CasinoBarcelona.es Partners with NetRefer for its Affiliate Marketing Platform

CasinoBarcelona.es, one of Spain’s most recognised online casino operators, has partnered with NetRefer, the industry’s leading data-driven, AI-powered affiliate marketing platform, to support the growth and management of its affiliate programme.

Part of Casinos Grup Peralada, CasinoBarcelona.es has built a strong reputation as a leading online casino operator in Spain. Active since 2012, the brand has spent more than a decade refining its digital offering, combining industry expertise with a clear focus on player experience, responsible gaming, and long-term sustainability. While rooted in a broader leisure and entertainment heritage, its growth has been driven by online operations and the ability to anticipate market trends.

Casino Barcelona’s online portfolio spans casino, sportsbook, and poker, supported by a wide range of game formats, including slots and live roulette. Over the years, the operator has continued to expand its catalogue, becoming the first Spanish online casino to surpass 5,000 slot titles. This breadth of content reflects a long-term strategy focused on variety, innovation, and delivering a high-quality gaming experience across multiple player preferences.

Responsible and sustainable operations are a cornerstone of Casinos Grup Peralada’s approach as a whole, and for CasinoBarcelona.es in particular. The operator promotes a safe and transparent gaming environment through its Responsible Gaming Decalogue and works closely with specialised organisations such as Acencas. In addition, a cooperation agreement with Bellvitge University Hospital supports ongoing prevention and training initiatives that reinforce its long-term commitment to player protection.

A range of recognised certifications and standards further supports this commitment. The company holds ECA + G4 certification for responsible gaming, alongside ISO 9001 and ISO 14001 certifications for quality and environmental management. The Biosphere certification awarded to Casino Barcelona also underscores its commitment to sustainability and responsible practices in the leisure sector.

Affiliate marketing plays a key role in supporting CasinoBarcelona.es growth strategy. By selecting NetRefer, the operator gains access to a platform designed to deliver performance clarity, reliable tracking, and efficient partner management. This enables CasinoBarcelona.es to monitor affiliate activity with confidence, optimise partnerships, and support sustainable growth across its online operations.

Alejandro Mayol, Marketing Manager at CasinoBarcelona.es, said, “We had been looking for a technology partner to support the next stage of our affiliate strategy. Feedback from our affiliates highlighted the need for a more competitive solution. From the early stages of our discussions, NetRefer demonstrated the technological robustness and reliability we were looking for, which gave us the confidence to move forward with the partnership.”

Michael Saliba, Global Acquisitions Manager at NetRefer, commented, “Casino Barcelona is a respected and established online brand in the Spanish market, with a strong commitment to responsibility and long-term sustainability. We are proud to support their affiliate programme with stable, scalable technology that delivers the clarity and operational confidence teams need to grow in the competitive European and global markets.”

This partnership brings together Casino Barcelona’s established online presence and commitment to responsible gaming with NetRefer’s 20+ years of affiliate marketing expertise. Together, the two companies will build an affiliate programme focused on transparency, performance, and sustainable growth within the Spanish iGaming market.

NetRefer’s Affiliate Marketing Platform is a comprehensive, cloud-based ecosystem of solutions and tools that covers the entire Affiliate Marketing life cycle. We empower users with total control, knowledge, and vision through our evolving platform, in line with our three core values: Clear • Fair • Trusted
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