8Bit Creatives becomes KICK’s first official creator agency partner in India

The partnership will see 48 creators from 8Bit Creatives join KICK, strengthening India’s gaming creator ecosystem through expanded monetisation, audience growth, and mobile-first content formats

8Bit Creatives, India’s leading gaming talent management agency, has partnered with KICK, the world’s fastest growing livestreaming platform with over 110 million users, becoming its first official creator agency partner in India.

As part of the collaboration, 48 creators from the 8Bit Creatives roster, including Raj Varma (Snax), Lokesh Karakoti (Pahadi), Siddhant Joshi (Sid), Mithul Nayak (Binks), Harsh Paudwal (Goblin), Salman Ahmad (Mamba), and Yash Soni (Viper), among others, have joined KICK. The move signals a significant step in expanding opportunities for Indian gaming creators through new revenue streams, creator-first features, and access to a rapidly growing livestreaming ecosystem.

With more than 500 million monthly hours watched, over 80 million channels, and 46 million+ daily live chats, KICK has built strong global communities around PC gaming and narrative-driven content. Through this partnership, 8Bit Creatives will play a central role in shaping KICK’s expansion strategy in India by leveraging its expertise in building and scaling creator-led fan communities, while connecting the platform with India’s highly engaged gaming audience. This will also enable more localized content strategies and formats aligned with Indian viewer preferences, including mobile-first gaming titles such as Battlegrounds Mobile India (BGMI).

Animesh Agarwal, Co-founder and CEO, 8Bit Creatives, said, “The evolution of the creator economy has pushed gaming creators to rethink how they build, distribute, and scale their content. Our partnership with KICK reflects this broader shift toward more dynamic and diversified creator ecosystems globally. Gaming creators today are increasingly building independent digital brands with diverse audiences, revenue streams, and creative identities, with platforms like KICK enabling greater flexibility to grow and engage communities. For us at 8Bit Creatives, this association is about enabling long-term creator sustainability and ensuring that the creators we work with are not limited by format or geography, but are instead empowered to grow globally.”

Built on a creator-first approach, KICK offers a modern livestreaming platform designed to provide greater flexibility in content creation along with alternative revenue models. Since its launch in 2022, KICK’s Partner Program has ensured fair compensation for creators through a stream-based earnings system, facilitating payouts exceeding USD 200 million. Combined with the platform’s industry-leading 95/5 subscription revenue split, it is positioned as one of the most competitive monetisation frameworks in the livestreaming industry.

Ethan Wright, Director at KICK, said: “India is home to some of the world’s most talented and ambitious creators. With KICK, we’re building a platform where streamers can grow sustainable careers through fair monetisation and innovative livestreaming tools allowing them to grow stronger connections with their communities. As we continue investing in the region, we’re excited to work with creators, agencies and industry partners who share our vision for the future of livestreaming.”

The collaboration also coincides with 8Bit Creatives’ continued expansion as a full-spectrum creator management agency. The agency recently strengthened its presence in the lifestyle creator segment with the onboarding of content creator Nishu Tiwari, further expanding its portfolio beyond gaming.

Over the years, 8Bit Creatives has built a strong roster of India’s leading gaming creators, including Naman Mathur (Mortal), Payal Dhare (Payal Gaming), Parv Singh (Regaltos), Krutika Ojha (Krutika Plays), and Gulrez Khan (Joker Ki Haveli), among others. The agency has also executed campaigns for over 100 brands across industries such as apparel, FMCG, personal care, HORECA, and entertainment, delivering tailored influencer marketing campaigns at scale.

With this partnership, 8Bit Creatives reinforces its position as a leading force in India’s creator economy, enabling creators to connect with global platforms while expanding opportunities across the esports and gaming ecosystem.