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155.io launches Snow Run, bringing real-world winter sports action to its CCTV Game™ portfolio

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155.io, the content studio redefining real-world games, has launched Snow Run, the latest title in its CCTV Game™ portfolio, delivering a new real-world betting experience powered by live-action winter sports footage. 

The game will launch exclusively with Roobet before being rolled out to operator partners once the seven-day exclusivity period finishes.

Jumping on the massive success of its road traffic game, Rush Hour, Snow Run takes players to beautiful mountain resorts all over the world, where skiers and boarders descend the slopes, captured by GoPro POV footage, drones, slope-side cameras and CCTV feeds. Players are challenged to predict how many skiers will pass through a designated zone, creating a fast-paced and intuitive betting experience.

The game runs 24/7 and offers a range of bets, including Under, Over, Range, and Exact, with multipliers of up to 18x. Powered by automated computer vision, all skiers are tracked and counted in real time, generating consistent and transparent outcomes without the need for human input.

As with all CCTV Game™ titles, the footage is entirely real, curated from some of the world’s top content creators, delivering an authentic experience that’s much needed in the traditional online gaming world.

Sam Jones, Founder & CEO of 155.io, commented: “Snow Run shifts our simple, engaging mechanic to a totally new environment — real mountain slopes captured from multiple angles. The reaction on socials from streamers has been mind-blowing and shows authenticity is king. Launching with Roobet gives us the perfect start out of the gate, and we’re confident it will carry real momentum with players ahead of a wider rollout.”

Following its exclusive launch period, the game will be made available globally, further expanding 155.io’s portfolio of real-time, content-driven gaming experiences.

Peter Tolan is an Editor at Gaming Newsroom, where he tracks the high-velocity shifts in the global gaming and tech markets. With a background in digital media and a focus on industry Evolution, Peter specializes in breaking down complex trends into actionable intelligence. From the front lines of esports to the integration of cutting-edge tech like AI and Fintech within the gaming ecosystem, Peter provides a "Zero Fluff" perspective on the stories shaping the future of play. Since joining the HIPTHER network, he has become a go-to source for analysis on emerging technologies and the changing landscape of the European and global gaming markets.

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