Tottenham Hotspur names Betano training wear partner in three-year deal

Tottenham Hotspur Football Club and Kaizen Gaming, owner of online sports betting and gaming brand Betano, announced on 02 July 2026 a new three-year strategic partnership spanning the 2026/27 season through 2029.

Under the agreement, Betano will become Tottenham Hotspur’s Official Training Wear Partner for the 2026/27 season. The brand will have a year-round presence at the club’s stadium in London across pitch-side LED inventory and big screens, and will appear on training kits in pre-match and pre-season activity in the lead-up to men’s fixtures.

Following the 2026/27 season, the partnership will evolve, with Betano transitioning to become Tottenham Hotspur’s Official Europe & LATAM Betting Partner through to 2029.

Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said: “We’re pleased to begin this long-term partnership with Betano as we look ahead to the start of a new football season with great excitement. From our earliest conversations, it was clear we had a shared vision for what a modern sports partnership should look like, one that creates unique experiences for our supporters while making a positive impact beyond football as well as striving to help enhance knowledge around responsible gaming.”

Julio Iglesias, Chief Commercial Officer at Kaizen Gaming, said: “Tottenham Hotspur is one of the world’s most recognised football clubs, combining sporting ambition with a global fanbase and one of the Premier League’s most influential digital platforms. Both Tottenham Hotspur and Kaizen Gaming share the same belief that the strongest partnerships create value far beyond brand visibility; they create better experiences for supporters.

This partnership marks another important milestone in Betano’s long-term investment in European football and the Premier League. As we continue to expand internationally, Tottenham Hotspur’s global reach, digital leadership and ambitious outlook make the Club an ideal partner for the next stage of our growth. We look forward to building a successful partnership together over the next three years.”

The companies said the agreement includes collaborative fan engagement initiatives and digital content opportunities, including a focus on promoting a safe and responsible approach to sports betting. Further details are expected to be announced during the 2026/27 season.