Blokotech and K2 Digital unite to drive a new era of player engagement

Blokotech, a leading innovator in iGaming software solutions, has announced a strategic partnership with the “Digital” division of the Key2 Group for the international distribution of the StickyPlay suite.

The agreement marks a turning point for the market, offering operators a timely response to the “efficiency crisis” expected in 2026: the shift from aggressive user acquisition to organic player retention.

In a market environment where acquisition costs (CPA) continue to rise while Lifetime Value (LTV) declines, StickyPlay is an essential technology layer to transform gaming dynamics. Through advanced gamification tools such as Plinko, LuckyWheel, and ScoreKing, the suite empowers brands to activate players through engagement, turning cost into entertainment.

The partnership stems from operators’ need to make their businesses more sustainable. StickyPlay shifts the focus away from blanket bonuses that can be open to abuse, towards a rewards system based on competition and social interaction. Player experience is heightened as gaming becomes pure entertainment, while simultaneously delivering a direct impact on financials. Data reveals that integrating the suite enables structural bonus savings ranging between 8% and 10% of Gross Gaming Revenue.

Blokotech Co-Founder and CEO Salvatore Messina commented: “Integrating StickyPlay into our offering supports our vision for the future of iGaming: a sector where technology serves to create a healthier, more enjoyable, and above all more sustainable gaming environment for operators. New-generation players—Millennials and Gen Z—seek social validation and fast-paced entertainment. StickyPlay addresses these needs perfectly, while also giving our operator partners a powerful onboarding tool and an immediate competitive advantage through optimised promotional spend.”

Marco Gatti, General Manager of K2, added: “We are excited to collaborate with Blokotech to bring StickyPlay to the global market. Our goal is to solve the bonus paradox: today, operators spend enormous sums to attract users who often leave the platform within 48 hours. With StickyPlay, we provide the tools to build a community. We do not offer just games, but a margin-defence strategy that turns the occasional player into a loyal user, dramatically reducing reliance on monetary bonuses.”