Data shows highlights how UK fans’ football fever is growing ahead of England vs Norway

• England’s Round of 16 clash with Mexico at the Azteca Stadium was the fourth most-watched match of the tournament globally, attracting 17.5 million live followers on Flashscore

New data released by Flashscore – the world’s most popular and fastest live scores – app shows football fever is growing among UK football fans ahead of England’s World Cup quarter-final against Norway.

Fashscore recorded 2.35M unique UK users and 387.7M views across its World Cup coverage so far, as fans followed every moment of the tournament through live scores, match centres, previews, articles and audio content.

The figures show that UK fans are not only checking scores, but engaging with the tournament in depth. During the same period, UK users generated 1.6M match preview views, 1.23M article views and 147K audio plays, highlighting the growing role of second-screen platforms in the way World Cup content is now consumed.

England’s absorbing Azteca epic

The UK has been one of the key markets contributing to the tournament’s digital engagement, with England’s progress to the last eight helping drive sustained interest throughout the knockout rounds.

England ranks seventh globally for team profile opens, while England’s Round of 16 match against Mexico at the iconic Azteca Stadium is the fourth-most popular match of the tournament so far, with 17.5M users and 53.2M views.

England captain Harry Kane ranks 20th globally for player profile opens after the Round of 16. He recorded 3.9M player profile opens, placing him just behind Brazil’s Vinicius Junior on 4.0M. Norway striker Erling Haaland is eighth on the list, with 5.7M profile opens.