Connect with us

Press Releases

AvatarUX’s latest release PopRocks™ bursts on to the scene

Published

on

Reading Time: 2 minutes

 

Cutting-edge game developer’s new title in partnership with Yggdrasil features innovative PopWins mechanics

Games design studio AvatarUX is back with a bang to deliver its latest video slot, PopRocks series and the second in its partnership with Yggdrasil and the YG Masters programme.

With up to 33,614 ways to win, this awesome game is ready to take the gaming sector by storm.

The second release from the rising star, AvatarUX’s PopRocks unleashes mystical gems with arcane powers that pop and multiply, expanding to a maximum win potential of 72,188x bet.

PopRocks mechanics, where winning symbols ‘pop’ and are replaced with two new symbols and expanding reels, giving players the chance of epic wins.

AvatarUX is an original partner studio of the YG Masters programme which allows independent studios to develop content on Yggdrasil’s platform and in partnership with the supplier. PopRocks is AvatarUX’s second title launched through the partnership, following the successful release of Lilith’s Inferno last year.

Marcus Honney, Managing Director at AvatarUX, said: “We’re thrilled to announce the release of PopRocks mechanics.

“Immersive gameplay, cutting-edge design and bringing excitement to the market is what we pride ourselves on, and with its state-of-the-art technology, PopRocks is a fantastic addition to any offering and is sure to keep players coming back for more.

Stuart McCarthy, Head of Partner Strategy & Sourcing at Yggdrasil, said: “Our YG Masters programme adds significant business strategy value for our connected partners, and this innovative new title from AvatarUX perfectly showcases our aim to enhance our existing portfolio with innovative quality content from third-party studios.”

Yggdrasil’s YG Masters programme has recently been updated to form an integral part of the supplier’s new business division, Yggdrasil Franchise, which further cements its position as a global publisher of casino content through IP licensing.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has led me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land-based gaming sector. Later also ventured into covering several tech industries.

Continue Reading
Advertisement

GamingNewsRoom.com – The Pulse of the Global Gaming Industry

GamingNewsRoom.com cuts through the noise and delivers what the industry actually needs: fast, sharp, and relevant updates from across the gaming universe. Powered by HIPTHER, this platform brings clarity, insight, and a bit of edge to a world overflowing with press releases and recycled headlines.

Real News. Real Insights. Zero Fluff.

With a rapidly growing audience of industry professionals, operators, suppliers, regulators, and tech innovators, GamingNewsRoom.com serves up in-depth stories, analysis, and timely coverage that keeps the global gaming community in the loop. We follow the trends that matter:

  • iGaming & Land-Based Gaming
  • Sports Betting & Esports
  • Regulation, Compliance & Market Movements
  • Technology, AI, Web3 & Future-Ready Innovation

From rapid-fire news briefs to deeper investigative pieces, interviews, opinion columns, and event reporting, GamingNewsRoom.com brings a modern, dynamic perspective to every corner of the industry.

A Platform That Brings the Industry Together

GamingNewsRoom.com doesn’t stop at publishing. Through extensive coverage of HIPTHER’s conferences, virtual discussions, meetups, and global insights, we act as a bridge between leaders, innovators, regulators, and rising talent. It’s where the stories happen — and where the industry connects.

Why GamingNewsRoom.com?

Because the industry deserves a news hub that’s fresh, fast, and unfiltered. Backed by HIPTHER’s decade-long legacy of empowering communities through events, media, and knowledge, GamingNewsRoom.com is built to be your daily checkpoint for what’s shaping the future of gaming worldwide.

Get In Touch

Want to collaborate, submit news, or explore partnerships? We're here for it.

Sales & Partnerships: [email protected]
Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025
GamingNewsRoom.com is proudly part of HIPTHER. Registered in Estonia under HIPTHER OÜ, Registration no.: 17339889, EU VAT ID: EE102909106.

A decade of innovation — and yes, we’re just getting started. The future isn’t waiting, and neither are we.

Please turn AdBlock off