Asia
NBA 2K LEAGUE TO HOST SECOND ASIA-PACIFIC INVITATIONAL AT NEXON ARENA IN SEOUL, SOUTH KOREA
Jan. 21 Tournament Will be Livestreamed on the NBA 2K League’s Twitch and YouTube Channels and in China on Tencent; NBA 2K League also Launches Official Weibo Channel –
– Gen.G to Unveil NBA 2K League Team Name and Logo Jan. 20; NBA 2K League to Host NBA 2K League Global Invitation Match feat. Chinese Players from NBA2K Online 2 on Jan. 21 –
The NBA 2K League announced that the 2020 NBA 2K League APAC Invitational, the league’s second international qualifying event in the Asia-Pacific region, will take place Monday, Jan. 20 – Tuesday, Jan. 21 at Nexon Arena in Seoul, South Korea. The two-day event will identify several elite players from the Asia-Pacific region who will become eligible for the 2020 NBA 2K League Draft*.
The NBA 2K League APAC Invitational will feature 20 of the top NBA 2K players from Australia, China, New Zealand, the Philippines and South Korea competing over two days of gameplay, including scrimmages and a tournament, and participating in interviews with league representatives. The tournament on Jan. 21 will be livestreamed on the NBA 2K League’s Twitch and YouTube channels and in China on Tencent’s Penguin Esports, Douyu and Huya beginning at 3:30 p.m. local time.
The NBA 2K League also today launched the league’s official Weibo channel in China. NBA 2K League fans in China can follow along for the latest news, updates and content from the NBA 2K League.
“We’re excited to be holding our second Asia-Pacific invitational in Seoul and that Gen.G will be working with us on the event as part of our strategic relationship to develop elite NBA 2K talent across the Asia-Pacific region,” said NBA 2K League Managing Director Brendan Donohue. “Last season’s APAC Invitational identified several players who became eligible for the NBA 2K League Draft, and given the talent in the region we fully expect the level of competition to be even greater this year.”
The NBA 2K League identified players for the APAC Invitational through Gen.G’s recent Shanghai Invitational (Gen.G’s first-ever Pro-Am tournament in China that featured 20 of the best Chinese NBA 2K players), the NBA 2K League Combine and historical performances in NBA 2K events. At the end of the APAC Invitational, a committee comprised of league representatives, select NBA 2K League players and team personnel serving as scouts on the league’s behalf will identify several players who will become eligible for the 2020 NBA 2K League Draft.
As part of the APAC Invitational, on Jan. 20 Gen.G CEO Chris Park will unveil Gen.G’s NBA 2K League team name, logo and social media channels. On Jan. 21 the NBA 2K League will host the NBA 2K League Global Invitation Match, a series of exhibition matches featuring APAC Invitational players and 2019 NBA 2K League Finals MVP Michael “BearDaBeast” Key (T-Wolves Gaming) playing against top representatives from NBA2K Online 2 (a free-to-play online game published in China), including National League Champion “Shy.” The NBA 2K League Global Invitation Match will also be livestreamed in China on Tencent’s Penguin Esports, Douyu and Huya beginning at 11:30 a.m. local time.
Last season Jack “Jaacko” Stevenson (New Zealand) became the first player ever drafted from the APAC Invitational when he was selected 50th overall by Pistons GT, the NBA 2K League affiliate of the Detroit Pistons.
In September, the NBA 2K League announced that Gen.G, the global esports organization connecting the best gamers in the U.S. and Asia, would launch an NBA 2K League team from Shanghai that will join the other 22 NBA 2K League teams for the 2020 season. In addition to launching the Shanghai franchise, Gen.G and the NBA 2K League announced a long-term relationship to grow the NBA 2K League’s global player pool and fanbase.
Last summer, Tencent, a leading provider of comprehensive Internet services in China, streamed condensed 2019 NBA 2K League Playoff and Finals games to its hundreds of millions of daily users across Tencent Sports, Tencent Video and Tencent News.
For more information, fans can follow the NBA 2K League on Twitter (NBA2KLeague), Instagram (nba2kleague), Facebook (NBA 2K League), Twitch (NBA2KLeague) and YouTube (NBA 2K League) and visit NBA2KLeague.com.
*Players will become draft-eligible upon passing a background check.
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
Asia
EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
Asia
EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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