Press Releases
Gambling Business Group deliver powerful industry insight to UK government department
Peter Hannibal, chief executive of the influential cross industry strategic body the Gambling Business Group (GBG), has thanked members for providing an ‘ultra professional’ shop window on the industry when they helped host the gambling policy team from the Department for Digital Culture Media and Sport (DCMS) at the recent ICE London exhibition. Five of the team attended the closing day of ICE London as guests of the Gambling Business Group, participating in a guided tour of the exhibition which took in key features of the ICE show floor.
Expanding on the visit, Peter Hannibal said: “I was delighted to host the gambling policy team and to be able to explain the issues impacting the modern gambling industry. GBG members are drawn from all sectors of the industry which enabled the DCMS party to develop a holistic view of the business as opposed to viewing it exclusively through the prism of just one gambling vertical.”
He continued: “The DCMS representatives covered On-line, Off-line, Responsible Gambling, Brexit and Gambling Policy amongst many other topics. In terms of specifics they wanted an insight to technological developments, the industry’s safer gambling initiatives as well as the emergence of the e-sports phenomenon. GBG Members exhibiting at ICE, including Playtech, Novomatic UK, Regal Leisure, Innovative Technologies Ltd, SG Gaming, Praesepe, Inspired Entertainment, Blueprint Gaming and Reflex Gaming were able to show the DCMS team a wide range of innovations, technological solutions as well as a sharp focus on safer gambling. Members of the party stayed on after the scheduled visits had finished simply to wander around what is undoubtedly the greatest gambling show on earth!
“Finally, I would like to issue a big thank you to both the ICE London organising team led by Kate Chambers and to GBG member companies for representing and portraying the Industry in such a compelling and ultra professional way.”
Angela Bernhard Thomas
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Industry News
Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry
- Innovative engagement strategy positions MeridianBet as a leader in CSR within the betting and gaming industry
- Optimized brand loyalty as active customer participation in CSR strengthens connection and loyalty
- Scalable impact, as the model is designed for expansion and could be adapted to new markets, indicating potential for widespread adoption and growth
Transforming Customers into Environmentalists and Humanitarians
MeridianBet’s pioneering initiative, Meridian Donate, is transforming the betting industry by engaging customers directly in corporate social responsibility (CSR) actions. This unique platform allows customers to actively participate in and fund various environmental, societal and humanitarian projects, setting a new standard for customer engagement and community impact.
Key Features of Meridian Donate:
- Direct customer involvement: Customers are not just donors but active participants in CSR decisions
- Diverse programs: Offers choices from global afforestation to local humanitarian efforts
- Partnerships with renowned organizations: Collaborates with entities like the Red Cross and UNICEF
Expanding Impact: A Year-by-Year Growth
The Meridian Donate platform has seen substantial growth in its scope and impact:
- Number of individual campaigns: Grew from 8 in 2021 to 20 in 2023
- National markets Integrated: Expanded from 3 in 2021 to 8 in 2023
- Direct Beneficiaries: Increased from 43 NGOs in 2021 to 159 in 2023
In 2023 alone, the platform’s expansion into eight markets facilitated 20 customer-funded campaigns, directly benefiting 159 NGOs, up from 122 the previous year.
Continued Commitment to Innovation and Community Involvement
Meridian Donate not only showcases MeridianBet’s dedication to CSR but also redefines the role of digital marketing within the industry. By converting sports bettors into active CSR participants, Meridian Donate enhances customer loyalty and brand value, making it a critical element of MeridianBet’s market strategy.
Recent Successes and Future Outlook
In its recent operation, Meridian Donate has launched an ambitious global afforestation initiative, committing to plant 20,000 seedlings across various regions. This project not only underscores our environmental commitment but also enhances our brand’s community presence. Already, several hundred contributions have been recorded in the platform’s first month, indicating robust customer engagement and support.
The post Meridian Donate: Revolutionizing CSR in the Betting and Gaming Industry appeared first on European Gaming Industry News.
Press Releases
Imagine Live Launches Casino Hold’em
Imagine Live proudly unveils its latest game addition – Casino Hold’em. This thrilling new game promises to elevate the poker experience for enthusiasts and novices alike, combining the excitement of traditional Texas Hold’em with the thrill of live casino action.
Casino Hold’em offers players a dynamic and immersive gaming experience. With sleek graphics, intuitive gameplay, and live dealers, players will feel seated at a high-stakes table in a world-class casino right from the comfort of their homes.
Key features of Casino Hold’em include:
Neon-lighting Studio: Casino Hold’em has a very inviting atmosphere. It features an elegant, well-designed studio with neon lighting that evokes a sophisticated gaming environment.
Captivating Gameplay: Stunning graphics and seamless gameplay transport players to the heart of the action.
Bonus Bet: In Casino Hold’em, players can place a Bonus bet alongside their initial Ante bet. Even if the Play bet is lost, the Bonus bet remains unaffected and can still be won if the specific hand criteria are met.
Multiplatform Compatibility: Enjoy Casino Hold’em on desktop, tablet, or mobile devices, allowing players to play anytime, anywhere.
“We’re thrilled to introduce Casino Hold’em to our players,” said Mikayel Aznauryan, Chief Product Officer at Imagine Live. “At Imagine Live, we’re committed to delivering premium gaming experiences, and Casino Hold’em is no exception. With its blend of live action, strategic gameplay, and neon design, we believe it will quickly become a favorite among poker enthusiasts worldwide.”
The post Imagine Live Launches Casino Hold’em appeared first on European Gaming Industry News.
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