OIG Gaming Brazil brands go live with FIRST.bet sportsbook

OIG Gaming Brazil Ltda.-operated brands 7Games, Betão and R7 have gone live in Brazil with a sportsbook powered by FIRST.bet, the companies said.

According to the release, OIG selected FIRST.bet to support a move into sports betting across the three casino-led brands. 7Games built its own sportsbook front end on SportOS, described as the FIRST.bet operating system, with the FIRST.bet engine handling trading, pricing, live markets and performance.

FIRST.bet said the deployment includes a Brazilian-Portuguese product and odds models tuned to Brazilian leagues, alongside live betting, trading and risk management features aimed at supporting national-scale operations.

“Brazil is not a market you can grow into slowly. The product has to work from day one,” said Fernando Oliveira Lima, Founder and CEO of 7Games. “FIRST.bet gave us a sportsbook that already fits this market, so we could focus on our players instead of fixing the technology underneath them.”

“Brazil rewards operators who get the product right and punishes the ones who don’t,” said Tom Light, Founder and CEO of FIRST.bet. “7Games already commands serious traffic on the casino side. Now they have a sportsbook built to hold up under that kind of pressure, on their own front-end, running on our engine. That is exactly what SportOS was built for.”