Press Releases
SIS signs World Greyhound Tote Pool deal with Poolbet.ru
Leading multi-channel betting supplier SIS (Sports Information Services) has agreed a deal with Poolbet.ru (Pari Engineering RUS LLC) for its World Greyhound Tote Pool.
This new partnership will allow Poolbet.ru to accept and transfer bets into the pool of leading British greyhound racing content, by integrating the end-to-end solution, which consists of live streamed pictures, commentary, data on-screen graphics and markets.
Poolbet.ru will significantly expand its racing offering with the addition of over 8,000 British greyhound races per year, with a betting event every seven minutes between 1 to 5pm each day, taken from eight UK tracks including Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore and Romford.
The SIS World Greyhound Tote Pool is live with bookmakers across the globe, with its high-margin short-form content proving to help drive betting turnover.
Partnering with Poolbet.ru marks the supplier’s entry into the Russian market and demonstrates its growth internationally.
Anže Gantar, Digital Sales Manager at SIS, said: “After successfully launching the SIS World Greyhound Tote Pool in North America last year, we’re excited to be bringing this product to Russia as part of our new partnership with Poolbet.ru.
“Poolbet.ru bettors will now have access to market leading British greyhound racing through our end-to-end solution, with regular betting events taking place across betting times to keep them engaged and to drive revenues for the Russian bookmaker.”
Alexander Ivashkevich, CEO of Pari Engineering, said: “We’re delighted to be launching the SIS World Greyhound Tote Pool, which will allow us to significantly boost our racing offering.
“The high frequency of the greyhound racing betting events available through the pool, as well as SIS’s strong reputation for delivering live pictures and data, were important factors in our decision to integrate the product. We’re sure our customers will enjoy the exciting greyhound racing events that are now available to them.”
Angela Bernhard Thomas
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Industry News
Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
Press Releases
Imagine Live Launches Casino Hold’em
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
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