Press Releases
NetEnt cooks up a storm with new Gordon Ramsay Hell’s Kitchen slot
Collaboration with celebrity chef and ITV to spice up supplier’s branded game hall of fame
One of the world’s most renowned and influential TV chefs is set to be top of the menu in NetEnt’s licensed slots portfolio when his game launches later this year.
Gordon Ramsey, notorious for his colorful language during his stellar global television career, is the new addition to NetEnt’s growing library of branded content. Hell’s Kitchen will incorporate Gordon’s famous catchphrases, as well as imagery to tantalize the taste buds.
The Hell’s Kitchen and 24 Hours to Hell and Back presenter first graced TV screens in 1998 in the UK mini-series Boiling Point and has since become a global personality famed for his fiery temper and razor-sharp wit.
As an internationally renowned restauranteur, Ramsay’s empire of eateries spreads from the UK and France to Singapore, Hong Kong, and the US, with 16 Michelin stars under his toque.
“Gordon Ramsay is a true rock star of the restaurant world. His strong personality and use of colorful vocabulary as front-man of Hell’s Kitchen have earned his legend status as a multi-Michelin starred celebrity chef, with fans all over the world. Just as importantly, this allows us to produce a true slot with a strong narrative and a lot of adult fun! We can’t wait to see what our players think of what we have in store for them,” says Bryan Upton, NetEnt Director of Games.
The deal was brokered by Gordon Ramsay’s licensing agent, Global Merchandising Services, with Licensing Manager, Jens Drinkwater adding: “NetEnt’s commitment to entertainment has made it a clear leader in the online casino industry and we’re thrilled to support the company with the addition of Gordon’s branded title.”
Press Releases
Xtremepush launches game-changing InfinityAI solution for iGaming industry
Explainable AI technology powers tool that creates real-time marketing solutions for operators.
Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has launched its game-changing InfinityAI solution for predicting player behaviour.
Officially unveiled at this week’s SBC Summit North America 2024 in New Jersey, InfinityAI ushers in a new era of AI through predictive modelling that offers superior performance, transparency and control.
InfinityAI is set to transform operational strategies across the iGaming sector through sophisticated marketing techniques. Utilising adaptive AI technology, the solution automatically identifies best-performing models for unique data sets and use cases, which enables operators to create highly customised models on the fly in response to emerging trends.
Crucially, InfinityAI uses advanced Explainable AI (XAI) to peel back the curtain on AI’s decision-making process. This enables predictions to be made with a layer of transparency that instills trust and confidence in the technology, which is absent from AI solutions based exclusively on black-box technology where processes are hidden from view.
InfinityAI also incorporates plug-and-play models for sports betting and iGaming operators. These ready-made modules can be deployed at speed without detailed technical knowledge to gain the benefit of AI insights.
The launch of InfinityAI will further enhance player retention and stickiness for operators using Xtremepush’s technology, which harnesses a suite of optimisation and automation CRM tools to deliver personalised, relevant messaging powered by real-time data.
Tommy Kearns, CEO of Xtremepush, said: “It is a proud moment for Xtremepush to be able to unveil our revolutionary AI solution for the iGaming industry. InfinityAI offers transparent and flexible predictive modelling without limitations, identifying the best model for an operator’s unique data and use case.
“Additionally, our XAI offers complete visibility into the prediction process, empowering operators to optimise the model in real-time, resulting in unparalleled trust, accuracy and outcomes. InfinityAI will help our operators predict almost any action, behaviour and event, presenting them with an invaluable and cutting-edge retention and loyalty solution.”
The post Xtremepush launches game-changing InfinityAI solution for iGaming industry appeared first on European Gaming Industry News.
Betmotion
Betmotion leads campaign to aid victims of the Rio Grande do Sul floods
In response to the recent and devastating floods in Rio Grande do Sul, which have displaced over 100,000 people and severely affected 70% of the state’s municipalities, Betmotion, through its Corporate Social Responsibility project, BetSocial, is mobilising efforts to assist the victims of this catastrophe.
BetSocial has launched an initiative to support the actions of the NGOs Ação da Cidadania and CUFA, which are leading the charge in providing immediate aid to the impacted communities. At this critical moment, BetSocial is reinforcing the call for everyone to unite in solidarity and make donations that will be crucial for reconstructing affected lives.
“The tragedy that has struck Rio Grande do Sul requires a swift and coordinated response. At Betmotion, we believe in the power of solidarity and in our community’s ability to make a difference in times of need,” states Bianca Passos, founding member of BetSocial. “Every contribution, no matter how small, has a significant impact on the lives of those facing such difficult days.”
To facilitate donations, BetSocial has provided information on how to make contributions via PIX to the two partner organisations:
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Ação da Cidadania: [email protected]
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CUFA: [email protected]
Betmotion and BetSocial thank you in advance for your support and solidarity. They reiterate their commitment to work to alleviate the hardships faced by this catastrophe’s victims and continue promoting significant social impact actions.
Industry Awards
Soft2Bet’s Betinia shortlisted in five categories of the EGR Marketing and Innovation Awards
Nominations in five categories of the EGR Marketing and Innovation Awards is further recognition of Soft2Bet’s cutting-edge gamification solutions and innovative approach.
Soft2Bet, a leading provider of iGaming turnkey solutions, is delighted to announce that Betinia, its renowned brand in Denmark and Sweden, has been shortlisted in five categories of the EGR Marketing and Innovation Awards 2024.
The nominations are recognition of the incredible work that has been achieved by the Betinia team in two of Europe’s most competitive and regulated markets.
Betinia’s shortlisting in the following categories:
- Best Native App,
- CRM Campaign,
- Innovation in Sports Betting,
- Innovation of The Year,
- Responsible Gambling Marketing Campaign of the Year, demonstrates how it has grown into being one of the most innovative and progressive operators in the industry.
Soft2Bet was recognised in February when its Motivational Engineering Gaming Application (MEGA) gamification solution won the Innovation of the Year at the EGR Nordics Awards and it is delighted to see its achievements gain further recognition with these shortlist nominations.
Oksana Tsyhankova, CMO of Soft2Bet, commented: “Being shortlisted in five categories is a great achievement and huge credit goes to our technical, product and marketing teams. Betinia’s success in two of Europe’s most competitive and regulated markets is also highly satisfying because it showcases our B2C expertise in driving engagement, retention and revenues.”
The post Soft2Bet’s Betinia shortlisted in five categories of the EGR Marketing and Innovation Awards appeared first on European Gaming Industry News.
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