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NSoft’s founder Igor Krezic details company’s strategic orientation

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NSoft – the iGaming provider will be showcasing its comprehensive suite of products including a full Sportsbook platform that includes Pre-Match Betting, Pre-Match Self-Managed, and In-Play Betting MTS together with Virtual Sports Betting, Draw-Based Games and NSoft Vision at ICE London, 4-6 February 2020.

Igor Krezic, the founder of NSoft, emphasizing the core NSoft’s standpoints and product values shares his thoughts prior to ICE 2020.

We change Entertainment, Security and Health with Technology
NSoft is a provider of superior online gaming solutions for igaming operators. The business was founded in 2008 and has since emerged as one of the industry’s most respected and acclaimed suppliers. It currently provides gaming content to some of the world’s leading operators from its offices in Bosnia and Herzegovina and Croatia, Nigeria, SAR, Costa Rica, and Singapore. NSoft product palette includes virtual games, sportsbook software, and a turnkey gaming management platform for retail betting shops, gaming terminals, web and mobile application channels. Games include virtual races and sports matches, lottery games, virtual table games, and sports betting. As the online betting industry has grown exponentially in recent years, so too has NSoft’s global footprint. Deloitte has consecutively named NSoft a Fast 50 tech company in Central Europe in the past three years.

NSoft is the company that does relentlessly focus on its core business – betting, but yet applies its know-how on diversified companies and products. That’s the reason behind the company’s core vision statement: We change Entertainment, Security and Health with Technology.

Unleash your company’s vision with NSoft products
Our products do reflect such a statement throughout the portfolio that includes an omnichannel Seven platform a comprehensive, turnkey platform for managing core betting business operations. Betting operators who were previously juggling a plethora of games and sportsbooks from different providers can now consolidate everything on NSoft’s platform. The platform handles users, transactions and reports on an intuitive framework to aggregate betting and gaming products from third-party vendors like NSoft.

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Security has never been an afterthought for NSoft. Realizing the security early, NSoft has developed an advanced and easy-to-use software enhanced with AI solutions to deliver multiple business applications. NSoft Vision is a complex and multidimensional system that rounds up the modern retail segment of betting and provides player counting, player segmentation, demographics, high-interest areas per location, etc. It’s the system that tackles many fronts simultaneously.

In today’s business, the companies are being increasingly challenged with efforts to reach all set financial targets, and at the same time to comply with complex regulatory requirements.
Gambling regulation is one of the most demanding areas for regulation in every legal system. If this fact is complemented by the fact that NSoft operates in over 35 countries (35 different legal systems) then it’s easily understandable that NSoft’s high regulatory challenges require continuous dedication.

Being a real-world tech company NSoft’s business is constantly evolving. This evolution started with NSoft’s most popular draw-based game Lucky Six and continued with more high value-added projects. Sometimes the evolution makes sense: it is possible to see how you get from making draw-based games to creating an omnichannel platform as NSoft Seven, to delivering a sophisticated AI surveillance system to expanding globally – all driven by the complexity of the customers’ requirements. A decade of experience with operators has kept us ahead in customer service while satisfying the player’s needs for adaptability and reliability. Putting a lot of effort into research, going and talking directly with the punters themselves, not only the operators, to get the best feedback possible has served us to become fully prepared to offer the complete omnichannel experience. It was an ultimate NSoft’s goal – to become a one-stop-shop for sports betting operators and it resulted in NSoft’s hardware division -Stark.

Stark – bringing tomorrow’s technology today
NSoft is proudly associated with its sister-company Stark that has grown to be the first-shop-stop for operators looking for quality, customization, branding and superior product performance. Stark offers an end-to-end betting terminal solution that is at the same time even the most cost-effective. The company combines best-in-class technology with human technical expertise to deliver a fully customizable SSBT.
The biggest proof of the quality of our terminals is the presence in Tier 1 of UK operators. Being present in such a regulated and competitive market positions Stark amongst the most trusted SSBT providers and justifies the statement of delivering tomorrow’s technology today. One of the best-selling products is certainly T-1000 whose modularity allows different display options based on business preferences. Wall-T is yet another Stark’s SSBT that offers various mounting options. Wall-T is being produced only as a single screen model while its functionalities are identical to the ones of the T-1000.

ICE London 2020 – a major B2B gaming event
The future 2020 edition is the perfect place for NSoft to present its product portfolio backed by the latest cutting-edge technology and delivered by the industry experts. NSoft will use this opportunity to present its disruptive technology of Seven platform that includes Vision and thus becomes the first and only platform in the world to have an integrated system for deanonymizing retail. The standalone platform itself is a game changer but having Vision on top of the Seven platform allows NSoft to shield its position as one of the most innovative companies within the industry.
NSoft will also be presenting its brand new game – Virtual Penalty Shootout – the ultimate tiebreaker. This game is the perfect example of NSoft’s disruptive technologies bringing together the thrill of the most exciting part of a football match into a virtual game.
Stark will be presenting T-800 – its first terminal for a broader type of operators whose affordable price will result in elevated acceptance and market penetration.
Attending ICE 2020 will enable NSoft to create invaluable partnerships and receive information about future trends in the industry as we are constantly trying to set higher standards.
Meet us at ICE London, 4-6 February 2020 at our impressive Stand S1-260, with the demo zones. Book a meeting with our team or contact [email protected]. Stark solutions team members will be happy to answer all your inquiries on their SSBT’s, book a meeting with them at [email protected].

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IAGA

The International Association of Gaming Advisors (IAGA) Announces 2024 International Gaming Summit in Washington, D.C.

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The International Association of Gaming Advisors (IAGA) will hold its 41st International Gaming Summit Monday, May 27 through Thursday, May 30, 2024 at The Ritz-Carlton Washington, D.C.

As a premier event that brings together leaders from all global gaming sectors, the Summit will provide operators, suppliers, attorneys, investors, bankers, regulators and other advisor delegates with an unparalleled opportunity to meet and discuss the most important issues facing gaming.

“We are looking forward to holding this year’s 41st Annual International Gaming Summit in Washington, D.C., and are pleased to announce an agenda that includes a specific focus on some of the key sports betting issues the rapidly expanding US market is facing. As part of this focus, we will bring together representatives from global sports betting operators, regulatory agencies, professional sports leagues and other experts to discuss how the industry’s sports betting stakeholders can better work together to ensure a sustainable, responsible sports betting environment that is built on best practices lessons learned from other markets,” John Stawyskyj, President of IAGA, said.

“Beyond our sports betting focus, our diverse agenda includes discussions on other issues of importance including the growing impact of fraud and cyber breaches on regulated operators, a look into the federal and state lobbying process, an update on what’s happening in other gaming markets outside North America, a deep dive into new technologies and how they might impact gaming and more. I look forward to welcoming our delegates to Washington and participating with them in lively discussions about these critical issues and more,” Stawyskyj added.

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Charlie Skinner

Marker Trax Appoints John Henderson as Senior Vice President of Operations

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Marker Trax, a leader in cashless payment solutions for the gambling industry, has announced the appointment of John Henderson as its senior vice president of operations.

As the company continues solidifying its cashless payments sector leadership position, Henderson joins the team to play a key role in leading strategic planning efforts, executing new operator and customer initiatives, directing pursuit of key performance indicators, and ensuring overall product and technology quality control. He reports directly to, and will work closely with, Marker Trax President Charlie Skinner.

Henderson is a seasoned, energetic industry veteran who brings to Marker Trax more than four decades of success in delivering technology-based business solutions, leading innovation-forward companies seeking to increase their industry footprints and to solidify their market shares.

“We’re cementing our leadership position in the cashless space, and John is the right leader, at the right time, to help guide us there. He has tactical expertise, and a long track record of success in the IT space. More than that, though, he’s always eager to innovate – which aligns perfectly with our philosophy and goals. We’re lucky to have him on board,” Charlie Skinner, President of Marker Trax, said.

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Immediately prior to joining Marker Trax, Henderson served as chief information officer at WorldStrides, a global leader in educational travel services, and helped the company navigate a business and IT transformation program. Henderson has also held client partner roles at Accenture, IBM, and Cognizant, and has served numerous global brands including Choice Hotels, Hilton Hotels, MGM Resorts, Wynn, Disney, and Royal Caribbean.

“Every step of his career, John’s shown natural aptitude for client relationship management and large-scale systems integrations, and a keen, tactical eye for optimizing performance at all levels of an operation. At Marker Trax, we’re increasing our market footprint through continual innovation, and John’s tactical leadership will be of tremendous benefit to reaching our goals,” Skinner said.

Henderson’s addition caps a prolific run of recent accomplishments for the company. It recently unveiled its innovative consumer product, Moolah Play, secured renewed commitment from partner and global payments leader Euronet Worldwide Inc., and is introducing its cashless credit technology into more markets around the country.

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Affinity Interactive

Affinity Interactive Appoints Scott Butera as President & Chief Executive Officer

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Affinity Interactive has announced the appointment of Scott Butera as President & Chief Executive Officer, effective immediately.

Mr. Butera, who most recently led AI’s Sports Information Group (SIG) business, brings over 30 years of experience in gaming, hospitality, media, entertainment, and sports to the pivotal role. In his new capacity, Mr. Butera will set strategy and oversee operations of the Company’s diversified portfolio of casinos resorts across Nevada, Missouri, and Iowa. He will also continue to oversee all print and online media platforms, including Daily Racing Form.

Mr. Butera is an industry veteran who has a history of leading growth and innovation at numerous companies. As CEO of SIG, he led initiatives to develop retail and business products and optimize ecommerce sales for the Daily Racing Form. Under his leadership, SIG experienced significant growth in market share and revenue. Previously, Mr. Butera served as President of Fubo Gaming at Fubo TV Inc. He has also held CEO and President positions at MGM Resorts International, the Arena Football League, Foxwoods Resort & Casino, Tropicana Entertainment, and Trump Entertainment, among others. Earlier in his career, he worked as an investment banker for more than a decade, gaining valuable financial expertise that he later applied to strategic decision-making in the gaming industry. Mr. Butera has a B.A. from Trinity College, where he served as a Trustee, and an MBA from New York University.

“Scott’s operating acumen and deep knowledge of the gaming and entertainment industries have helped AI and Sports Information Group expand product offerings and improve the sports and gaming experience for consumers around the world. I am confident Scott will integrate seamlessly into this expanded role, and under his leadership, Affinity will achieve greater success, continuing to deliver world-class experiences to nearly 1 million users and guests across platforms,” James J. Zenni Jr., Chairman of Affinity Interactive, said.

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“Affinity’s mission to elevate the gaming industry through advanced technology and unparalleled customer offerings – both across digital media platforms as well as in-person gaming – remains a driving force behind the business’ success. I am eager to collaborate with Jim and leverage my familiarity with the business as well as my passion for driving innovative change to execute on AI’s long-term strategic priorities,” Mr. Butera said.

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