SIS strengthens live Numbers partnership with Hollywoodbets through launch of two new 49’s draws

SIS (Sports Information Services), the leading multi-content provider of 24/7 live betting services, has launched its two new 49’s draws with Hollywoodbets to further build on its longstanding partnership with the South African operator.

The latest agreement sees Hollywoodbets enhance its live Numbers proposition, offering its players across Africa added daily opportunities to engage with the popular fixed-odds product.

Brunchtime and Drivetime draws will take place at 11.49am and 16.49pm in the UK (BST), which is 12.49pm and 17.49pm in South Africa (SAST), with all draws delivered from the SIS UK studios as an end-to-end, high-integrity product.

The expanded portfolio sits alongside the SIS 39’s and Fast 15’s live draws, which were launched with Hollywoodbets last year and have continued to drive player engagement and increased margins for the operator.

With an exciting design that keeps bettors engaged, Fast 15’s follows a simple yet entertaining format offering a high-churn live draw with great odds. Standing as a more recent product, 39’s provides operators with regular live draws every three minutes, operating as a perfect filler during quieter betting periods but also providing bettors with more opportunities to bet and chances to win.

Joe Andrews, Head of Sales across Africa at SIS, said: “Our latest collaboration with Hollywoodbets will play a crucial role in continuing to raise the Brunchtime and Drivetime draws profile across Africa, and in turn, strengthening our leading live Numbers position across the continent.

“Alongside the ongoing success of Fast 15’s and 39’s, we are confident the evolution of our 49’s product will resonate strongly with players as an alternative, dynamic offering.”

Wayde Dorkin, Head of Product at Hollywoodbets, said: “We are always looking to evolve our product offering and provide customers with compelling, entertaining betting experiences. The addition of two new 49’s draws, alongside our existing Fast 15’s and 39’s content, significantly strengthens our Numbers portfolio.

“The entire SIS live Numbers offering has proven its ability to engage our players across Africa, and we are confident the expanded product will resonate strongly with our audience and drive continued growth.”