to the code and look forward to engaging with Europe’s authorities to ensure its success,” Maarten Haijer, Secretary-General of EGBA, said.