Latin America
Betsoft Strikes Slots’ Content Partnership with Salsa Technology
Betsoft Gaming one of the world’s premier producers of high-quality iGaming content is proud to announce a partnership deal with Salsa Technology.
The agreement will see the award-winning developer integrate a wide selection of its top-performing titles on to Salsa Technology’s Game Aggregation Platform (GAP). Betsoft prides itself on its creative studio which has launched a whole wave of cinematic animated slot titles. Some of the Betsoft games available within the deal will include classics Monster Pop, Spring Tails and Total Overdrive.
Salsa Technology’s partners will be able to access this innovative new slot content through a single integration.
Betsoft’s Sales Executive, Francesca Raniolo said: ‘Partnering with Salsa Technology, who are recognised leaders in the Latin-American market, as well as Spain and Portugal, is another step forward for us in our global strategy.’
Salsa Technology’s Global Business Development Manager Victor Arias followed: ‘Betsoft Gaming has been a leader in the slots’ development space for years and we cannot wait to add these new games to our GAP offering.’
About Betsoft Gaming:
Betsoft Gaming is the market leader in cinematic casino content and gaming solutions, working with 200+ of the most successful casino operators worldwide. Since 2006, the Betsoft brand has been synonymous with commercial success and innovation. Its portfolio of more than 190 RNG titles is proven to attract, engage, and retain players. Headquartered and licensed in Malta, Betsoft operates in more than 15 regulated markets, with its games being independently certified by Gaming Labs International. Visit www.betsoft.com to try our games.
About Salsa Technology:
Salsa Technology is an omni-channel iGaming platform servicing both new and established online and land-based operators. Its leading game aggregating platform (GAP) is available in Latam and increasingly around the globe. The company began life in Video Bingo game development and is still renowned for creating the most innovative titles on the market. Video Bingo is a hybrid between Bingo and Slot games. The company is one of the most popular technology developers in the Latin American market and is rapidly growing into other markets. The platform, technology and entire games portfolio is lab certified for Colombia, Mexico, Asia and Europe will be coming soon. More information about Salsa Technology can be found at www.salsatechnology.com.
Argentina
Play’n GO breaks new ground with entrance into third Argentinian province
Swedish gaming giants’ games now available in the province of Córdoba’s newly regulated market
Play’n GO, the world’s leading casino entertainment provider, has today announced their expansion into yet another new regulated market, as the Swedish gaming giant has agreed a partnership with Betsson in the province of Córdoba, Argentina.
Argentina is currently in a process of regulation for online gaming purposes on a province-by-province basis, and the partnership with Betsson sees Play’n GO enter yet another regulated market, keeping up the momentum from 2023 that saw the company expand its global reach.
This announcement sees Betsson’s players in Córdoba gain access to Play’n GO’s entire catalogue of games, including classics such as Book of Dead, Reactoonz, and Moon Princess.
This announcement is a signal of intent from Play’n GO, who reiterate their commitment to be present in every regulated market in the world.
Michele Stefanelli, Sales Leader, LATAM and Southern Europe, Play’n GO said: “Our first foray into a new region is always exciting for us, and we’re looking forward to a successful partnership with Betsson in Córdoba. Players around the world, and especially in the LATAM region, have already shown their fondness for our content, and we’re quietly confident that this new region will be no different. We are on record with our commitment to a safe, regulated industry, and we’re very pleased to see that approach rolled out globally by lawmakers and operators alike.”
Maximiliano Bellio, Managing Director Betsson Argentina, added: “We’re pleased to welcome Play’n GO to the Betsson family here in the Córdoba region, and we look forward to many years of success together. Like Play’n GO, Betsson is committed to a sustainable industry model, so this partnership makes perfect sense for both parties. We’re sure our players will be as excited as we are once they start playing these games that have proven so popular around the world, so let’s get started.”
Play’n GO’s games are already available in the autonomous city of Buenos Aires and Buenos Aires Province within Argentina’s federal system.
Andre Filipe Neves
Salsa Technology Hails Hugely Successful BIS SiGMA Americas
Salsa Technology has hailed a hugely successful BIS SiGMA Americas where it presented its Latin America-ready solutions. Sao Paulo’s Transamerica Expo provided the backdrop for the Brazilian iGaming community to come together to discuss all the major trends and developments in the region.
From Salsa Technology’s biggest stand yet at the event, the team was on hand for the duration to share info about the cutting-edge technology and highly-flexible solutions created specifically to meet the needs of local markets. The GLI-certified PAM, Salsa Omni, was a hot topic for those seriously exploring the regulated Brazilian market. It provides a comprehensive solution that includes secure migrations for peace of mind. Salsa Technology’s recent collaboration and seamless launch with NossaBet sparked many new conversations around partnerships.
“Seeing the sheer number of people visiting our stand and enquiring about our Latin America-ready solutions filled me with pride,” the founder of Salsa Technology, Peter Nolte, said. “There is huge momentum in the region following the regulatory advancements and we’re perfectly positioned to support those wanting to succeed here.”
Many productive exchanges were focused on Salsa Gator given its unrivalled ability to provide casino gaming in the regulated Brazilian market, complying with the specific requirements laid out by state regulators.
During the two days in Sao Paulo, Salsa Technology’s signature Senhor do Bomfim wish ribbons were in high demand, while the artisanal cachaca kept the conversations flowing.
“This year’s BIS SiGMA Americas event was the best yet for the business as the focus has never been sharper on what our solutions can deliver within the region,” the Chief Operating Officer for Salsa Technology, Andre Filipe Neves, said. “Attendees arrived with clear intentions and demands to discuss how best to expand into these regulated markets. Our preparation set the stage for significant success.”
BiS SiGMA Americas
Sportingtech Places New Local Talent Front and Center at BiS SiGMA Americas
Award-winning provider highlights vast Latin American expertise at show
Full-service betting and gaming platform provider Sportingtech has introduced some of its newly-appointed Latin American team at this year’s BiS SiGMA Americas, showcasing how its local know-how and intuitive products can elevate any operator’s position in the region.
On-hand for the duration of the event in Sao Paulo was Marina Selmi, Latin America Regional Sales Manager, who outlined the full power of the supplier’s solution. Sportingtech’s expertise in the Latin American market was on display to more than 10,000 delegates, with the company boasting a comprehensive understanding of customer preferences across the region.
Laura Manzella, Senior Account Manager, was also present to provide insight on the current landscape. Manzella was able to inform partners of the latest regulatory updates and detailed the provider’s most recent technological developments to highlight its robust products.
Sportingtech has made great strides in developing its Latin America-facing team in recent months, with boots-on-the-ground personnel keeping abreast of the changing legislative scene to ensure compliance.
The supplier places a huge emphasis on its people and takes pride in fostering a collaborative and supportive culture. To coincide with this, there have been several key hires in senior positions across the company to help accelerate growth, following Chief Executive Officer Tom Ustunel’s appointment in December of 2023.
This year’s event saw Sportingtech pick up another high-profile industry accolade as Ustunel (pictured) won the coveted Chief Executive Officer of the Year award. The win recognized the leadership and commitment he has brought to Sportingtech as the brand is primed for more growth across the globe in 2024.
“BiS SiGMA Americas is certainly one of the most important events in the calendar and we had a tremendous experience at this year’s show,” Ustunel said. “It was important for us to showcase our local team members who have acquired a comprehensive understanding of the region and how we can positively impact the offerings of current and prospective partners. With regulations in Brazil almost finalized and other markets showing unique appeal and growth potential, we are well-placed to exceed operators’ expectations across Latin America.”
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