Play’n GO strengthens Latin American presence with Betano Colombia launch

Play’n GO, the world’s leading casino entertainment provider, has further expanded its presence in Latin America after going live with Betano, the premium online sports betting and gaming brand owned by Kaizen Gaming, one of the world’s leading GameTech companies.

The partnership covers Colombia, one of the region’s most established and trusted regulated markets.

The launch sees Betano Colombia roll out the full Play’n GO portfolio to its players. This includes some of the studio’s most iconic and popular titles, such as Book of Dead and Reactoonz, alongside a wide range of premium content designed to deliver world-class entertainment in regulated environments.

The launch reinforces Play’n GO’s strategic focus on regulated markets and is another significant milestone in its ongoing growth across Latin America.

Colombia continues to be a key market for Play’n GO, widely regarded as one of the most stable and mature regulated jurisdictions in the region. The launch with Betano ensures that more players than ever before in the country will have access to the company’s diverse and high-performing content portfolio.

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“Colombia is an incredibly important market for Play’n GO. It stands out as one of the most stable regulated markets in Latin America, making it a key focus for our long-term growth strategy globally.

“Betano is one of the biggest names in global gaming, and they share our commitment to quality, compliance, and delivering exceptional entertainment. Bringing our full portfolio live on their platform in Colombia is an exciting step, and we’re confident this partnership will be a strong success for both parties.”

To find out more about Play’n GO, please visit www.playngo.com