Tapinator Expands Live Operations Capabilities
Tapinator, Inc., a developer and publisher of category leading apps for mobile platforms, with a focus on social casino games, announced that it is expanding its Live Operations (Live Ops) capabilities.
The Company launched Live Ops capabilities in Video Poker Classic in mid-November of 2019. Since then, we have seen a significant increase with regards to number of in-app purchase transactions, daily active users and daily revenue. We believe that Live Ops is key to continuing to grow the game and we are excited by our ongoing investment in this area.
We use Live Ops to create and execute events and promotions that are designed to maximize player retention, revenue and satisfaction. We view Live Ops as having four key components: content delivery, offers/promotions, events and product improvements.
“Since our launch of Live Ops within Video Poker Classic in mid-November, according to AppAnnie, we have reached and maintained our current position as a Top 100 Grossing Game within the Casino and Card game categories. We are pleased by the results that we are seeing across all of our key metrics. This coming weekend, as part of our expanded Live Ops capabilities, we will launch a special, “Big Game” progressive jackpot within Video Poker Classic. This jackpot ties into our new “Mega Jackpot Winners” feature that showcases the many players who have hit a royal flush in Video Poker Classic. The “Big Game” event is the first of numerous special events and promotions that we plan on launching with our expanded Live Ops capabilities,” stated Ilya Nikolayev, Tapinator’s CEO.
About Tapinator:
Tapinator Inc. (OTCQB: TAPM) develops and publishes category leading apps for mobile platforms, with a focus on social casino games. Tapinator’s library includes more than 300 titles that, collectively, have achieved over 500 million mobile downloads, including notable properties such as Video Poker Classic and Solitaire Derby. Tapinator generates revenues through the sale of branded advertising and via consumer transactions, including in-app purchases and subscriptions. Founded in 2013, Tapinator is headquartered in New York, with product development and marketing teams located in North America, Europe and Asia. Consumers can find high-quality mobile entertainment wherever they see the ‘T’ character logo, or at http://tapinator.com.
SOURCE Tapinator, Inc.
