LuckyStreak Selected by SetantaBET to Power Casino Expansion

Partnership gives the broadcaster-backed operator access to LuckyStreak’s live dealer portfolio and more than 6,000 casino games through a single integration.

LuckyStreak, the live casino and content aggregation provider, has agreed a partnership with SetantaBET, the gaming and betting arm of leading sports media and entertainment business Setanta Sports.

The deal will see SetantaBET integrate LuckyStreak‘s portfolio of live dealer games and LuckyConnect aggregation services, giving players access to premium live Roulette, Blackjack and Baccarat alongside thousands of casino games from more than 60 leading providers.

Launching prior to the 2026 World Cup, the partnership supports SetantaBET’s ambitious growth plans following its launch in Georgia and reflects the operator’s strategy of leveraging the strength of the wider Setanta ecosystem to build a next-generation betting and gaming brand.

Founded in Tbilisi, Setanta Sports has become one of the most recognised sports broadcasters across Eastern Europe and Central Asia, delivering premium sports content through both traditional broadcasting and its OTT streaming platform. The company holds rights to some of the world’s most prestigious sporting competitions and serves audiences across multiple international markets.

Building on that foundation, SetantaBET combines sportsbook and casino gaming with innovative player engagement initiatives designed to create long-term value for customers.

Among these is GOAT CLUB, SetantaBET’s proprietary loyalty programme. Available automatically to all verified players, the programme rewards betting activity with Setanta Coins, providing guaranteed cashback that can be used across selected games on the platform.

GOAT CLUB features four membership tiers – Bronze, Silver, Gold and Platinum – with players earning enhanced rewards as they progress. The initiative forms part of SetantaBET’s broader strategy to deliver a more engaging and rewarding customer experience beyond traditional promotional mechanics.

Ady Totah, CEO and Co-founder of LuckyStreak, said: “SetantaBET is a new and fast-growing operator backed by the strength, reach and reputation of the Setanta brand. Their ambitions for the business are clear, and through LuckyConnect and our live dealer portfolio, we’re giving their players access to a diverse portfolio of thousands of world-class games through a single integration, while equipping their team with the content, flexibility and scalability needed to support growth across multiple markets.

Combined with our operational expertise and industry experience, we believe this creates a strong foundation for a successful long-term partnership. We’re proud that SetantaBET chose LuckyStreak as their launch content partner, and we look forward to helping the business realise its ambitions in the years ahead.”

Tamar Badashvili, CEO at SetantaBET, added: “We are excited to partner with LuckyStreak and further strengthen SetantaBET’s casino offering. This collaboration allows us to expand our game portfolio with content from leading providers and deliver even more entertainment and choice to our players.”

LuckyStreak’s live dealer games are produced from the company’s dedicated studio in Riga and are designed to perform across regulated and emerging markets, supporting FIAT, cryptocurrency, sweepstakes and virtual currency models. The company’s growing portfolio of live dealer content and aggregation services enables online casino operators to launch quickly, expand efficiently and tailor their offering to local market requirements.

As competition intensifies across online gaming, the partnership demonstrates how operators are increasingly seeking scalable technology and content solutions that enable rapid growth while delivering a high-quality player experience.