Gamblers Connect launches in house platform and refreshed brand after five years

Gamblers Connect, the independent iGaming B2B media platform, has launched its first fully custom built platform alongside a complete brand refresh. The launch closes a five year journey that began in 2021 when the company was founded.

The new platform is the first iteration of the site built on technology designed and developed in-house, replacing a previous setup that relied on pre-set templates and third party page builders. The redesign covers the full site architecture, the visual identity, the typography and colour systems and the navigation across the site’s editorial and directory verticals.

Editorial output continues across the formats Gamblers Connect has built up over the past five years: daily news, long form interviews, case studies, podcasts and original research, paired with structured directories spanning online casinos, sweepstakes casinos, demo slots, game providers, payment solutions and B2B companies.

Three published methodologies sit alongside the editorial work. The Responsible Gambling Index scores game providers across twelve responsible gambling criteria. Proof of Play runs hands on operator testing across every payment rail. The iHub Five Gate Verification system audits each company listed in the iHub directory across five verification gates. The methodology papers for all three are openly accessible on the platform.

Gjorgje Ristikj, Founder of Gamblers Connect commented: “After five years relying on pre-set templates, the next stage meant building the platform ourselves. Editorial independence is more credible when the technology underneath it is not owned by someone else.”

Editorial governance on the new platform sits inside a public policy stack that includes the Editorial Firewall, Editorial Policies, Brand Asset Library, Responsible Gambling commitments and more. Each policy is openly published in the platform’s Policies hub so readers, partners and regulators can verify how the company actually operates rather than rely on claims about how it operates.

Gamblers Connect was founded in 2021 and is bootstrapped and independently owned. The company operates from a small team based in the Balkans, continuing the founder’s original editorial vision with no external investors. Industry recognition has built up across the past four years through editorial work and methodology output, with current recognition by SiGMA, iGB, SBC, AffPapa and other leading industry organisations that have featured, cited or partnered with the platform.

For more information visit https://gamblersconnect.com.