Games Valley appoints former Bragg and Aristocrat executive as CFO

Leading games aggregator Games Valley has appointed Shaun Hart as its Chief Financial Officer, strengthening its executive leadership team as the company continues its expansion across regulated markets.

Hart brings more than two decades of financial leadership experience spanning multiple industries. His career includes senior roles across the iGaming sector, most recently serving as Finance Director at Bragg Gaming Group.  He notably also served as CFO at Pariplay, a position that evolved into VP of Finance at Aristocrat Interactive following the acquisition by Aristocrat.

In the role, he will oversee Games Valley’s financial strategy, support the company’s continued commercial expansion and help build the operational foundations required for sustained growth across regulated markets.

Ariel Reem, CEO at Games Valley, said: “Shaun brings exactly the kind of experience we need as Games Valley enters its next stage of growth. He has worked at some of the most respected companies in the sector and understands what it takes to scale an iGaming business in a structured, sustainable way. His appointment is another important step in building a company that can support operators and suppliers at scale across regulated markets.”

Shaun Hart, CFO at Games Valley, added: “Games Valley has a clear vision for where aggregation is heading, and I am excited to be joining at such an important moment for the business. What attracted me was the combination of ambitious leadership, innovative technology and a clear focus on long-term value creation. I look forward to helping the business scale efficiently, strengthen its financial operations and support the next phase of its growth.”

Hart’s appointment comes as Games Valley has been building a new-look leadership team over recent months.

In May, Tereza Melicharkova joined as Marketing Director, having previously led marketing at companies including Elantil, Glitnor Group, Swintt and Relax Gaming. Ariel Reem was appointed CEO in January, with Rob Dowling joining as Advisory Chief Strategy Officer the following month.

The expanded leadership team will support Games Valley’s continued focus on regulated market growth, supplier expansion and the development of intelligence-driven tools designed to help operators maximise performance.