ProgressPlay Concludes ICE Barcelona 2026 with a Resounding Success, Poised for Global Expansion

ProgressPlay, a leading iGaming platform provider, today reflected on a transformative and highly successful participation at ICE Barcelona 2026, where its newly unveiled Dual-Engine Strategy resonated powerfully with operators and industry leaders. The event served as a dynamic validation of the company’s focused vision, generating significant partnership momentum and setting the stage for accelerated global growth in the year ahead. The company’s strategic emphasis on its Standalone and dedicated Sweepstakes solutions dominated conversations at its stand, confirming a clear market demand for more nuanced and ambitious partner pathways.

ProgressPlay reported an exceptional volume of high-quality meetings with established brands and ambitious new entrants, all seeking the strategic tools to build, own, and expand their gaming operations with precision. “The response at ICE was phenomenal and precisely aligned with our thesis,” said Itai Lowenstein, CEO of ProgressPlay. “The industry is actively seeking more than a one-size-fits-all solution. Operators are strategists, and they came to us looking for the right engine for their specific ambition.”

Lowenstein continued: “Whether it was the profound control of the Standalone model for building a legacy asset or the agile, acquisition-focused power of our Sweepstakes framework, we demonstrated that ProgressPlay is the versatile partner for this new era. The conversations have moved from ‘what can you do’ to ‘how do we build our future together’.” Feedback from operators highlighted a particular appreciation for the Standalone solution’s promise of true commercial sovereignty, owning the player relationship end-to-end, while leveraging ProgressPlay’s robust technology stack. Simultaneously, the Sweepstakes vertical was recognised as a masterful key to unlocking high-growth, engagement-first markets, particularly in regions where blending entertainment with gaming mechanics is crucial. “ICE 2026 was a defining moment for our partner-centric narrative,” stated Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay. “We engaged with visionary leaders who saw our Sweepstakes solution not as a niche product, but as a strategic funnel for community building and market entry.”

Nahhas explained: “Equally, the Standalone model attracted partners with deep brand equity looking for a technology ally, not just a supplier. The energy confirmed we are providing the essential toolkit for the next wave of iGaming innovation.” Following the success in Barcelona, ProgressPlay is now intensely focused on converting this momentum into long-term partnerships. The company reaffirms that its powerful, flexible platform is open to operators in all markets, provided the operator obtains the necessary local license.

This principle of empowered partnership ensures that brands can leverage ProgressPlay’s award-winning casino and sportsbook content, managed services, and proprietary technology to launch compliantly and successfully in their chosen jurisdictions. The team is already preparing for the next round of major industry gatherings where they will continue to advance the dialogue on strategic partner growth. “The journey continues from here,” concluded Lowenstein. “ICE was the launchpad. Now, we enter a phase of execution and collaboration with the partners who joined our vision in Barcelona. Our platform is ready, our strategy is proven, and our commitment is to be the growth engine for every licensed operator, anywhere in the world, who shares our ambition for excellence.”