The power of sweepstakes: how Infingame brings strategic value to the iGaming market

Infingame is strengthening its position in one of the fastest-growing segments of the iGaming industry, leveraging deep expertise in sweepstakes to help operators and game developers unlock new growth opportunities.

Over the past year, sweepstakes have moved from a niche concept to a major focus area, particularly in North America, where the model has gained significant traction across the US, with growing interest in markets such as Canada and Australia. This momentum is being driven by a fundamental shift in how players engage with gaming products.

“Sweepstakes introduce a different kind of experience,” said Dmytro Kryvorchuk, COO at Infingame. “By using token-based systems, the focus moves away from immediate financial outcomes and towards entertainment, progression, and longer player sessions.”

Infingame has positioned itself as a bridge between traditional iGaming and the sweepstakes ecosystem. While its aggregation platform connects operators to over 150 game providers, only a limited number currently offer sweepstakes-adapted content. To address this gap, Infingame works closely with studios to support the transition.

“Developing for sweepstakes is not a simple port of existing games,” Dmytro Kryvorchuk noted. “Studios must rethink everything, from language and UX to mechanics and compliance. Terms like ‘bet’ or ‘cash’ often need to be replaced entirely, and dual-currency logic must be built into the core experience.”

Infingame supports this process through technical integration, regulatory guidance, and a streamlined API that allows developers to adapt and scale content efficiently. The company has also played an active role in mentoring providers through the adaptation process, accelerating their entry into the sweepstakes market and expanding the available content pool for operators.

This collaborative approach has enabled Infingame to build a strong foothold in North America, working alongside some of the region’s largest sweepstakes operators. As a result, new clients can be onboarded quickly, with access to relevant content and practical expertise from day one.

A key differentiator lies in Infingame’s role beyond aggregation. The company acts as a strategic partner, helping operators navigate the complex and often fragmented regulatory landscape. In North America, where requirements vary significantly between states, compliance remains a central challenge.

“We don’t just provide content, we help operators understand how to structure their platforms correctly,” Kryvorchuk said. “That includes everything from choosing the right mechanics and terminology to connecting them with legal advisors, payment providers, and financial partners who specialise in sweepstakes.”

As the market matures, Infingame continues to invest in expanding its sweepstakes offering. The company is actively onboarding new providers, sharing market insights, and supporting studios in navigating regulatory nuances.

At the same time, Infingame is enhancing its engagement toolkit. Early results have shown measurable increases in player activity and retention, particularly in reactivating dormant users. Building on this momentum, new features such as Challenges are being rolled out to give operators additional ways to drive engagement and differentiate their offering in an increasingly competitive space.

By combining content, technology, and hands-on expertise, Infingame is helping shape the future of sweepstakes, transforming it from an emerging trend into a sustainable, high-value segment of the global iGaming industry.