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Kaizen Gaming expands global footprint with Betano launch in Ghana

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Official launch event celebrates the availability of safe and responsible sportsbook and casino experiences for Ghanaian customers

Leading global GameTech operator Kaizen Gaming has officially launched Betano in Ghana, marking the company’s 20th regulated market worldwide and its first market entry of 2026. The launch reinforces Kaizen Gaming’s international growth strategy, which is grounded in technological excellence and responsible operations. Ghana represents a market with strong digital adoption and long-term potential.

The milestone was marked through a dedicated launch event in Accra, bringing together Kaizen Gaming executives George Skarlatos, Director of Business Development, Daniel Lamberti, Senior Business Development Advisor, and Joseph Owusu Badu, Country Manager for Ghana, with Mr. Emmanuel Siisi Quainoo, Acting Commissioner for the Gaming Commission of Ghana.

George Skarlatos, Director of Business Development, Betano commented: “Ghana is a market with strong long-term potential, an increasingly tech-oriented population, and a clear commitment to building a structured and transparent regulatory environment. Through our strong local partnerships, and with responsibility fully embedded across our technology, processes and operations, we are fully aligned with Ghana’s regulatory framework to support a safe, well-functioning and trusted experience for all players from day one.”

Mr. Emmanuel Siisi Quainoo, Acting Commissioner of the Ghana Gaming Commission, said: “We welcome Betano’s entry into Ghana. Ensuring high standards are met by all operators is crucial in safeguarding player protection and maintaining market integrity. Kaizen Gaming and Betano show clear commitment to these principles, and we look forward to their continued cooperation and focus on upholding safe operations for all.”

Betano’s launch in Ghana follows a landmark year for Kaizen Gaming, during which the company was named “Operator of the Year” for the second consecutive year at both the EGR Operator Awards and the SBC Awards. In 2025, Kaizen Gaming also announced a global partnership with FIFA for the FIFA Club World Cup 2025, while continuing to strengthen its presence in international football through partnerships with leading clubs including FC Bayern München, Aston Villa FC, FC Porto, Sporting CP, SL Benfica, Club Atlético River Plate and Clube de Regatas do Flamengo.

With Ghana, Kaizen Gaming continues to execute on its ambition to build a responsible, scalable and globally trusted GameTech footprint, placing regulation, technology and people at the centre of its growth.

Peter Tolan is an Editor at Gaming Newsroom, where he tracks the high-velocity shifts in the global gaming and tech markets. With a background in digital media and a focus on industry Evolution, Peter specializes in breaking down complex trends into actionable intelligence. From the front lines of esports to the integration of cutting-edge tech like AI and Fintech within the gaming ecosystem, Peter provides a "Zero Fluff" perspective on the stories shaping the future of play. Since joining the HIPTHER network, he has become a go-to source for analysis on emerging technologies and the changing landscape of the European and global gaming markets.

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